Global Motorcycle Apparel Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2031

Motorcycle Apparel Market Analysis

The motorcycle apparel market is experiencing significant growth, driven by advancements in technology and innovative manufacturing methods. One of the latest trends is the integration of smart textiles, which enhance safety and comfort. These textiles can regulate temperature, wick moisture, and even provide impact protection through embedded smart sensors.

In addition, the adoption of lightweight, durable materials such as Kevlar and Gore-Tex has revolutionized the production of protective gear, making it both functional and stylish. These materials not only provide superior abrasion resistance but also improve breathability, catering to riders’ comfort during long journeys.

The rise of e-commerce has further fueled market growth, allowing consumers to access a broader range of products and brands. The convenience of online shopping has made it easier for riders to find specialized gear tailored to their needs.

Moreover, sustainability is becoming a focal point, with brands increasingly utilizing recycled materials and eco-friendly production processes. As riders become more environmentally conscious, the demand for sustainable motorcycle apparel continues to grow, driving brands to innovate and adapt.

Overall, the motorcycle apparel market is evolving, blending safety, performance, and style while catering to the changing preferences of consumers.

Motorcycle Apparel Market Size

The global motorcycle apparel market size was valued at USD 12.31 billion in 2023 and is projected to reach USD 21.14 billion by 2031, with a CAGR of 7.00% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework.

Motorcycle Apparel Market Trends

“Rising Demand for Eco-Friendly Materials”

A significant trend driving growth in the motorcycle apparel market is the increasing demand for eco-friendly materials. Consumers are becoming more environmentally conscious, prompting brands to develop sustainable options. For instance, in November 2022, Power sports gear manufacturer 509 launched a new product line aimed at street motorcyclists, seeking to broaden its market presence. This strategic initiative emphasizes 509's commitment to delivering high-quality gear that meets the unique demands of urban riders. The new collection is designed to combine style and functionality, allowing riders to navigate city streets safely and comfortably while expressing their personal style.

Report Scope and Motorcycle Apparel Market Segmentation 

Motorcycle Apparel Market Definition

Motorcycle apparel refers to specialized clothing designed for riders, prioritizing safety, comfort, and style. This category includes jackets, pants, gloves, and boots made from durable materials such as leather, textile, and Kevlar, often featuring reinforced padding and protective inserts to shield against impacts and abrasions. In addition, motorcycle apparel is designed with ventilation for comfort during rides and often incorporates reflective elements for increased visibility. Many garments also include waterproof and windproof features, catering to various weather conditions. Riders may choose from a range of styles, from classic to modern, ensuring both functionality and personal expression on the road.

Motorcycle Apparel Market Dynamics

Drivers

• Increasing Motorcycle Popularity

The rising number of motorcycle enthusiasts worldwide significantly boosts the demand for motorcycle apparel. As urban commuting becomes increasingly congested, more individuals are opting for motorcycles due to their efficiency and maneuverability. For instance, in the U.S., motorcycle registrations reached over 9 million in 2022, reflecting a 20% increase since 2019. This surge in motorcycle usage prompts riders to seek protective and stylish gear, including jackets, helmets, and gloves. Brands such as Harley-Davidson and Dainese are responding to this trend by introducing fashionable yet functional apparel lines, catering to both safety needs and personal style, further driving market growth.

• Growing E-commerce Platforms

The rise of e-commerce platforms has significantly transformed the motorcycle apparel market by enhancing consumer accessibility. Online retailers such as RevZilla and Cycle Gear offer an extensive range of products, from helmets to riding jackets, allowing enthusiasts to compare prices and read reviews conveniently. This competitive pricing, combined with discounts and promotions, attracts more customers. In addition, the convenience of home delivery and easy return policies further drives consumer purchases. For instance, in January 2022, Alpinestars introduced next-generation Tech-Air airbag systems, including the Tech-Air 3, Tech-Air 10, and Tech-Air Off-Road V2 models. The Tech-Air 3 is a versatile over-jacket system designed for road riders and commuters, suitable for all weather conditions. The Tech-Air 10 provides comprehensive protection for road riders and racers, covering critical areas such as the back, chest, shoulders, and hips, while the Off-Road V2 caters specifically to off-road racers.

Opportunities

• Influence of Social Media and Celebrity Endorsements

The influence of social media and celebrity endorsements presents a substantial opportunity in the motorcycle apparel market. Platforms such as Instagram and TikTok enable brands to reach vast audiences through targeted marketing and collaborations with popular motorcycle influencers. For instance, when celebrities such as Jason Momoa or Miley Cyrus share their riding experiences in branded gear, it elevates brand visibility and credibility. This authentic exposure encourages potential customers to invest in quality apparel. As consumers increasingly rely on social media for fashion inspiration, companies can leverage these endorsements to tap into new demographics, ultimately driving sales and enhancing brand loyalty in a competitive market.

• Introduction of New Tech Applications

The introduction of new tech applications in motorcycle apparel is poised to create significant growth opportunities in the market. Innovations such as smart textiles with built-in sensors for temperature regulation and accident detection are enhancing rider safety and comfort. For instance, in July 2021, Fly Racing launched its highly anticipated 2022 moto gear line, incorporating cutting-edge technology and innovative features. This gear line showcases advancements such as RHEON Technology for impact protection, BOA Fit Systems for a customizable fit, and durable stretch materials for enhanced flexibility and comfort. The 2022 moto gear is designed to meet the rigorous demands of riders, offering superior performance and style on the track and beyond.

