Global Personalized Nutrition Market Segmentation, By Product Type (Dietary Supplements and Nutraceuticals, Functional Food, Functional Beverage, Digitalized DNA-based Diet, Sports Nutragenomics, and Others), Age Group (0-18 Age Group, 19-34 Age Group, 35-54 Age Group, and 55+ Age Group), Providers (Wellness and Fitness Centers, Medical Profession and Dietician, Food Delivery Services, and Diagnostic Companies and Laboratories), Dosage Forms (Tablets, Capsule, Powders, Liquids, and Others), End-User (Hospitals, Clinics, Home Care, Wellness and Fitness Centers, Ambulatory Care, and Others), Application (Standard Supplements, Disease-Based, and Others) – Industry Trends and Forecast to 2031
Personalized Nutrition Market Analysis
The personalized nutrition market is experiencing rapid growth, driven by technological advancements and innovative methods. A significant trend is the integration of artificial intelligence (AI) and machine learning in nutritional assessments. These technologies analyze individual health data, dietary preferences, and lifestyle factors to provide tailored nutrition plans. For instance, companies such as Nutrigenomix utilize genetic testing to offer personalized dietary recommendations based on genetic predispositions.
Wearable technology also plays a pivotal role in this market, enabling real-time health monitoring. Devices such as smartwatches and fitness trackers collect data on physical activity, sleep patterns, and metabolic rates, allowing users to adjust their nutrition accordingly. This data-driven approach fosters a proactive stance on health management, increasing user engagement and adherence to personalized diets.
Moreover, the rise of digital platforms and apps enhances accessibility, allowing consumers to receive personalized advice conveniently. The combination of technology, consumer demand for tailored solutions, and a focus on preventive health fuels this dynamic sector, making personalized nutrition a vital aspect of contemporary health and wellness strategies.
Personalized Nutrition Market Size
The global personalized nutrition market size was valued at USD 11.06 billion in 2023 and is projected to reach USD 24.59 billion by 2031, with a CAGR of 10.50% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework.
Personalized Nutrition Market Trends
“Rise of DNA-Based Diets in Personalized Nutrition”
A significant trend in the personalized nutrition market is the rise of DNA-based diets. Companies such as Nutrigenomix and 23andMe are offering genetic testing kits that analyze individuals’ DNA to provide tailored dietary recommendations. By examining specific genetic markers, these services can identify how a person's body processes nutrients and their predisposition to certain food intolerances or health conditions. For instance, Nutrigenomix offers insights into optimal macronutrient ratios and micronutrient needs, allowing consumers to adjust their diets for better health outcomes. This trend emphasizes the growing demand for customized nutrition solutions, driving market growth as more individuals seek scientifically-backed dietary plans.
Report Scope and Personalized Nutrition Market Segmentation
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Attributes
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Personalized Nutrition Key Market Insights
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Segments Covered
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Countries Covered
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U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America
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Key Market Players
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BASF SE (Germany), DSM (Netherlands), Herbalife Nutrition (U.S.), Amway (U.S.), DNAfit (U.K.), Wellness Coaches (U.S.), Atlas Biomed Group Ltd (U.K.), Noho Health Inc. (U.S.), Habit Food Personalized, LLC (U.S.), Persona (U.S.), Bactolac Pharmaceutical, Inc. (U.S.), Balchem Corporation (U.S.), Foodsmart (U.S.), DNAlysis (South Africa), Wellcome Trust Sanger Institute Morgan Building (U.K.), DayTwo Ltd. (Israel), BiogeniQ Inc. (Canada), Helix (India), Segterra, Inc. (U.S.)
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Market Opportunities
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Value Added Data Infosets
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework
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Personalized Nutrition Market Definition
Personalized nutrition refers to tailoring dietary recommendations and plans based on individual characteristics, such as genetics, lifestyle, health status, and preferences. This approach considers how each person responds uniquely to various foods and nutrients, aiming to optimize health and wellness. Personalized nutrition can involve genetic testing, assessments of microbiome composition, and analysis of metabolic responses to different diets. By integrating technology, such as mobile apps and wearable devices, individuals can receive real-time feedback and guidance. Ultimately, personalized nutrition seeks to enhance overall well-being, improve nutrient intake, and support specific health goals through customized dietary strategies.
