The global miso soup market is experiencing significant growth, driven by rising consumer awareness of the health benefits associated with miso, including its probiotic properties and nutritional value. The increasing popularity of Japanese cuisine and the trend toward plant-based diets further bolster demand. Key players are expanding their product lines to include organic and ready-to-eat options, catering to health-conscious consumers. Asia-Pacific holds the largest market share, but North America and Europe are emerging as lucrative regions due to growing interest in ethnic foods. Challenges include competition from alternative soups and fluctuations in raw material prices.