Global Media Monitoring Tools Market – Industry Trends and Forecast to 2028

Market Analysis and Insights : Global Media Monitoring Tools Market

The media monitoring tools market size is valued at USD 7.39 billion by 2028 is expected to grow at a compound annual growth rate of 13.65% in the forecast period of 2021 to 2028. Data Bridge Market Research report on media monitoring tools provides analysis and insights regarding the various factors expected to be prevalent throughout the forecasted period while providing their impacts on the market’s growth.

Media monitoring tools usually are used to track reach of news releases, find information regarding competitors and to identify new business opportunities. Media monitoring is the procedure of reading, watching, and listening to editorial content of media sources and then identifying and analyzing content.

The rise in digital platforms such as online newspaper and magazines and e-books is expected to influence the growth of media monitoring tools market over the forecast period of 2021 to 2028. Also the emergence of social media is also anticipated to flourish the growth of the media monitoring tools market. Furthermore, the rise in number of young subscribers on various social media platforms and rise in penetration of smartphones are also likely to positively impact the growth of the media monitoring tools market. Moreover, the development in mobile applications along with high adoption of advanced social listening platforms are also expected create a huge demand for media monitoring tools as well as lifting the growth of the media monitoring tools market.

However, the various issues related to network security and negative feedback from customers are expected to act as the major limitations for the growth of media monitoring tools in the above mentioned forecasted period, whereas the lack of awareness regarding benefits of media monitoring tools can challenge the media monitoring tools market growth in the forecast period of 2021 to 2028.

Likewise, the increase in investments and spending of organizations in media, rapid industrialization and digitalization are expected to create various new opportunities that will lead to the growth of the media monitoring tools market in the above mentioned forecasted period.

This media monitoring tools market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the media monitoring tools market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Global Media Monitoring Tools Market Scope and Market Size

The media monitoring tools market is segmented on the basis of component, type, deployment model, organization size, application and end user. The growth among segments helps you analyze niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.

• On the basis of component, the media monitoring tools market is segmented into software/platform and services. Services have further been segmented into professional services and managed services. Professional services have further been sub-segmented into consulting services and integration and implementation.
• On the basis of type, the media monitoring tools market is segmented into print media monitoring, broadcast media monitoring, online media monitoring and others.
• Based on deployment model, the media monitoring tools market is segmented into 0n-premises and cloud.
• On the basis of organization size, the media monitoring tools market is segmented into small and medium-sized enterprises and large enterprises.
• Based on application, the media monitoring tools market is segmented into customer experience and PR management and others.
• The end user segment of the media monitoring tools market is segmented into IT and telecom, hospitality, banking, financial services and insurance (BFSI), healthcare, retail and e-commerce, media and entertainment, manufacturing and others. Others have further been segmented into education and government.

Media Monitoring Tools Market Country Level Analysis

The media monitoring tools market is analyzed and market size, volume information is provided by country, component, type, deployment model, organization size, application and end user as referenced above.

The countries covered in the media monitoring tools market report are U.S., Canada and Mexico in North America, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC)  in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA)as a part of Middle East and Africa (MEA).

North America leads the media monitoring tools market because of the rise in penetration of internet and strong presence of key market players. Asia-Pacific is expected to expand at a significant growth rate of over the forecast period of 2021 to 2028 owing to the rise in awareness regarding social media marketing and increase in internet usage for watching, reading and listening editorial content in emerging economies such as China and India.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Media Monitoring Tools Market Share Analysis

The media monitoring tools market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, regional presence, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to media monitoring tools market.

The major players covered in the media monitoring tools market report are Google, Mention Solutions SAS, Brand24 Global Inc., BuzzSumo Ltd., Pinterest, Inc., Twitter Inc., Cyfe, Inc., Klear, Oracle, Buffer, Hootsuite Inc., Cision US Inc., BoomSonar Suite, Coosto, YouScan, Ubermetrics Technologies GmbH, Lucidya, Talkwalker Inc., Burrelles and Critical Mention, Inc., among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.

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