Global Precision Agriculture Market Segmentation, By Technology (Guidance Technology, Remote Sensing Technology, and Variable-Rate Technology), Application (Yield Monitoring, Crop Scouting, Field Mapping, Variable Rate Application, Weather Tracking and Forecasting, Inventory Management, Farm Labour Management, Financial Management, and Others), Offerings (Hardware, Software, and Services) – Industry Trends and Forecast to 2031
Precision Agriculture Market Analysis
The precision agriculture market is witnessing significant growth due to advancements in technology and innovative methods aimed at improving crop yields and reducing waste. Recent developments include the use of drones equipped with multispectral cameras to monitor crop health and optimize input usage. These aerial imaging technologies enable farmers to identify specific areas that require attention, such as irrigation or pest control, leading to more targeted interventions.
Moreover, the integration of Internet of Things (IoT) devices has revolutionized data collection. Sensors deployed in fields collect real-time data on soil moisture, temperature, and nutrient levels, providing valuable insights for decision-making. This data-driven approach allows for precise applications of water, fertilizers, and pesticides, significantly enhancing efficiency and sustainability.
Furthermore, machine learning and AI are increasingly employed to analyze vast datasets, predicting crop performance and optimizing planting schedules. This technological synergy has led to a more proactive approach in farming, minimizing risks and maximizing productivity. As a result, the precision agriculture market is projected to expand rapidly, driven by the demand for sustainable farming practices and the need to feed a growing global population.
Precision Agriculture Market Size
The global precision agriculture market size was valued at USD 7.06 billion in 2023 and is projected to reach USD 19.31 billion by 2031, with a CAGR of 13.40% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include import export analysis, production capacity overview, production consumption analysis, price trend analysis, climate change scenario, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework.
Precision Agriculture Market Trends
“Adoption of IoT and Smart Sensors”
The precision agriculture market is experiencing significant growth due to the adoption of Internet of Things (IoT) technologies and smart sensors. These devices provide real-time data on soil conditions, crop health, and weather patterns, allowing farmers to make informed decisions. For instance, companies such as Trimble and John Deere have developed advanced sensor systems that monitor variables such as moisture levels and nutrient content. By utilizing these technologies, farmers can optimize irrigation and fertilization practices, reducing waste and increasing yields. This trend not only enhances productivity but also supports sustainable farming practices, making precision agriculture increasingly attractive to growers worldwide.
Report Scope and Precision Agriculture Market Segmentation
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Attributes
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Precision Agriculture Key Market Insights
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Segments Covered
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Countries Covered
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U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America
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Key Market Players
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AgJunction (U.S.), Raven Industries, Inc. (U.S.), Deere & Company (U.S.), AGCO Corporation (U.S.), Trimble Inc (U.S.), Prospera Technologies Ltd. (Israel), Descartes Labs Inc. (U.S.), Topcon Positioning Systems Inc. (U.S.), AgEagle Aerial Systems Inc. (U.S.), Ag Leader Technology Inc. (U.S.), 365FarmNet GmbH (Germany), Abundant Robotics Inc. (U.S.), AeroVironment, Inc. (U.S.), BASF SE (Germany), CLAAS Group (Germany), Granular Inc. (U.S.), Harvest Automation Inc. (U.S.), Hexagon Agriculture (Sweden), Kubota Corporation (Japan), Naio Technologies (France), Parrot SA (France), PrecisionHawk Inc. (U.S.), Teejet Technologies (U.S.), The Toro Company (U.S.), Valmont Industries, Inc. (U.S.), and YANMAR HOLDINGS CO., LTD. (Japan)
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Market Opportunities
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Value Added Data Infosets
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include import export analysis, production capacity overview, production consumption analysis, price trend analysis, climate change scenario, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework.
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Precision Agriculture Market Definition
Precision agriculture is a farming management concept that utilizes advanced technologies to optimize crop production and resource use. It involves the use of GPS, sensors, drones, and data analytics to monitor field variability in soil conditions, moisture levels, and crop health. By collecting and analyzing real-time data, farmers can make informed decisions regarding planting, irrigation, fertilization, and pest control. This targeted approach enhances efficiency, reduces waste, and improves yields while minimizing environmental impact. Ultimately, precision agriculture aims to enhance farm profitability and sustainability by tailoring practices to specific field conditions and crop needs.
Precision Agriculture Market Dynamics
Drivers
- Rise of Smart Farming
The rise of smart farming significantly drives the precision agriculture market by integrating automation and robotics into farming operations. Technologies such as drones for aerial imaging and crop monitoring enhance data collection efficiency, enabling precise assessments of crop health and soil conditions. Autonomous machinery, such as driverless tractors, reduces labor costs and minimizes human error. For instance, in July 2023, Deere & Company, a leading global manufacturer in agriculture and construction equipment, announced its acquisition of Smart Apply Inc., an innovative provider of agricultural technology solutions. This strategic move aims to leverage Smart Apply’s spraying precision agriculture technology to help growers navigate challenges related to regulatory compliance, rising input costs, and labor shortages. The acquisition is expected to enhance customer attraction and engagement for Deere & Company.
