Global Marketing Automation Software Market, By Component (Software, Services), Application (Social Media Marketing, Email Marketing, Inbound Marketing), Deployment (On-Premise, Cloud) - Industry Trends and Forecast to 2031.
Marketing Automation Software Market Analysis and Size
Marketing automation software is information systems used in customer relationship management marketing and management that help automate some sales and sales force management functions. They are often combined with a marketing information system, in which case they are often called CRM systems. In the rapidly evolving business landscape, utilizing innovative technologies has become a strategic requirement for firms seeking to continue being competitive and relevant. The expansion of the market can be attributed to a combination of factors such as data-driven decision-making, adoption of remote work patterns, and reduced operational cost that collectively promote its adoption, resulting in greater operational efficiency, improved customer interactions, and competitive advantage.
Data Bridge Market Research analyzes that the global marketing automation software market which was USD 10,191.42 million in 2023, is expected to reach USD 17,992.6 million by 2031, and is expected to undergo a CAGR of 12.1% during the forecast period 2024-2031. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.
Marketing Automation Software Market Scope and Segmentation
|
Report Metric
|
Details
|
|
Forecast Period
|
2024-2031
|
|
Base Year
|
2023
|
|
Historic Years
|
2022 (Customizable to 2016-2021)
|
|
Quantitative Units
|
Revenue in USD million, Volumes in Units, Pricing in USD
|
|
Segments Covered
|
By Component (Software, Services), Application (Social Media Marketing, Email Marketing, Inbound Marketing), Deployment (On-Premise, Cloud)
|
|
Countries Covered
|
U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of the Middle East and Africa
|
|
Market Players Covered
|
SugarCRM Inc. (U.S.), Aptean (U.S.), Creatio (U.S.), Infor (U.S.), Oracle (U.S.), Pegasystems Inc. (U.S.), SAP (Germany), Salesforce (U.S.), Zoho Corporation Pvt. Ltd. (India), Bullhorn, Inc. (U.S.), Microsoft (U.S.), Technology Group International (U.S.), ACG Infotech Ltd. (India), Ayoka, L.L.C (U.S.), Consensus Sales, Inc. (U.S.), eLeader (Poland), TechManyata Software Solutions Pvt. Ltd. (India), Sage Group plc (U.K.), IBM (U.S.), Adobe (U.S.)
|
|
Market Opportunities
|
|
Market Definition
Marketing automation software is a type of programming that makes acquiring, evaluating, and dispersing sales pipeline data easier. The SFA's major purpose is to minimize the amount of administrative work that individuals have to conduct manually. Managers can utilize SFA software to monitor salespeople's behaviour and performance while also developing new marketing strategies.
Global Marketing Automation Software Market Dynamics
Drivers
- Rising Demand of Mobile Marketing Automation
The efficacy of personalized advertising in driving sales and conversions surpasses that of generic advertising. By pinpointing specific market segments with pertinent and tailored messages, enterprises are better poised to captivate their audience and persuade them into action. This, in turn, cultivates heightened conversion rates and subsequently steers revenue growth within the market. Establishing a connection with customers on mobile platforms is increasingly imperative for enterprises and is a driver for market growth.
- Increasing Emphasis on Efficiency and Productivity
The market is being driven by the increasing emphasis on efficiency and productivity in sales processes. Companies across various industries are recognizing the need to streamline their sales operations to remain competitive. Marketing automation software offers tools and features that automate tasks such as lead management, contact tracking, and opportunity management, reducing manual effort and minimizing errors. This not only accelerates the sales cycle but also allows sales teams to focus on building customer relationships and closing deals. As organizations continue to prioritize efficiency and productivity, the demand for sales force automation software is expected to grow significantly.
Opportunity
- Increase in the Demand for Business Intelligence and Insights
The market is poised for substantial growth due to the increasing demand for business intelligence and insights. Businesses across various industries are recognizing the importance of data-driven decision-making processes. Sales force automation software not only streamlines sales operations but also provides valuable data and analytics. With the advent of advanced analytics and AI-driven capabilities, these platforms can offer deep insights into customer behavior, sales trends, and market dynamics. As companies seek to gain a competitive edge, the demand for SFA software is expected to surge, driving market expansion.
Restraint/Challenge
- Integration Complexity
One of the significant challenges facing the market is the complexity of integrating SFA solutions with existing systems. Many businesses already have various software applications in place, such as customer relationship management software, marketing automation tools, and ERP systems. Integrating SFA software with these existing systems can be a daunting task, requiring extensive customization, data migration, and often the development of bespoke connectors. This complexity can lead to project delays, cost overruns, and potential disruptions in sales and customer management processes.
Recent Development
- in March 2023, the HubSpot CRM launched new tools that are powered by artificial intelligence ChatSpot.ai and content assistance which aimed in helping customers to save time while building better networks. HubSpot’s investments in AI include predictive AI, content optimization, data quality tooling, conversation intelligence, data enrichment, and more
Global Marketing Automation Software Market Scope
The marketing automation software market is segmented on the basis of application, deployment, component. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Component
- Software
- Services
Application
- Social Media Marketing
- Email Marketing
- Inbound Marketing
Deployment
- On-Premise
- Cloud
Global Marketing Automation Software Market Region Analysis/Insights
The marketing automation software market is segmented on the basis of application, deployment, component as referenced above.
The countries covered in the market report are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Saudi Arabia, U.A.E., Israel, Egypt, South Africa, rest of Middle East and Africa, Brazil, Argentina and Rest of South America.
Asia-Pacific is expected to dominate the market during the forecast period due to the increasing start-ups investing in the sales force automation software and development in mobile technology in this region.
The country section of the global sales force automation software market report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as consumption volumes, production sites and volumes, import export analysis, price trend analysis, cost of raw materials, down-stream and upstream value chain analysis are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Semiconductor Infrastructure growth Installed base and New Technology Penetration
The marketing automation software market also provides you with a detailed market analysis for every region’s growth in healthcare expenditure for capital equipment, installed base of different kinds of products for the marketing automation software market, the impact of technology using lifeline curves, and changes in battery regulatory scenarios and their impact on the marketing automation software market. The data is available for the historic period 2010-2020.
Competitive Landscape and Global Marketing Automation Software Market Share Analysis
The marketing automation software market is analyzed, and market size information is provided by country, product type & application. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus related to the marketing automation software market.
Some of the major players operating in the marketing automation software market are:
- SugarCRM Inc. (U.S.)
- Aptean (U.S.)
- Creatio (U.S.)
- Infor (U.S.)
- Oracle (U.S.)
- Pegasystems Inc. (U.S.)
- SAP (Germany)
- Salesforce (U.S.)
- Zoho Corporation Pvt. Ltd. (India)
- Bullhorn, Inc. (U.S.)
- Microsoft (U.S.)
- Technology Group International (U.S.)
- ACG Infotech Ltd. (India)
- Ayoka, L.L.C (U.S.)
- Consensus Sales, Inc. (U.S.)
- eLeader (Poland)
- TechManyata Software Solutions Pvt. Ltd. (India)
- Sage Group plc (U.K.)
- IBM (U.S.)
- Adobe (U.S.)
SKU-