Global Probiotics Market – Industry Trends and Forecast to 2030

Probiotics Market Analysis and Size

The consumption of healthy food among people has been minimized due to the busy, contemporary lifestyle, and many times. It can cause gastrointestinal discomfort and infection in other body regions. Consequently, the consumption of probiotics has increased. The probiotic food and beverages segment led the market growth to a great extent globally in 2021. The increasing awareness associated with preventive healthcare is anticipated to enhance the market growth over the forecast period.

Data Bridge Market Research analyses that the probiotics market, which was USD 66.3 billion in 2022, would rise to USD 128.38 billion by 2030 and is expected to undergo a CAGR of 8.6% during the forecast period 2023 to 2030. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include depth expert analysis, patient epidemiology, pipeline analysis, pricing analysis, and regulatory framework.

Probiotics Market Scope and Segmentation

Market Definition

Probiotics are bacteria and yeast that help maintain a healthy microbial balance in the intestines of humans and animals. It promotes the body's digestive juices and enzymes, assuring appropriate digestion. Probiotics protect good bacteria from dangerous bacteria. Currently, probiotics are being used to treat mental problems and digestive and neurological disorders. They also enhance the immune system, protect proteins and lipids from oxidative damage, and remove infections in the body.

Global Probiotics Market Dynamics

Drivers

• Increasing Adoption of Probiotics in Food and Beverage

Probiotics are widely used as a supplement form in food and beverages and offer health benefits to the human digestive system. For instance, in 2021, according to a survey performed by Habit Health and Nutrition which is an India-based nutrition tech company, people want to make eating healthy necessary to increase their physical and mental health. More than 70% of people prioritize dietary adjustments to enhance their health and immunity and decrease stress and anxiety. Thus, the growing inclination of customers toward healthy foods boosts the growth of the probiotics market.

• Higher Technological Advancements in Probiotics

Technological advancements have a major trend gaining popularity in the probiotic market. Several market players operating in the probiotics sector are primarily focused on evolving new technological solutions to enhance probiotic products' quality and life cycle. For instance, Cosmax NBT, a South Korea-based probiotics company, launched Zeta probiotics technology in 2021, which will help preserve freeze-dried probiotics. This technology is a uniquely engineered freeze-drying technique that repairs probiotics' cell walls and surface charges. Thus, this factor boosts market growth.

Opportunities

• Growing Acquisitions Associated with Probiotics

An increasing number of acquisitions have led to the market's growth. For instance, Novozymes, a Denmark-based biological solutions company, acquired Microbiome Labs for $125 million in 2021. Novozymes will be able to increase its product portfolio and position itself in the probiotics market due to this acquisition. Also, Microbiome Labs is a U.S.-based company that provides probiotic and microbiome solutions. Thus, this factor boosts market growth.  

• Increasing Usage of Probiotics in Supermarkets

Supermarkets or hypermarkets are popular sources for purchasing protein-based supplement products because of the accessibility of shopping and the availability of multiple brands. Numerous consumers who tend to buy probiotics in these retail channels are most likely to be more selective in their approach due to the availability of a wide range of probiotic products. Thus, this leads to the growth of the market.

Restraints/Challenges

• High Cost of Probiotics

The increasing cost of research and development for new probiotic strains will limit the market's growth rate. The high expenditure on recruiting skilled individuals, sustained spending in research and innovation activities, and huge investments in laboratories and research equipment impede the market growth. Therefore, these factors hamper the market growth.

This probiotics market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the probiotics market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In 2021, Probi AB and Competence Centre on Health Technologies entered into a long-term R&D collaboration agreement (CCHT). It aims to generate several new products for women's health based on probiotic lactobacilli strains.

Global Probiotics Market Scope

The probiotics market is segmented on the basis of form, ingredient, application, distribution channel and end user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Form

• Liquid
• Dry

Ingredient

• Bacteria
• Lactobacilli
• Streptococcus Thermophiles
• Bifidobacteria
• Yeast
• Saccharomyces Boulardii
• Others

Application

• Functional Food and Beverages
• Dairy products
• Non-dairy beverages
• Infant Formula
• Cereals
• Others
• Dietary Supplements
• Tablets
• Capsules
• Powder
• Liquids
• Soft gels
• Animal Feed

Distribution Channel

• Hypermarkets/Supermarkets
• Pharmacies/Drugstores,
• Specialty Stores, Online

End User

• Human
• Animal

Probiotics Market Regional Analysis/Insights

The probiotics market is analyzed and market size insights and trends are provided by form, ingredient, application, distribution channel and end user as referenced above.

The countries covered in the probiotics market report are U.S., Canada, and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America dominates the probiotics market because of the increasing consumer awareness due to huge competitive strategies in this region. Also, the regional market players are investing in R&D to manufacture new products for consumers of different ages and genders. 

Asia-Pacific is expected to witness significant growth due to increased investments from different manufacturers in this region's food and beverage and pharmaceutical industries. Also, the increasing population, along with the increasing disposable income and enhancing the standard of living, is anticipated to boost regional market growth. 

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Healthcare Infrastructure growth Installed base and New Technology Penetration

The probiotics market also provides you with detailed market analysis for every country growth in healthcare expenditure for capital equipment, installed base of different kind of products for probiotics market, impact of technology using life line curves and changes in healthcare regulatory scenarios and their impact on the probiotics market. The data is available for historic period 2011-2021.

Competitive Landscape and Probiotics Market Share Analysis

The probiotics market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to probiotics market.

Some of the major players operating in the probiotics market are:

• Yakult Honsha Co., Ltd (Japan)
• Nestlé (Switzerland)
• DuPont (U.S.)
• MORINAGA & CO., LTD (Japan)
• Protexin (U.K.)
• Danone (France)
• Deerland Probiotics and Enzymes, Inc. (U.S.)
• Goerlich Pharma GmbH (Germany)
• SANZYME BIOLOGICS PVT. LTD (India)
• DSM (Netherlands)
• NutraScience Labs (U.S.)
• Kerry Group plc (Ireland)
• Lallemand Inc. (Canada)
• Lonza (Switzerland)
• Winclove Probiotics (Netherlands)

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