Restraints/Challenges

• Cost of High-Quality Materials

The cost of high-quality materials in the motorcycle apparel market poses a significant challenge. Advanced protective materials, such as Kevlar and carbon fiber, are essential for enhancing safety and durability, but they come with a higher price tag. This increased cost can deter budget-conscious consumers who may prioritize affordability over protection. As a result, many potential buyers opt for cheaper alternatives that may not provide the same level of safety. This trend hinders the growth of the market, as manufacturers may struggle to maintain sales volumes while balancing the need for quality with price sensitivity among consumers.

• Competition from Alternative Options

The motorcycle apparel market is increasingly hindered by the rise of alternative protective clothing, such as casual and lifestyle apparel designed with built-in protection. Many consumers are gravitating toward these versatile options, which allow them to wear the same clothing both on and off the bike. This shift in consumer preference poses a significant challenge to traditional motorcycle apparel brands, as they struggle to compete with products that blend style and functionality. As a result, the demand for specialized motorcycle gear may decline, leading to reduced sales and market share for established brands that fail to adapt to this evolving consumer trend.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Motorcycle Apparel Market Scope

The market is segmented on the basis of product type, material, distribution channel, and end-user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Shoes
• Helmets
• Gloves
• Knee Pads
• Jackets
• Pants
• Base Coats
• Others

Material

• Mesh
• Leather
• Plastic
• Carbon Fiber
• Other

 Distribution Channel

• Non-Store
• Store Built

 End-User

• On-Road Motorbike Wear
• Off-Road Motorbike Wear

Motorcycle Apparel Market Regional Analysis

The market is analyzed and market size insights and trends are provided by product type, material, distribution channel, and end-user as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America is expected to dominate the motorcycle apparel market due to the rising number of motorbike sales and increased disposable income among consumers. This trend is further supported by a growing interest in motorcycle riding and safety gear, driving demand for high-quality apparel.

Asia-Pacific is expected to be the fastest-growing region in the motorcycle apparel market due to rising demand for wearable apparel and government regulations promoting their use. This growth is driven by increasing consumer awareness and the popularity of motorcycle culture across the region.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Motorcycle Apparel Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Motorcycle Apparel Market Leaders Operating in the Market Are:

• Safety Helmets Zhuhai MFG Co., Ltd. (China)
• Dunham Sports (U.S.)
• Foshan Nanhai Xinyuan Helmets Co., Ltd. (China)
• Chih Tong Helmet Co., Ltd. (Taiwan)
• Vega Helmet (U.S.)
• KIDO (Vietnam)
• Spartana ProGear Co. (U.S.)
• Lanxi Yema Motorcycle Fittings Co., Ltd. (China)
• HJC Helmets (South Korea)
• Foshan ScoYco Extreme Sports Product Co., Ltd. (China)
• Hehui-Invested Group (China)
• DragonRider (U.S.)
• Venom Moto (U.S.)

Latest Developments in Motorcycle Apparel Market

• In March 2024, The SMART HJC 11B, exclusively designed by SENA for HJC Helmets, is an innovative Bluetooth communication system tailored for motorcyclists. This 2nd generation premium model features an all-in-one design seamlessly integrated into the helmet, providing riders with optimal weight distribution and aerodynamic efficiency. Enjoy crystal-clear communication during your rides, enhancing both safety and convenience without compromising performance
• In July 2022, Vista Outdoor Products LLC, a global leader in recreational products, acquired the Fox Racing apparel brand to enhance its portfolio in the racing gear and apparel segment. This acquisition aims to leverage Fox Racing's established market presence and innovation in motorcycle gear. By integrating this brand, Vista Outdoor seeks to strengthen its position worldwide and cater to the growing demand for high-performance racing apparel
• In March 2022, The Carlyle Group, a prominent multinational private equity firm, acquired DAINESE, a well-known manufacturer of motorcycle clothing and protective gear. This acquisition aims to bolster DAINESE's expansion efforts in the Chinese and U.S. markets. By collaborating with DAINESE, Carlyle Group intends to enhance product sales and streamline the supply chain, ultimately delivering superior protective gear to a wider audience in these regions
• In May 2022, Royal Enfield, a leading motorcycle manufacturer, partnered with Italian riding gear brand Alpinestars to launch a new collection of riding apparel that emphasizes high protection and performance. This collaboration merges Royal Enfield's classic motorcycle heritage with Alpinestars' advanced technology, ensuring that riders have access to gear that not only looks great but also offers enhanced safety features for various riding conditions
• In August 2021, Mandelli Group, an established Italian two-wheeler manufacturer, acquired TUCANO URBANO, a prominent motorcycle gear and accessories brand. This acquisition aims to enhance Mandelli's offerings in the U.K., Italy, Spain, and France, ensuring consumers have access to high-quality bike gear and accessories. By incorporating TUCANO URBANO into its portfolio, Mandelli Group seeks to elevate its market presence and cater to the growing demand for motorcycle accessories

SKU-52118