Global Programmatic Display Market, By Ad Format (Online Display, Online Video, Mobile Display, Mobile Video), Sales Channel (Real Time Bidding (RTB), Private Marketplaces (PMP), Automated Guaranteed (AG)), Country (U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa) Industry Trends and Forecast to 2028
Market Analysis and Insights : Global Programmatic Display Market
The programmatic display market is expected to witness market growth at a rate of 35.20% in the forecast period of 2021 to 2028 is expected to reach USD 2,51,704.36 million by 2028. Data Bridge Market Research report on programmatic display market provides analysis and insights regarding the various factors expected to be prevalent throughout the forecast period while providing their impacts on the market’s growth. The rising popularity of social media services is escalating the growth of programmatic display market.
Programmatic display advertising denotes to automatic equipment generally utilized for buying and selling of desktop display, mobile ads using real-time-bidding among others. They target only specific audience and demographics using key indicators. These campaigns make the use of algorithms and software for making them work. It decreases efforts made on making deals, price and many more.
The use of programmatic display advertising options by major social platforms acts as one of the major factors driving the growth of programmatic display market. The increase in adoption of programmatic display as it provides various benefits through social media channels as they assist in running effective campaigns through automated buying and through targeting specific audience with highly relevant messages accelerating the programmatic display market growth. The ability of the technology to assist marketers to bid on influencer ads programmatically in real-time and buy branded content the social media pages, websites and blogs and increase in availability and usage of smart devices further influence the programmatic display market. Additionally, the cost-effectiveness of the solution, usage of digital video advertising, high usage of social media platforms and surge in investment positively affect the programmatic display market. Furthermore, rise in video on demand (VoD) and technological advancement extend profitable opportunities to the programmatic display market players in the forecast period of 2021 to 2028.
On the other hand, high cost associated with the solutions and issues with bots act as the factors expected to obstruct the programmatic display market growth. The complications with inappropriate Ad matching are projected to challenge the programmatic display market in the forecast period of 2021-2028.
This programmatic display market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on programmatic display market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Programmatic Display Market Scope and Market Size
The programmatic display market is segmented on the basis of ad format and sales channel. The growth among segments helps you analyze niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.
- On the basis of ad format, the programmatic display market is segmented into online display, online video, mobile display and mobile video.
- On the basis of sales channel, the programmatic display market is segmented into real time bidding (RTB), private marketplaces (PMP) and automated guaranteed (AG).
Global Programmatic Display Market Country Level Analysis
The programmatic display market is analyzed and market size, volume information is provided by country, ad format and sales channel as referenced above.
The countries covered in the global programmatic display market report are the U.S., Canada and Mexico in North America, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).
Asia-Pacific dominates the programmatic display market due to the increase in spending on digital advertising, government initiatives in the APEJ and well-developed infrastructure.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Programmatic Display Market Share Analysis
The programmatic display market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to programmatic display market.
The major players covered in the programmatic display market report are Google, DataXu, Inc., NextRoll, Inc., Xandr Inc., Verizon Media, Rocket Fuel, Turn Inc., RadiumOne, Inc., Yahoo!, Adobe, The Rubicon Project, Inc., IPONWEB Limited, betweenx, FlucT, Adform, The Trade Desk, Beeswax, CONNEXITY, Centro Incorporated among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.
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