Global Programmatic Display Advertising Market – Industry Trends and Forecast to 2029

Market Analysis and Size

Companies are allocating a significant portion of their marketing budget to digital marketing platforms. For a company to reach out to its target customers, digital marketing is an effective platform. As the number of people using social media platforms grows, so does marketers' and advertisers' interest in online social media advertisements. Most social media platforms provide advertisers with programmatic display advertising business options.

Data Bridge Market Research analyses that the programmatic display advertising market was valued at USD 451.48 billion in 2021 and is expected to reach the value of USD 5252.84 billion by 2029, at a CAGR of 35.9% during the forecast period of 2022 to 2029.

Market Definition

Programmatic display advertising is a sophisticated technology that enables advertisers to place online display advertisements for potential customers browsing the internet. Potential customers are targeted in programmatic display advertising based on their interests, age group, job roles, and current internet browsing content interests.

Report Scope and Market Segmentation

Programmatic Display Advertising Market Dynamics

Drivers

• Rise in the adoption from electronics industry and mobile app companies

Consumer electronics manufacturers, mobile app companies, and the service sector use programmatic display advertising to provide detailed information about products based on the user's browsing history and content interest. The majority of start-ups are investing in programmatic display advertising to raise awareness about product features and to implement an effective market penetration strategy.

• Growing importance of digital marketing and growing adoption of smart devices

The programmatic display advertising market is expected to be driven by rising demand for digital advertisements and growing user adoption of smart devices. The growing demand for advanced digital marketing tools by advertisers and marketers to ensure effective digital product advertising is expected to drive up demand for programmatic display advertising among businesses. Companies are prioritising social media advertising based on user demographics in order to increase the conversion ratio of potential customers, which is expected to provide significant revenue opportunities to social media platforms via programmatic display advertising.

Opportunity

Increase in internet users and mobile subscriptions are expected to drive demand for programmatic advertising. The rise in online shopping around the world has resulted in an increase in digital advertisements, with private marketplaces becoming more popular as a type of display advertising. Increased use of digital screens would drive demand for display advertising. Increased travel advertising via online mediums has increased programmatic ads based on user location data from various sources such as GPS and WIFI signals. There is a growing demand for mobile-optimized advertisements. An increase in the number of OTT service subscribers would drive revenue from programmatic advertising because more advertisements are delivered per capita via video streaming service providers.

Restraints

The inability of skilled professionals in advertising and marketing agencies to adopt new technology tools to design programmatic display advertisements on digital platforms limits the market's growth. The low adoption of smart devices in a number of countries also limits the growth of digitization in various regions. As a result, the programmatic display advertising market is expected to suffer.

This programmatic display advertising market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the programmatic display advertising market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Programmatic Display Advertising Market

Companies are implementing digital platforms for business processes and marketing strategies in response to lockdown measures and to provide more reliable platforms for managing product advertising activities. Companies are targeting more customers based on their content preferences in order to provide precise product information and increase sales during the lockdown period. The ever-increasing threat of COVID-19 is expected to boost demand for programmatic display advertising solutions and services during the forecast period.

Recent Development

• BNZSA, Europe's leading IT B2B digital, data, and lead generation agency, announced the launch of programmatic display in September 2021, allowing consumers to deepen relationships with potential clients using technographic, firmographic, etc and intent data to promote brand awareness and thought-leadership content.
• Blackstone announced partnerships with Simpli.fi, a leading programmatic display advertising and agency management software, in June 2021. The company made a US$ 1.5 billion investment in the latter programmatic display agency firm, accounting for a majority stake.

Global Programmatic Display Advertising Market Scope

The programmatic display advertising market is segmented on the basis of AD format, sales channel, and enterprise size. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

AD Format

• Online Display
• Online Video
• Mobile Display
• Mobile Video

Sales channel

• Real Time Bidding (RTB)
• Private Marketplaces (PMP)
• Hybrid
• Direct Deals
• Automated Guaranteed (AG

Enterprise size

• SMBs
• Large Enterprises

Programmatic Display Advertising Market Regional Analysis/Insights

The programmatic display advertising market is analysed and market size insights and trends are provided by country, AD format, sales channel, and enterprise size as referenced above.

The countries covered in the programmatic display advertising market report are U.S., Canada, Mexico, Germany, France, U.K., Italy, Spain, Switzerland, Netherlands, Russia, Turkey, Belgium, Rest of Europe, Japan, China, South Korea, India, Australia & New Zealand, Singapore, Thailand, Malaysia, Indonesia, Philippines, Rest of Asia-Pacific, South Africa, Israel, U.A.E., Saudi Arabia, Egypt, Rest of Middle East and Africa, Brazil, Argentina and Rest of South America.

North America has a significant share of the global programmatic display advertising market as a result of increasing digitalization among businesses through the use of advanced devices and digital platforms from various sectors to conduct business activities. The programmatic display advertising market in Asia Pacific and Europe is expected to grow rapidly during the forecast period, owing to the increasing adoption of smart devices among individual users and corporate companies. To maintain a strong social media presence, businesses are adopting and investing in advanced advertising technologies.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Programmatic Display Advertising Market Share Analysis

The programmatic display advertising market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to programmatic display advertising market.

Some of the major players operating in the programmatic display advertising market are:

• Xandr Inc.(U.S)
• Verizon (U.S)
• Kayzen (China)
• NextRoll, Inc. (U.S)
• Google (U.S)
• Adobe (U.S)
• Magnite, Inc (U.S)
• MediaMath (U.S)
• IPONWEB Limited (U.S)
• VOYAGE GROUP (Japan)
• Integral Ad Science Inc.(Denmark)
• The Trade Desk (U.S)
• Connexity (U.S).
• Centro, Incorporated (U.S)
• RhythmOne, LLC (U.S)

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