Personalized Nutrition Market Dynamics
Drivers
- Rising Chronic Diseases
The increasing prevalence of chronic diseases such as diabetes and heart disease significantly drives the demand for personalized nutrition. For instance, individuals with diabetes often seek supplements containing chromium and alpha-lipoic acid to help regulate blood sugar levels. Similarly, those with heart disease may look for omega-3 fatty acids and Coenzyme Q10 to support cardiovascular health. This shift towards targeted nutritional solutions not only enhances disease management but also promotes preventive care, encouraging consumers to take proactive steps toward their health. As a result, the market for personalized nutrition is expanding rapidly, catering to the specific needs of these health-conscious individuals.
- Increasing Health Awareness
Increasing health awareness significantly drives the personalized nutrition market, as more consumers prioritize wellness and tailored dietary solutions. A 2023 survey by the Council for Responsible Nutrition revealed that 77% of U.S. adults reported using dietary supplements, with many opting for personalized options to meet specific health needs, such as weight management and immune support. This shift is reflected in the rising popularity of personalized meal plans and vitamin subscriptions, with companies such as Nutrigenomix offering DNA-based nutrition advice. The focus on individualized health solutions not only fuels market demand but also encourages innovation, prompting brands to develop unique products that cater to diverse consumer preferences and health goals.
Opportunities
- Rising Consumer Demand for Natural Products
Rising consumer demand for natural products is creating substantial opportunities in the personalized nutrition market. Health-conscious individuals are increasingly prioritizing organic and chemical-free options, prompting companies to respond with innovative supplements made from natural ingredients. For instance, in 2022, Lycored announced plans to open a state-of-the-art facility in Branchburg, New Jersey, dedicated to processing carotenoids, minerals, amino acids, vitamins, and other food ingredients. The new plant will incorporate advanced technologies for milling, grinding, drying, and coating, significantly enhancing the efficiency and quality of ingredient production. This expansion reflects Lycored's commitment to innovation and excellence in the food ingredient sector.
- Expansion of E-commerce
The expansion of e-commerce presents a robust opportunity for the personalized nutrition market, significantly enhancing consumer access and convenience. Online platforms such as Amazon and dedicated health websites enable consumers to explore and purchase tailored supplements effortlessly from home. For instance, in April 2024, C.K. McWhorter & McWhorter Family Trust, known for its commitment to luxury and innovation, launched a groundbreaking project to revolutionize the luxury wellness chateau and resort experience. This initiative aims to integrate cutting-edge quantum computing with advanced technologies, creating an extraordinary blend of tradition and innovation that promises to deliver unparalleled experiences for discerning guests in the luxury hospitality sector.
Restraints/Challenges
- High Cost of Development
The high cost of development in the personalized nutrition market significantly hinders its growth. Extensive research, genetic testing, and the customization of dietary plans demand substantial financial investment. These elevated expenses restrict accessibility, making personalized nutrition primarily available to a niche segment rather than the broader consumer base. For instance, genetic testing alone can range from several hundred to thousands of dollars, deterring potential customers. This financial barrier limits market penetration and stalls growth, as many consumers opt for more affordable, standardized nutrition solutions. Consequently, the high costs associated with developing personalized nutrition systems reduce their overall reach and impact in the marketplace.
- Lack of Standardization
The lack of standardization in the personalized nutrition market significantly hinders its growth and consumer trust. Without industry-wide standards, product quality and efficacy can vary widely, leading to inconsistent experiences for consumers. This inconsistency raises concerns over safety and effectiveness, as potential customers may encounter products that do not deliver promised results. For instance, consumers may find that different brands of personalized supplements provide varying nutrient compositions and health outcomes, creating confusion and skepticism. As a result, many individuals are reluctant to invest in personalized nutrition solutions, limiting market adoption and stunting overall growth in this emerging sector.
This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays
Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.
Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.
Expected Impact of Economic Slowdown on the Pricing and Availability of Products
When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.
