Global Oat Bran Market – Industry Trends and Forecast to 2031

Oat Bran Market Analysis and Size

The oat bran market sees widespread use due to its versatility in culinary applications and its recognized health benefits. Its continued advancement in research and development leads to innovative products catering to diverse consumer preferences. The market thrives on the growing awareness of its nutritional value, promising substantial benefits for consumers and producers.

For instance, Gold&Green Foods, a Finland-based company, introduced protein granules and flakes crafted from oat bran, pea, and fava bean protein. They offer protein, fiber, potassium, and iron with a neutral flavor and versatile texture.

Data Bridge Market Research analyses that the global oat bran market size was valued at USD 7.88 billion in 2023, is projected to reach USD 11.92 billion by 2031, with a CAGR of 5.30% during the forecast period 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Report Scope and Market Segmentation       

Market Definition

Oat bran is the outer layer of the oat groat and is rich in fiber, vitamins, and minerals. It aids in digestion, lowers cholesterol levels, and promotes heart health. With a nutty flavor, oat bran can be added to various dishes such as oatmeal, smoothies, and baked goods, offering both nutritional benefits and a satisfying texture.

Oat Bran Market Dynamics

Drivers

• Rising Demand for Functional Foods

The oat bran market is experiencing growth due to increasing demand for functional foods, which is attributed to the aging population and rising lifestyle-related diseases. Consumers seek oat bran for its nutritional value, notably its high fiber content, which aids in managing cholesterol levels and promoting digestive health. This trend reflects a broader shift towards healthier dietary choices, driving the oat bran market's expansion.

• Preference for Natural and Organic Products

Consumers' preference for natural and organic products fuels the demand for oat bran. With concerns over additives and chemical residues, people gravitate towards minimally processed options. Oat bran fits this demand, being a naturally sourced ingredient. For instance, organic oat bran, free from synthetic pesticides and fertilizers, aligns perfectly with the preferences of health-conscious consumers, driving its popularity in the market for those seeking wholesome, chemical-free food choices.

Opportunities

• Growing Awareness Campaigns and Marketing Efforts

Marketing campaigns highlighting oat bran's health benefits drive consumer interest through advertising, social media, and endorsements by health professionals, awareness of oat bran's nutritional value increases. For instance, a campaign featuring testimonials from nutritionists and influencers discussing oat bran's role in cholesterol reduction and weight management can effectively educate consumers, leading to heightened demand for oat bran products.

• Government Health Initiatives and Regulations

Government health initiatives and regulations advocating healthier diets and increased fiber intake can propel the oat bran market. Mandates requiring dietary fiber inclusion in food products, coupled with efforts to combat obesity and reduce cholesterol levels, promote the consumption of fiber-rich foods such as oat bran. Such policies create a conducive environment for the growth and demand of oat bran products.

Restraints/Challenges

• Allergen Concerns among Consumer

The gluten content in oat bran presents challenges for those with gluten intolerance or celiac disease, limiting its market potential. Despite its health benefits, this allergen concern restricts adoption among a significant consumer segment, impacting the overall market size and demand for oat bran products.   

• Price Sensitivity for Consumer

Oat bran's perceived higher cost than other grain products can restrict its market appeal, especially among price-sensitive consumers. This pricing disparity may hinder widespread adoption and limit accessibility in demographic segments where affordability is a primary concern, potentially impeding overall market growth and penetration.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In February 2022, Above Food Corp. acquired Sonic Milling Systems, Ltd., renowned for innovative hydrodynamic-cavitation technology. Utilizing pressure and water, this technology disintegrates various ingredients, facilitating clean label liquid production. Above Food Corp. harnessed it to create oat beverages, creamers, and concentrates for North American markets
• In February 2022, MOMA, a British oat milk company, launched two chilled oat milk varieties: semi and whole. Available initially at 220 Waitrose stores, with expansion to Ocado and Morrisons, these products boast barista-quality texture and are UK-made, distinct from concentrate-based alternatives

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Oat Bran Market Scope

The market is segmented on the basis of product type, application, grind, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Organic Oat Bran
• Normal Oat Bran

 Grind

• Fine Oat Bran
• Coarse Oat Bran
• Steel-Cut Oat Bran

 Application

• Food Industry
• Bakery and Confectionaries
• Animal Feed
• Healthcare
• Personal Use

 Distribution Channel

• Online Sales
• Hypermarkets and Supermarkets
• Convenience Store
• Food Specialty Store
• Others

Oat Bran Market Regional Analysis/Insights

The market is analysed and market size insights and trends are provided by country, product type, application, grind, and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, U.A.E., Saudi Arabia, Oman, Qatar, Kuwait, South Africa, and Rest of Middle East and Africa

Europe is estimated to show lucrative growth in the oat bran market. Rising health consciousness and quality food consumption patterns in developed countries drive the popularity of oats, contributing to the positive growth of the market in the region.

North America is expected to dominate the oat bran market, with the U.S. emerging as a top oats shipper. Established trading channels and a preference for high-quality food further drive market growth in the region.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Oat Bran Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.

Some of the major players operating in the market are:

• The Quaker Oats Company (U.S.)
• Blue Lake Milling Pty Ltd (Australia)
• Grain Millers, Inc. (U.S.)
• Morning Foods Ltd (U.K.)
• General Mills, Inc. (U.S.)
• Avena Foods Limited (Canada)
• Richardson International (Canada)
• CEREALTO SIRO KIND (Spain)
• Premier Nutrition Company, LLC (Germany)
• Nestlé SA (Switzerland)
• Molino Spadoni spa (Italy)
• WEETABIX (U.K.)
• Valsemøllen (Denmark)
• Grillon D'Or (France)
• Clif Bar & Company (U.S.)
• Associated British Foods plc (U.K.)
• DANONE SA (Switzerland)

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