Global Jerky Snacks Market - Industry Trends and Forecast to 2031

Global Jerky Snacks Market, By Product (Beef, Pork, Poultry, Fish, Salmon, Kangaroo, Buffalo, Alligator, Soy, Mushroom, Trout, Chicken, Duck, Others), By Flavor (Original, Teriyaki, Peppered, Others), By Packaging (Stand Up Pouch, Flat Bottom Pouch, Others), By Distribution Channel (Hypermarkets, Supermarkets, Specialty Stores, Others), By End User (Residential, Commercial) - Industry Trends and Forecast to 2031.

Jerky Snacks Market Analysis and Size

These snacks are favored for their convenience, portability, and high protein content, appealing to consumers seeking on-the-go sustenance or healthier alternatives to traditional snacks. The market includes various types of jerky, such as beef, turkey, pork, and exotic meats, often featuring diverse flavor profiles to cater to different tastes. Jerky snacks are sold through multiple channels, including grocery stores, convenience stores, online platforms, and specialty shops, with increasing demand driven by health-conscious consumers and those embracing protein-rich diets.

Data Bridge Market Research analyses that the global jerky snacks market which was USD 3.82 billion in 2023, would rocket up to USD 6.87 billion by 2031, and is expected to undergo a CAGR of 7.60% during the forecast period of 2024 to 2031. “Beef” dominates the product segment of the global jerky snacks market due to a substantial share and its widespread popularity and rich protein content. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Report Scope and Market Segmentation

Market Definition

The global jerky snacks market refers to the industry that produces and sells dried, seasoned, and often smoked meat products, commonly known as jerky. These snacks are typically made from various meats such as beef, turkey, or pork, and are dehydrated to enhance shelf life. Jerky snacks are popular for their convenience, portability, and high protein content, making them a sought-after choice for on-the-go consumers seeking healthy and flavorful alternatives. The market encompasses a diverse range of flavors, textures, and packaging formats, catering to a broad consumer base that values both taste and nutritional benefits in convenient, ready-to-eat formats.

Global Jerky Snacks Market Dynamics

Driver

• Growing Demand for On-The-Go Snacks

As consumers increasingly prioritize healthy lifestyles, jerky, being a low-fat and high-protein option, aligns with these preferences. In addition, the trend towards alternative protein sources, coupled with a rise in fitness and wellness consciousness, further fuels the market. Jerky's extended shelf life, portability, and diverse flavor profiles contribute to its popularity. The market's expansion is also propelled by innovations, such as plant-based and gourmet jerky variants, appealing to a broader consumer base seeking both nutrition and indulgence in convenient snack options.

Opportunity

• Rising Demand for Convenient, Protein-Rich, and Healthy On-The-Go Snacks

With a growing emphasis on fitness and wellness trends, consumers are increasingly turning to jerky as a satisfying and portable source of lean protein. Innovations in flavors, textures, and plant-based alternatives further widen the market appeal. The global expansion of snacking habits and a preference for natural, minimally processed foods position the global jerky snacks market for substantial growth. Capitalizing on these trends, businesses can tap into a dynamic market with diverse consumer preferences and a penchant for premium, high-quality products.

Restraint/Challenge

• Increasing Awareness of Health Concerns Associated with High Sodium and Preservative Content in Traditional Jerky Products

Consumer demand for healthier alternatives, such as low-sodium and organic options, poses a challenge for conventional jerky brands. In addition, the industry contends with rising raw material costs, affecting profit margins. Economic uncertainties, supply chain disruptions, and environmental sustainability concerns further contribute to market constraints. Adapting to evolving consumer preferences, addressing health-related apprehensions, and navigating cost challenges are pivotal for sustained growth in the global jerky snacks market.

This global jerky snacks market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the global jerky snacks market contact Data Bridge Market Research for an analyst brief, our team will help you make an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions. Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• In April 2023, Doki Foods, a Delhi-based startup, aims to become India's first meat snack brand by launching chicken chips and buffalo jerky in diverse flavors. Co-founders Bharat Kaushish and Bharat Dhody started the venture inspired by a fitness phase and a craving for high-protein snacks. Despite facing challenges like a defrosted emu and initial product struggles, Doki gained popularity, especially among the fitness community. The company prioritizes quality, using the leanest cuts of buffalo meat and free-range chicken, committing to ethical practices and sustainability. Doki plans to expand its meat snacks range, including more indulgent options like pork crackling
• In February 2021, Werner Gourmet Meat Snacks Inc. unveils a refreshed look for their complete Snack Line, aligning it with the successful rebranding of their meat snacks introduced in May 2019. The Snack Line includes gummy candy, roasted nuts, proprietary trail mixes, and more. Lauded for its effectiveness, the new packaging mirrors the vibrant teal background of the meat snacks, showcasing a badge-shaped design. Following positive industry feedback, Werner Snacks will start shipping with the new packaging in the first quarter of 2021, hitting retail shelves in the second quarter
• In September 2021, In a significant stride towards market expansion, Baja Jerky has forged strategic partnerships with major distributors KeHE, UNFI, Eby-Brown, and SYSCO. This collaboration extends Baja Jerky's reach into new markets, including the Central and East Coast regions, amplifying its visibility within the meat snacks category. Distributors like KeHE and UNFI facilitate national presence, while Eby-Brown focuses on the convenience market in WV, PA, and MD. SYSCO, as the largest broadline food distributor, enhances Baja Jerky's standing in the restaurant and hospitality sector. This expansion not only bolsters Baja Jerky's nationwide accessibility but also underscores its commitment to transparency and quality in the meat snack market

Global Jerky Snacks Market Scope

The global jerky snacks market is segmented on the basis of product, distribution channel, flavor, packaging, and end user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Beef
• Pork
• Poultry
• Fish
• Salmon
• Kangaroo
• Buffalo
• Alligator
• Soy
• Mushroom
• Trout
• Chicken
• Duck
• Others

Flavor

• Original
• Teriyaki
• Peppered
• Others

Packaging

• Stand Up Pouch
• Flat Bottom Pouch
• Others

Distribution Channel

• Hypermarkets
• Supermarkets
• Specialty Stores
• Others

End User

• Residential
• Commercial

Global Jerky Snacks Market Regional Analysis/Insights

The global jerky snacks market is analyzed and market size insights and trends are provided by country, product, distribution channel, flavor, packaging, and end user are referenced above.

The countries covered in the market report are U.S., Canada, Mexico, Brazil, Argentina, rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, U.A.E., Saudi Arabia, Egypt, South Africa, Israel, rest of Middle East and Africa.  

North America region is expected to dominate the market due to increasing consumer demand for convenient, protein-rich, and healthier on-the-go snack options.

Asia-Pacific region is expected to have the highest growth rate in the market due to an increasing demand for convenient, protein-rich snacks and a growing emphasis on healthier lifestyles.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends, and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Global Jerky Snacks Market Share Analysis

The global jerky snacks market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width, and breadth, application dominance. The above data points provided are only related to the companies' focus related to the global jerky snacks market.

Some of the major players operating in the global jerky snacks market are:

• LINKS SNACKS, INC. (U.S.)
• Old Trapper Smoked Products (U.S.)
• Oberto Snacks Inc. (U.S.)
• THE HERSHEY COMPANY (U.S.)
• General Mills Inc. (U.S.)
• Chef's Cut Real Jerky Co. (U.S.)
• Frito-Lay North America, Inc. (a subsidiary of PepsiCo) (U.S.)
• Tillamook Country Smoker (U.S.)
• Conagra Brands, Inc. (U.S.)
• The Meatsnacks Group Ltd (U.K.)