- Increased Crop Yield Demand
The growing global population, projected to reach 9.7 billion by 2050, significantly drives the demand for food, pushing the precision agriculture market forward. By employing data analytics and targeted inputs, precision agriculture enables farmers to optimize crop yields while minimizing resource waste. For instance, the use of variable rate technology (VRT) allows for the precise application of fertilizers and pesticides, improving crop health and productivity. In 2022, the adoption of precision agriculture techniques resulted in an average yield increase of 15-20% in major crops such as corn and wheat. This ensures that farmers can sustainably meet the increasing food demand while enhancing profitability and reducing environmental impact.
Opportunities
- Advancement in Technology
Technological advancements in precision agriculture, particularly in GPS, IoT, and remote sensing, present significant market opportunities. The use of drones equipped with multispectral sensors allows farmers to monitor crop health with precision. This real-time data enables timely interventions, optimizing yield and resource usage. IoT devices can track soil moisture levels, automating irrigation processes and conserving water. Moreover, platforms such as Trimble Ag Software integrate various data sources, streamlining farm management and enhancing productivity. As farmers increasingly adopt these technologies, companies that provide innovative solutions and services can capitalize on the growing demand, driving substantial growth in the precision agriculture market. For instance, April 2023, AGCO Corporation, a prominent global provider of agricultural equipment, entered into a strategic collaboration with Hexagon, an industrial technology leader. This partnership is focused on expanding AGCO’s factory-fit and aftermarket guidance solutions, enhancing precision and operational efficiency for farmers. By integrating Hexagon's advanced technologies, AGCO aims to provide improved support to agricultural producers, ensuring more effective machinery guidance in various farming operations.
- Increasing Data-Driven Farming
The shift towards data-driven farming presents significant market opportunities, as farmers increasingly rely on analytics and farm management software to enhance decision-making. By leveraging data from sources such as satellite imagery, soil sensors, and weather forecasts, farmers can optimize irrigation, fertilization, and pest control, leading to improved crop yields. For instance, in March 2023, Case IH Agriculture revealed its collaboration with Agri Technovation to empower producers with precision farming capabilities. The partnership utilizes Case IH’s AFS system, which enables farmers to achieve exceptional accuracy in planting, spraying, and harvesting. Agri Technovation complements this by offering in-depth data analyses throughout the agricultural process, from planting to post-harvest, thereby optimizing overall farm management and productivity.
Restraints/Challenges
- High Initial Investment
High initial investment is a significant challenge for the precision agriculture market. Implementing advanced technologies requires substantial capital for equipment, software, and necessary training. Many farmers, particularly in developing regions, struggle to afford these costs, which can be prohibitive. This financial barrier limits access to innovative tools that could enhance productivity and efficiency. As a result, many farmers may continue to rely on traditional farming methods, hindering the market's growth. The disparity in technology adoption exacerbates inequalities in agricultural productivity, further constraining the overall development of the precision agriculture sector. Consequently, the market faces limitations in reaching its full potential due to these financial constraints.
- Data Management Complexity
Data management complexity is a significant challenge in the precision agriculture market. The vast amounts of data generated from various sources, such as sensors, drones, and satellite imagery, necessitate advanced management and analytical systems. Many farmers lack the expertise to interpret this data effectively, which can lead to underutilization of precision agriculture technologies. This data overload can create confusion, resulting in missed opportunities to optimize crop yields and resource allocation. Consequently, the inability to harness valuable insights from the data not only diminishes the potential benefits of precision agriculture but also acts as a barrier to wider adoption, ultimately hindering market growth.
This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays
Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.
Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.
Expected Impact of Economic Slowdown on the Pricing and Availability of Products
When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.
Precision Agriculture Market Scope
The market is segmented on the basis of technology, application and offering. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Technology
- Guidance Technology
- GPS/GNSS-Based Guidance Technology
- GIS-Based Guidance Technology
- Remote Sensing Technology
- Handheld or Ground-Based Sensing
- Satellite or Aerial Sensing
- Variable-Rate Technology
- Map-Based VRT
- Sensor-Based VRT
Application
- Yield Monitoring
- On-Farm
- Off-Farm
- Crop Scouting
- Field Mapping
- Variable Rate Application
- Precision Irrigation
- Precision Seeding
- Precision Fertilization
- Pesticide VRA
- Weather Tracking and Forecasting
- Inventory Management
- Farm Labour Management
- Financial Management
- Others
Offerings
- Hardware
- Automation and Control Systems
- Drones
- Application Control Devices
- Guidance System
- GPS
- GIS
- Remote Sensing
- Handheld
- Satellite Sensing
- Driverless Tractors
- Mobile Devices
- VRT
- Map-based
- Sensor-based
- Wireless Modules
- Bluetooth Technology
- Wi-Fi Technology
- Zigbee Technology
- RF Technology
- Sensing Devices
- Soil Sensor
- Nutrient Sensor
- Moisture Sensor
- Temperature Sensor
- Water Sensors
- Climate Sensors
- Others
- Antennas and Access Points
- Software
- Web-based
- Cloud-based
- Services
- System Integration and Consulting
- Maintenance and Support
- Managed Types
- Data Types
- Analytics Types
- Farm Operation Types
- Assisted Professional Types
- Supply Chain Management Types
- Climate Information Types
Precision Agriculture Market Regional Analysis/Insights
The market is analysed and market size insights and trends are provided by country, technology, application and offering as referenced above.