Personalized Nutrition Market Scope
The market is segmented on the basis of product type, age group, providers, dosage forms, end-user, and application. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Product Type
- Dietary Supplements and Nutraceuticals
- Functional Food
- Functional Beverage
- Digitalized Dna-Based Diet
- Sports Nutragenomics
- Others
Age Group
- 0-18 Age Group
- 19-34 Age Group
- 35-54 Age Group
- 55+ Age Group
Providers
- Wellness and Fitness Centers
- Medical Profession and Dietician
- Food Delivery Services
- Diagnostic Companies and Laboratories
Dosage Forms
- Tablets
- Capsule
- Powders
- Liquids
- Others
End-User
- Hospitals
- Clinics
- Home Care
- Wellness And Fitness Centers
- Ambulatory Care
- Others
Application
- Standard Supplements
- Disease-Based
- Others
Personalized Nutrition Market Regional Analysis
The market is analysed and market size insights and trends are provided by country, product type, age group, providers, dosage forms, end-user, and application as referenced above.
The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)
North America is expected to dominate the personalized nutrition market due to a significant rise in consumer awareness regarding health and wellness. This growing consciousness has led to increased demand for tailored dietary solutions. Moreover, technological advancements and the proliferation of health-related apps further empower consumers to make informed nutritional choices, driving market growth.
Asia-Pacific is expected to witness significant growth in the personalized nutrition market during the forecast period due to rising obesity rates in the region. Increasing health awareness, coupled with a demand for customized dietary solutions, is driving consumers toward tailored nutrition plans. This trend presents opportunities for businesses to cater to diverse dietary needs effectively.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Personalized Nutrition Market Share
The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.
Personalized Nutrition Market Leaders Operating in the Market Are:
- BASF SE (Germany)
- DSM (Netherlands)
- Herbalife Nutrition (U.S.)
- Amway (U.S.)
- DNAfit (U.K.)
- Wellness Coaches (U.S.)
- Atlas Biomed Group Ltd (U.K.)
- Noho Health Inc. (U.S.)
- Habit Food Personalized, LLC (U.S.)
- Persona (U.S.)
- Bactolac Pharmaceutical, Inc. (U.S.)
- Balchem Corporation (U.S.)
- Foodsmart (U.S.)
- DNAlysis (South Africa)
- Wellcome Trust Sanger Institute Morgan Building (U.K.)
- DayTwo Ltd. (Israel)
- BiogeniQ Inc. (Canada)
- Helix (India)
- Segterra, Inc. (U.S.)
Latest Developments in Personalized Nutrition Market
- In April 2024, AHARA, a leader in personalized nutrition, introduced two innovative features to enhance its consumer nutrition program. Members can now access daily meal plans tailored to their dietary needs and a rewards program that incentivizes healthy eating habits. Users can earn points for adhering to these meal plans, which are redeemable for credits, encouraging long-term commitment to improved nutrition
- In April 2024, a Harper Adams Food Technology student, motivated by the rise in diet-related health issues, partnered with healthcare professionals to advance personalized nutrition research. Collaborating with pharmacists, nurses, and doctors from various healthcare systems, including the NHS and private sectors, the student is investigating how tailored dietary approaches can effectively combat these illnesses, emphasizing the importance of individualized nutrition in healthcare
- In April 2024, C.K. McWhorter & McWhorter Family Trust, known for its commitment to luxury and innovation, launched a groundbreaking project to revolutionize the luxury wellness chateau and resort experience. This initiative aims to integrate cutting-edge quantum computing with advanced technologies, creating an extraordinary blend of tradition and innovation that promises to deliver unparalleled experiences for discerning guests in the luxury hospitality sector
- In February 2024, Momentous, a leading company in human performance focused on nutrition and supplementation, announced a strategic partnership involving a significant minority stake acquisition by Humble Growth. This investment firm is dedicated to promoting growth and value in transformative companies. Co-founders Jeff Byers and Erica Good will continue to lead Momentous as CEO and President, ensuring the company's commitment to enhancing consumer lifestyles
- In January 2024, Mayo Clinic unveiled a partnership with Hologram Sciences to create a Precision Nutrition Platform, combining Mayo's clinical expertise with Hologram's innovative infrastructure. This collaboration aims to implement the platform within clinical environments, featuring predictive analytics that can identify potential health risks linked to dietary patterns. By recommending preventive measures directly to patients, the platform seeks to facilitate proactive health interventions for improved patient outcomes
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