Global Personalized Dietary Supplements Market – Industry Trends and Forecast to 2031

Personalized Dietary Supplements Market Analysis and Size

Personalized dietary supplements market is driven by advancements in AI and genomics. AI-powered apps now create tailored supplement plans based on genetic, lifestyle, and dietary data. Growth is fueled by rising health awareness and demand for customized nutrition. Innovations include DNA-based supplement recommendations and precision nutrition, enhancing effectiveness and user satisfaction, leading to market expansion.

For instance, according to Diana Food, the COVID-19 pandemic shifted consumers' preferences toward personalized nutrition. In the U.K., 70% want to understand lifestyle impacts on health, 40% of Germans prefer personalized supplements, and 72% of Chinese are open to sharing health data for personalized services.

The global personalized dietary supplements market size was valued at USD 6.02 billion in 2023 and is projected to reach USD 11.47 billion by 2031, with a CAGR of 8.40% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Report Scope and Market Segmentation       

Market Definition

Personalized dietary supplements address individual health needs, genetic makeup, lifestyle, and nutritional deficiencies, offering targeted nutritional supplement. Using data from DNA tests, blood work, or health assessments, these supplements provide targeted nutrients and vitamins to optimize health, improve energy, and prevent potential deficiencies. This customized approach enhances effectiveness compared to generic supplements, aligning with personalized health and wellness trends.

Personalized Dietary Supplements Market Dynamics

Drivers

• Rising Chronic Diseases

The rising prevalence of chronic diseases such as diabetes and heart disease drives demand for personalized dietary supplements. For instance, individuals with diabetes require tailored supplements to manage blood sugar levels effectively, while those with heart disease need specific nutrients to support cardiovascular health. This need for targeted, preventive care fuels the market for personalized supplements designed to address these specific health conditions and improve overall well-being.

• Increasing Health Awareness

Increasing health awareness drives the personalized dietary supplements market as more people focus on wellness. For instance, a survey by the Council for Responsible Nutrition found that 77% of U.S. adults reported taking dietary supplements in 2023, with many seeking personalized options to address specific health needs. This growing public interest in tailored health solutions fuels market demand and encourages companies to innovate and offer personalized supplement products.

Opportunities

• Rising Consumer Demand for Natural Products

The rising consumer demand for natural products creates significant opportunities in the personalized dietary supplements market. As health-conscious consumers increasingly seek organic and chemical-free options, companies can capitalize by offering supplements formulated from natural ingredients. For instance, the surge in popularity of plant-based supplements, such as those derived from turmeric and spirulina, reflects this trend, driving growth and innovation in the market.

• Expansion of E-commerce

E-commerce growth creates a significant opportunity in the personalized dietary supplements market by expanding reach and accessibility. Online platforms such as Amazon and specialized health websites allow consumers to easily access customized supplements from the comfort of their homes. For instance, companies such as Care/of offer personalized vitamin packs through a seamless online quiz and subscription model, demonstrating how e-commerce can drive market growth and consumer engagement.

Restraints/Challenges

• High Cost of Development

High costs in developing personalized dietary supplements stem from extensive research, genetic testing, and customization. These expenses can limit accessibility and affordability, restricting the market to a niche segment rather than a broad consumer base. As a result, the high cost of development becomes a significant barrier, potentially stalling market growth and reducing the overall reach and impact of personalized dietary supplements.    

• Lack of Standardization

The lack of industry-wide standards for personalized dietary supplements leads to significant inconsistencies in product quality and efficacy. This absence of standardization undermines consumer trust, as varying product performance and safety levels become evident. Consequently, the market struggles to achieve widespread adoption and growth, as potential customers may be deterred by uncertainty regarding the reliability and effectiveness of personalized supplement offerings.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In 2024, C.K. McWhorter & McWhorter Family Trust is embarking on a transformative project to revolutionize luxury wellness chateaus and resorts. Integrating quantum computing and advanced technology, this initiative blends tradition with cutting-edge innovation to offer unparalleled luxury and wellness experiences for discerning guests
• In 2024, Momentous, a leading human performance company, has welcomed Humble Growth as a significant minority stakeholder. Humble Growth, known for enhancing innovative firms that transform consumer lifestyles, will support Momentous in its mission. Co-founders Jeff Byers and Erica Good will continue leading as CEO and President, respectively
• In 2024, Mayo Clinic and Hologram Sciences have announced a partnership to develop a Precision Nutrition Platform. This collaboration combines Mayo Clinic’s medical expertise with Hologram’s personalized nutrition technology to provide predictive analytics. The platform will offer tailored dietary recommendations and proactive health measures in clinical settings
• In 2022, Lycored is set to open a new facility in Branchburg, New Jersey, designed to process carotenoids, minerals, amino acids, vitamins, and other food ingredients. The plant will feature advanced milling, grinding, drying, and coating technologies, enhancing the efficiency and quality of ingredient production
• In 2021, Arla Foods Ingredients introduced Lacprodan BLG-100, a beta-lactoglobulin ingredient containing 45% more leucine than standard whey protein isolates. This increase in leucine, essential for muscle building, nutritional supplements for athletes offers enhanced benefits, and individuals seeking superior protein supplementation for muscle growth and recovery
• In 2020, Kerry introduced 13 new allergen-free plant-based protein options, derived from pea, rice, and sunflower. These proteins boast a complete amino acid profile with a Protein Digestibility Corrected Amino Acid Score (PDCAAS) of 100%, providing a high-quality, plant-based alternative for those with dietary sensitivities

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Personalized Dietary Supplements Market Scope

The market is segmented on the basis of type, function, dosage forms, application, and end-use. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Vitamins
• Minerals
• Botanicals
• Amino Acids
• Enzymes
• Probiotics

 Function

• Additional
• Medicinal
• Sports Nutrition

Dosage Forms

• Tablets
• Capsule
• Powders
• Liquids
• Others

 Application

• Additional Supplements
• Medicinal Supplements
• Sports Nutrition
• Lifestyle Diseases
• Inherited Diseases
• Others

 End-Use

• Hospitals
• Clinics
• Home Care
• Wellness and Fitness Centers
• Ambulatory Care
• Others

Personalized Dietary Supplements Market Regional Analysis/Insights

The market is analysed and market size insights and trends are provided by country, type, function, dosage forms, application, and end-use as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)

North America is expected to dominate the personalized dietary supplements market due to rising health awareness and increasing obesity rates. These factors drive demand for customized nutritional solutions tailored to individual needs, boosting market growth in the region. Enhanced focus on personalized health is fueling the expansion of daily supplements and market segment in North America.

Asia-Pacific is expected to show significant growth in the personalized dietary supplements market. This expansion is fueled by the increasing use of food amino acids as flavor enhancers and growing consumer emphasis on healthy diets. Rising health consciousness and demand for customized nutrition solutions are key drivers in this region.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Personalized Dietary Supplements Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Some of the major players operating in the market are:

• Glanbia PLC (Ireland)
• Now Health International (U.S.)
•  Nutiva Inc. (U.S.)
• The Simply Good Foods Company (U.S.)
• Iovate Health Sciences International Inc. (Canada)
• MusclePharm.  (U.S.)
• Kerry Group plc. (Ireland)
• Nature's Bounty (U.S.)
• Reliance Vitamin Company, Inc. (U.S.)
• Herbalife International of America, Inc. (U.S.)
• Danone S.A. (France)
• GNC Holdings, LLC (U.S.)
• Orgain, Inc. (U.S.)
• True Nutrition (U.S.)

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