- In July 2024, Farm Fresh Bhd unveiled its latest product, Farm Fresh Choco Malt, a high-fiber, high-protein, and low-sugar chocolate malt drink. This marks the company’s second powdered milk product, following the Farm Fresh Grow formula milk powder introduced for children aged one to six years
- In February 2024, Boulevard Brewing Co. entered a new beverage category with the launch of Quirktails, a line of craft malt beverages available in three flavors. These beverages feature a higher alcohol content of 5.90% and lower carbonation compared to the company’s popular Quirk hard seltzers, which account for about one-third of its overall sales
- In November 2022, Unilever announced the acquisition of GlaxoSmithKline’s Health Food Drinks portfolio in Asia for USD 3.8 billion. This acquisition strengthens Unilever’s position in the Indian market with popular malt-based drink brands such as Horlicks and Boost
- In October 2020, Horlicks expanded its product line with the introduction of its first vegan formulation, marking the brand’s entry into the free-from category. Launched by Aimia Foods, this innovation is the first vegan SKU for a hot malted drink brand in the European market
- In February 2020, Malibu, a brand of New York-based Pernod Ricard USA, launched Malibu Splash, a sparkling ready-to-drink malt beverage available in four flavors, Strawberry, Lime, Passion Fruit, and Pineapple, designed to add a refreshing twist to summer beverages
Frequently Asked Questions
The market is segmented based on Global Malt-based Hot Drinks Market Segmentation, By Type (Flavored beverages and Unflavored beverages), Form (Powder and Liquid), Distribution Channel (Convenience Stores, Supermarkets, Discount Stores, and Specialty Stores), Packaging (Bottles, Cans, and Liquid Cartons) – Industry Trends and Forecast to 2031
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The Global Malt Based Hot Drinks Market size was valued at USD 5.22 USD Billion in 2023.
The Global Malt Based Hot Drinks Market is projected to grow at a CAGR of 5.4% during the forecast period of 2024 to 2031.
The market report covers data from the U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