The countries covered in the market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
North America is expected to dominate the precision agriculture market due to its mechanization and significant reliance on technology in agricultural practices. The region's growth is fueled by increasing awareness of crop quality and the introduction of innovative initiatives aimed at enhancing agricultural productivity. As farmers adopt advanced technologies, such as GPS and IoT, the demand for precision agriculture solutions will continue to rise.
Asia-Pacific is expected to grow at the highest growth rate in the precision agriculture market during the forecast period. This growth is driven by increased government initiatives in developing countries such as India and Sri Lanka, which aim to encourage the adoption of modern precision farming agriculture technologies. These initiatives are enhancing agricultural productivity and sustainability across the region.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Precision Agriculture Market Share
The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.
Precision Agriculture Market Leaders Operating in the Market Are:
- AgJunction (U.S.)
- Raven Industries, Inc. (U.S.)
- Deere & Company (U.S.)
- AGCO Corporation (U.S.)
- Trimble Inc (U.S.)
- Prospera Technologies Ltd. (Israel)
- Descartes Labs Inc. (U.S.)
- Topcon Positioning Systems Inc. (U.S.)
- AgEagle Aerial Systems Inc. (U.S.)
- Ag Leader Technology Inc. (U.S.)
- 365FarmNet GmbH (Germany)
- Abundant Robotics Inc. (U.S.)
- AeroVironment, Inc. (U.S.)
- BASF SE (Germany)
- CLAAS Group (Germany)
- Granular Inc. (U.S.)
- Harvest Automation Inc. (U.S.)
- Hexagon Agriculture (Sweden)
- Kubota Corporation (Japan)
- Naio Technologies (France)
- Parrot SA (France)
- PrecisionHawk Inc. (U.S.)
- Teejet Technologies (U.S.)
- The Toro Company (U.S.)
- Valmont Industries, Inc. (U.S.)
- YANMAR HOLDINGS CO., LTD. (Japan)
Latest Developments in Precision Agriculture Market
- In July 2023, Deere & Company, a leading global manufacturer in agriculture and construction equipment, announced its acquisition of Smart Apply Inc., an innovative provider of agricultural technology solutions. This strategic move aims to leverage Smart Apply’s precision spraying technology to help growers navigate challenges related to regulatory compliance, rising input costs, and labor shortages. The acquisition is expected to enhance customer attraction and engagement for Deere & Company
- In April 2023, AGCO Corporation, a prominent global provider of agricultural equipment, entered into a strategic collaboration with Hexagon, an industrial technology leader. This partnership is focused on expanding AGCO’s factory-fit and aftermarket guidance solutions, enhancing precision and operational efficiency for farmers. By integrating Hexagon's advanced technologies, AGCO aims to provide improved support to agricultural producers, ensuring more effective machinery guidance in various farming operations
- In May 2023, AgEagle Aerial Systems Inc., a global leader in agricultural technology, announced the establishment of a new supply agreement with Wingtra AG. This two-year contract aims to secure a steady supply of RedEdge-P sensor kits for integration with WingtraOne VTOL drones. This collaboration underscores the commitment of both companies to enhance agricultural practices through advanced aerial data collection and analysis, benefiting precision farming techniques
- In March 2023, Case IH Agriculture revealed its collaboration with Agri Technovation to empower producers with precision farming capabilities. The partnership utilizes Case IH’s AFS system, which enables farmers to achieve exceptional accuracy in planting, spraying, and harvesting. Agri Technovation complements this by offering in-depth data analyses throughout the agricultural process, from planting to post-harvest, thereby optimizing overall farm management and productivity
- In May 2022, AGCO Corporation, a global manufacturer and distributor of farm machinery and precision agriculture technologies, acquired JCA Industries. Renowned for developing autonomous software for agricultural machinery and control systems, JCA will enhance AGCO's portfolio. This acquisition aims to accelerate AGCO’s innovation in autonomous agricultural solutions, ensuring farmers benefit from advanced technologies that streamline operations and improve efficiency in modern farming practices
- In May 2021, AGCO announced a strategic collaboration with Raven Industries Inc., BASF Digital, and Robert Bosch GmbH focused on targeted spraying solutions. This partnership aims to evaluate and enhance targeted spraying technologies to optimize crop protection applications. By reducing input costs and promoting environmental sustainability, this initiative seeks to improve farming practices while ensuring effective use of resources, benefiting both farmers and the agricultural ecosystem
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