Global Manga Market - Industry Trends and Forecast to 2031

Manga Market Analysis and Size

The manga market represents a dynamic and diverse segment of the global publishing industry, characterized by a rich array of genres and artistic styles. Originating from Japan, manga has garnered international popularity, captivating readers of all ages with its compelling narratives, vibrant artwork, and unique storytelling. The market encompasses a broad spectrum of genres, from action and adventure, Sci-Fi and Fantasy, Romance and Drama to matured themes catering to a wide audience both in print and digital formats.

Data Bridge Market Research analyses that the global manga market which was USD 14.11 billion in 2023, is expected to reach USD 21.7 billion by 2031, and is expected to undergo a CAGR of 5.2% during the forecast period of 2024 to 2031. “Printed” dominates the format segment of the manga market due to manga fans all across the world prefer physical copies to preserve as part of their distinct book collection. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.

 Report Scope and Market Segmentation

Market Definition

Manga refers to Japanese comic books or graphic novels that encompass a diverse range of genres, art styles, and narratives. Originating in Japan, manga typically features black-and-white artwork, often with dynamic illustrations and expressive characters. It covers genres such as action, romance, fantasy, sci-fi, horror, and more, appealing to readers of all ages. Manga is serialized in magazines or released as standalone volumes (tankobon), and its storytelling can be immersive and serialized over time, contributing to its enduring popularity both in Japan and internationally.

Manga Market Dynamics

Drivers

• Increasing global demand and consumption of manga

Manga's appeal transcends cultural boundaries, attracting a diverse and enthusiastic audience beyond its native Japan. This global appeal has led to heightened demand for translated versions in various languages, fuelling the expansion of the manga market into new territories. The surge in international popularity has propelled manga to the forefront of global entertainment consumption. The accessibility of digital platforms and online communities has facilitated widespread engagement with manga content, fostering a dedicated and growing fan base worldwide. Its international appeal remains a significant driver of market growth and innovation, as manga continues to resonate with audiences seeking captivating storytelling and unique artistic expression.

• Successful Adaptations of Manga into Anime Series, Movies, and Merchandise

Adaptations into anime, films, and television shows amplify exposure, attracting new audiences and boosting manga sales. Additionally, the proliferation of manga-related merchandise, such as figurines, apparel, and collectibles, contributes to revenue diversification and brand expansion for publishers and creators. Collaborations with multimedia platforms and licensing agreements enable manga creators to leverage their intellectual properties beyond print, driving market growth through cross-industry partnerships. As adaptations and merchandising continue to flourish, they play a pivotal role in sustaining the momentum of the manga market on a global scale.

Opportunities

• Shift Towards Digital Consumption of Manga

Increasing adoption of digital platforms, such as e-books and webcomics, offers publishers opportunities to reach wider audiences globally. Digital distribution enhances accessibility and convenience, catering to tech-savvy readers and facilitating market penetration in regions with limited physical distribution infrastructure. The digital market presents manga publishers with the chance to broaden their global reach and engage with diverse audiences across borders. Enhanced discoverability on digital platforms, coupled with subscription models and monetization options, fuels revenue growth and encourages innovation in content delivery. As the digital landscape evolves, leveraging these opportunities will be key to sustaining growth and relevance in the dynamic manga market.

• Translating Manga into Various Languages Can open up New Markets and Attract Diverse Readerships

Adapting manga content into various languages enables publishers to cater to diverse audiences and tap into new markets. High-quality localization enhances accessibility and reader engagement, fostering cross-cultural appeal and driving market growth. Effective localization and translation strategies facilitate cultural adaptation, making manga more relatable and appealing to international audiences. By tailoring content to local preferences and sensibilities, publishers can expand their market presence and cultivate loyal readerships worldwide. Leveraging localization as an opportunity for market penetration strengthens the manga industry's position in a competitive global landscape.

Restraints/Challenges

• Ensuring Intellectual Property Protection and Combating Piracy

Illegal scanning and sharing of manga diminish creators' revenues and undermine the integrity of intellectual property rights. This threatens the sustainability of the market and hampers the growth potential of legitimate manga publishers and creators. The prevalence of copyright infringement complicates efforts to safeguard manga creators' intellectual property. Enforcement of copyright laws and digital rights management becomes crucial in mitigating revenue loss and preserving the integrity of manga content. Thus the copyright issues are posing challenges for the growth of the market.

