- In March 2024, Verb Technology Company, Inc., the creator of MARKET.live, formed an official partnership with TikTok Shop, becoming a designated TikTok Shop Partner (TSP). Through this collaboration, MARKET.live will offer a variety of paid services to TikTok Shop, including onboarding, training, studio space rental, content creation, and ongoing maintenance. The partnership will generate revenue for MARKET.live through service fees and a percentage of monthly revenue from TikTok stores set up for referred brands, retailers, influencers, and affiliates
- In January 2024, Twitch launched the Twitch Enhanced Broadcasting beta in collaboration with Open Broadcaster Software (OBS) and NVIDIA. This new feature utilizes GeForce RTX GPUs, enabling streamers to broadcast up to three concurrent streams at resolutions of up to 1080p, delivering an enhanced viewing experience. By leveraging the advanced encoder in modern GTX and GeForce RTX GPUs, the feature significantly improves overall streaming quality, providing streamers with greater flexibility and control
- In January 2024, Huya Inc., a leading Chinese game streaming platform, teamed up with Tencent WeChat Channels to expand its game livestreaming offerings. This partnership follows the impressive growth in viewership and original content reported by WeChat Channels. Huya plans to leverage the platform’s increasing popularity to boost engagement and connect more effectively with the gaming community
- In July 2023, MediaKind, a UK-based video technology company, launched MK/IO, a robust streaming solution powered by Microsoft Azure that enhances video quality and reliability for app developers and video platforms. Offering a comprehensive suite of services, including VOD, live streaming, encoding, packaging, DRM support, and a native media player, MK/IO enables users to create superior streaming experiences. This solution combines advanced features with ongoing innovation, providing a versatile platform for delivering high-quality video content
Frequently Asked Questions
The market is segmented based on Segmentation, By Component (Platforms and Services), Offering Model (Business-to-Business (B2B), and Business-to-Consumer (B2C)), Streaming Type (Audio Streaming, Video Streaming, and Game Streaming), End User (Media and Entertainment, Esports, Events, Education, Retail, Government, and Others) – Industry Trends and Forecast to 2031
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The Global Live Streaming Market size was valued at USD 1.21 USD Billion in 2023.
The Global Live Streaming Market is projected to grow at a CAGR of 28.2% during the forecast period of 2024 to 2031.
The market report covers data from the U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
