Global PMS and Menstrual Health Supplements Market – Industry Trends and Forecast to 2031

Global PMS and Menstrual Health Supplements Market, By Product Type (Vitamins & Minerals, Herbal Extracts, and Others), Formulation (Capsules/Tablets, Powders, Liquids, and Others), Target Audience (Women, Teens, and Menopausal Women), Price Range (Mass Market and Premium), Distribution Channel (Online Pharmacies, Retail Pharmacies, Drug Stores & Specialty Stores, and Others) – Industry Trends and Forecast to 2031.

PMS and Menstrual Health Supplements Market Analysis and Size

The global PMS and menstrual health supplements market is being driven by increasing awareness and acceptance of natural and holistic women's health approaches, fueling demand for products that alleviate symptoms and enhance overall menstrual well-being. However, a significant challenge is the lack of regulatory oversight and standardization, leading to product quality and efficacy variations, consumer confusion and safety concerns. An opportunity exists for market expansion by introducing new product offerings and innovative formulations tailored to different consumer segments. Nonetheless, the market faces the challenge of limited scientific evidence supporting supplement effectiveness, potentially fostering skepticism among consumers and healthcare professionals and hindering market growth.

Data Bridge Market Research analyses that the PMS and Menstrual Health Supplements market which was USD 1,268 million in 2023, would rocket up to USD 2,021 million by 2031, and is expected to undergo a CAGR of 5.8% during the forecast period. This indicates the market value. “Vitamins & Minerals” dominates the product type segment of the PMS and Menstrual Health Supplements market owing to the widely recognized role of these nutrients in supporting menstrual health and alleviating PMS symptoms. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include depth expert analysis, patient epidemiology, pipeline analysis, pricing analysis, and regulatory framework.

Report Scope and Market Segmentation

Market Definition

PMS refers to physical, emotional, and psychological symptoms that occur in the days or weeks before menstruation. Common symptoms include bloating, breast tenderness, mood swings, irritability, and fatigue. PMS is believed to be related to hormonal changes during the menstrual cycle. These supplements often contain vitamins, minerals, herbs, and other nutrients that are believed to help balance hormones, reduce inflammation, and support overall well-being during the menstrual cycle. They are typically taken orally as capsules, tablets, or powders. The increasing awareness and acceptance of natural and holistic approaches to women's health is the major driving factor in the market.

PMS and Menstrual Health Supplements Market Dynamics

Drivers

• Growing Demand for Symptom Relief

The increasing awareness and willingness among women to seek natural remedies for menstrual discomfort are driving rising demand for supplements targeting PMS and menstrual health. Women are increasingly seeking alternatives to traditional medications, often due to concerns about side effects or a desire for more holistic approaches to health. Manufacturers are responding to this demand by developing and marketing a wide range of products tailored to meet these specific needs, further fueling market growth.

• Expanding Female Population

The global female population, especially in developing regions, is expanding, creating a larger potential consumer base for PMS and menstrual health supplements. Factors such as improving access to healthcare and rising disposable incomes in developing regions also enable more women to explore and purchase these supplements. This demographic trend drives market growth as supplement manufacturers and marketers target these expanding consumer segments with products tailored to their specific needs and preferences.

Opportunities

• Expansion of Product Offerings

There is an opportunity for manufacturers to expand their product offerings and develop innovative formulations to cater to specific needs and preferences of different consumer segments. For instance, there is a growing demand for supplements targeting specific symptoms of PMS, such as mood swings or fatigue, allowing companies to create specialized products that address these concerns.

• Increasing Online Sales Channels

The rise of e-commerce and online shopping has created new opportunities for reaching consumers directly and expanding market reach. Manufacturers can leverage online platforms to promote their products, reach a wider audience, and provide convenience for consumers purchasing PMS and menstrual health supplements. Online sales channels also allow for targeted marketing strategies and the ability to collect valuable consumer data for product development and improvement.

Restraints/Challenges

• Lack of Regulatory Oversight and Standardization

The variability in the quality and effectiveness of supplements and the absence of standardized regulations can result in consumer confusion and potential safety issues. This lack of regulatory consistency may also impede market expansion by erecting barriers to entry for new entrants and complicating consumer ability to make well-informed decisions regarding product selection.

• Limited Scientific Evidence Supporting the Effectiveness of Supplements

The market for PMS and menstrual health supplements faces a challenge due to the limited or inconclusive scientific evidence supporting the claims of these products. Despite the widespread claims of alleviating PMS symptoms and enhancing menstrual health, the lack of robust research can lead to skepticism among consumers and healthcare professionals, potentially limiting the market's growth.

This PMS and menstrual health supplements market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the PMS and Menstrual Health Supplements market contact Data Bridge Market Research for an analyst brief, our team will help you make an informed market decision to achieve market growth.

Recent Developments

• In May 2020, AbbVie Inc. launched ORIAHNN, the first non-surgical oral medication approved by the FDA for premenopausal women experiencing heavy menstrual bleeding due to uterine fibroids. The primary endpoint of ORIAHNN was successfully met, with seven out of ten women no longer experiencing heavy menstrual bleeding compared to one out of ten women on placebo (P 0.001 for both). ORIAHNN also demonstrated the ability to reduce heavy menstrual bleeding caused by uterine fibroids by half within the first month of use

PMS and Menstrual Health Supplements Market Scope

The PMS and menstrual health supplements market is segmented on the basis of product type, formulation, target audience, price range, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Vitamins & Minerals
• Herbal Extracts
• Others

Formulation

• Capsules/Tablets
• Powders
• Liquids
• Others

Target Audience

• Women
• Teens
• Menopausal Women

Price Range

• Mass Market
• Premium

Distribution Channel

• Online Pharmacies
• Retail Pharmacies
• Drug Stores & Specialty Stores
• Others

PMS and Menstrual Health Supplements Market Regional Analysis/Insights

The global PMS and menstrual health supplements market is analyzed and market size insights and trends are provided by country, product type, formulation, target audience, price range, and distribution channel as referenced above.

The countries covered in the PMS and menstrual health supplements market report are U.S., Canada, Mexico, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, South Africa, Saudi Arabia, U.A.E., Egypt, Israel, and Rest of Middle East and Africa.

North America is expected to dominate the PMS and menstrual health supplements market due to high awareness levels, a large female population, and a strong focus on health and wellness products in the region.   

Asia-Pacific is expected to witness significant growth due to increasing disposable incomes, rising awareness about women's health, and a growing trend towards adopting natural and holistic approaches to healthcare in the region.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends, and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.   

Healthcare Infrastructure Growth Installed Base and New Technology Penetration

The PMS and Menstrual Health Supplements market also provides you with a detailed market analysis for every country's growth in healthcare expenditure for capital equipment, installed base of different kinds of products for the PMS and Menstrual Health Supplements market, the impact of technology using lifeline curves and changes in healthcare regulatory scenarios and their impact on the PMS and Menstrual Health Supplements market.

Competitive Landscape and PMS and Menstrual Health Supplements Market Share Analysis

The market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width, and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.

Some of the major players operating in the market are:

• Bayer AG (Germany)
• Pfizer Inc. (U.S.)
• Church & Dwight Co., Inc. (U.S.)
• Nature's Way Products, LLC (U.S.)
• Nutraceutical International Corporation (U.S.)
• VITANICA (U.S.)
• i-Health, Inc. (U.S.)
• Integrative Therapeutics (U.S.)
• Theralogix (U.S)