• Competition from Other Forms of Entertainment, Including Webcomics, Novels, and Streaming Services

The manga industry faces fierce competition from alternative forms of entertainment and media, including webcomics, digital animation, and streaming platforms. This diversified landscape diverts consumer attention and spending away from traditional manga formats, posing challenges for market growth and market share. Shifting consumer preferences towards interactive and immersive media experiences present challenges for manga as a traditional print medium. The rise of user-generated content and innovative storytelling formats further intensifies competition within the entertainment industry. Thus competition from the other forms of entertainment pose challenges for the growth of the market.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you make an informed market decision to achieve market growth.

Recent Developments

• In February 2024, Shiro Moriya's Astro Baby manga's first chapter was published by Viz Media and MANGA Plus by Shueisha, and it was also made available on Shueisha's Shonen Jump+ website. It is a science fiction book about Billy, a soldier from North Hill who returns to his hometown after six years to visit the lady he loves. The novel depicts a cannibalistic epidemic known as Cooper's Disease ravaging the planet, forcing the residents of North Hill into lockdown
• In January 2024, Yen Press announced the publication of nine new titles in July 2024. The titles include Black Butler 4 by Yana Toboso, Savage Fang by Kakkaku Akashi, Excellent Property, Rejects for Residents by Suu Minazuki, The Trials of Chiyodaku by Fukurou Kogyoku, My Oh My, Atami-Kun by Asa Tanuma, Gogogogo-Go-Ghost! by Miyako Hiruzuka, Aria of The Beech Forest by Yugiri Aika, Kind of A Wolf by Machi Suehiro, and This Wolf is not Scary by Rico Sakura
• In January 2024, KADOKAWA Corporation announced a joint venture with Média-Participations Paris, a well-known European publishing and entertainment firm, and Éditions Dupuis S.A., the group's French comics publisher. This joint company will produce Japanese and Korean comic books, light novels, and other content for the French language markets
• In November 2022, Popeye revealed plans to create its first Manga, with a focus on cartoon characters' distinctive styles. Marcus Williams' new ambitious series most such asly reveal readers how Popeye lost his eye all those years ago

Manga Market Scope

The market is segmented on the basis of format, genre, audience, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Format

• Printed
• Digital
• Serialized

Genre

• Action and Adventure
• Sci-Fi and Fantasy
• Sports
• Romance and Drama
• Adult Mature Themes
• Others

Audience

• Kids
• Teenagers
• Adults

Distribution Channel

• Offline
• Online

Manga Market Regional Analysis/Insights

The market is analysed and market size insights and trends are provided by format, genre, audience, and distribution channel are referenced above.

The countries covered in the market report are U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E, Saudi Arabia, Egypt, South Africa, Israel and Rest of Middle East and Africa.

Asia-Pacific dominates the manga market and will continue to flourish its dominance due to The high prevalence and popularity and fast expanding number of manga readers in countries such as Japan and China, as well as the inspiring new generation and imaginative persons to seek a career in the manga business, are important drivers fueling the market growth in the area.

However, North America will continue to project the highest growth rate in the forecast period of 2024 to 2031 due to the large number of retail establishments and strong consumer spending capability in nations such as the U.S. and Canada.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends, and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Global brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Manga Market Share Analysis

The market competitive landscape provides details by competitors. details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width, and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.

Some of the major players operating in the market are:

• AKITA PUBLISHING CO.,LTD. (Japan)
• BUNGEISHUNJU LTD. (Japan)
• GOOD SMILE COMPANY (Japan)
• HOUBUNSHA CO., LTD (Japan)
• KADOKAWA CORPORATION (Japan)
• Kodansha Ltd. (Japan)
• NIHONBUNGEISHA (Japan)
• Seven Seas Entertainment, Inc. (U.S.)
• SHUEISHA INC. (Japan)
• VIZ, Inc. (U.S.)
• Takeshobo Co., Ltd. (Japan)
• Hakusensha Inc. (Japan)
• Ohzora Publishing Co., Ltd. (Japan)
• Gakken (Japan)
• LEED PUBLISHING Co., Ltd. (Japan)

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