Global Gummy Vitamins Market – Industry Trends and Forecast to 2028

Market Analysis and Insights : Global Gummy Vitamins Market

The gummy vitamins market is projected to gain market growth in the forecast period of 2021 to 2028. Data Bridge Market Research analyses that the market is growing with the CAGR of 11.74% in the forecast period of 2021 to 2028 and is expected to reach USD 13.90 billion by 2028. The growing demand for gummy vitamins in millennials across the globe is increasing the growth of gummy vitamins market.

Gummy vitamins are chewable vitamin supplements that are offered in various colours, shapes and flavours with gummies containing vitamin or multivitamins and are produced with the assistance of sugar, corn starch and gelatine and added colourings. They are utilized as vitamin supplements and they are known to enhance health and are capable of compensating for the vitamins that are lacking in food diet. The most common flavours of gummy vitamins are orange, cherry, lemon, strawberry and raspberry. They are easily chewable and hence, most preferred by people who have difficulty in swallowing down pills. 

The growth of the aging population and the growing rate of health-informed consumers in both developed and developing nations are the major factors driving the gummy vitamins market. The rise in tendency towards food products with healthy ingredients including vitamins in order to prevent or treat certain health issues and the rise in number of product launch by manufacturers with the purpose of introducing new products infused with vitamins in the dietary supplements accelerate the gummy vitamins market growth. Increase in popularity for gummy vitamins especially in the millennials globally because of their busy lifestyles and growing geriatric population who face the difficulty in swallowing the pills influence the gummy vitamins market. The growing demand for these convenient vitamin-based products owning to the easy chew ability, on-the-go and easy consumptions and the increasing need to enhance immunity, maintain health and balance daily vitamin requirements also urge the gummy vitamins market. Additionally, the pleasant sugar-based flavour coating on the dietary supplements, unappealing and unpleasant taste of conventional dietary supplements, increased quantity of multi-vitamins, change in consumer preference towards healthy lifestyle and growing disposable income positively affect the gummy vitamins market. Furthermore, the synthetic and natural flavour developments in accordance with the requirements of consumers for enhanced flavours and rising vegan population, increasing the demand for vegan and sugar-free gummies over gelatine and sugar gummies extend profitable opportunities to the gummy vitamins market players in the forecast period of 2021 to 2028.  

On the other hand, the high cost of the products and the issues regarding the high content of sugar in gummy vitamin products are factors anticipated to obstruct the gummy vitamins market growth. The risks and side-effects related to the overconsumption of gummy products and issues regarding the inclusion of vitamin ingredients in gummies during the formulation are projected to challenge the gummy vitamins market in the forecast period of 2021-2028.

This gummy vitamins market key report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on gummy vitamins market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth. 

Gummy Vitamins Market Scope and Market Size

The gummy vitamins market is segmented on the basis of product type, source, packaging type, distribution channel and end-users. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets. 

• On the basis of product type, the gummy vitamins market is segmented into single vitamin and multivitamin.
• On the basis of source, the gummy vitamins market is segmented into plant and animal.
• On the basis of packaging type, the gummy vitamins market is segmented into bottles and jars, and pouches.
• On the basis of distribution channel, the gummy vitamins market is segmented into store-based and online. Store-based segment is further segmented into hypermarkets and supermarkets, drugstore or pharmacies, convenience stores and other store-based channels. .
• On the basis of end-users, the gummy vitamins market is segmented into adult and children.

Global Gummy Vitamins Market Country Level Analysis

The gummy vitamins market is analysed and market size, volume information is provided by country, product type, source, packaging type, distribution channel and end-users as referenced above.

The countries covered in the global gummy vitamins market report are the U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America currently dominates the gummy vitamins market because of the growing numbers of dietary supplements customers, high level of health awareness and presence of prominent players. Asia-Pacific is estimated to witness the significant CAGR during the forecast period of 2021-2028 because of the increase in awareness among the population, increasing investment by key players, high risks of chronic diseases and vitamin deficiencies and economic developments in the region.

The country section of the gummy vitamins market report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as consumption volumes, production sites and volumes, import export analysis, price trend analysis, cost of raw materials, down-stream and upstream value chain analysis are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data. 

Competitive Landscape and Gummy Vitamins Market Share Analysis

The gummy vitamins market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to gummy vitamins market.

The major players covered in the gummy vitamins market report are Life Science Nutritionals, Bettera Brands, Softigel, Nature's Way Products, LLC, Zanonvitamec, OLLY Public Benefit Corporation, Herbaland, Hero Nutritionals, SmartyPants Vitamins, The Nature’s Bounty Co., IM Healthcare, Nutra Solutions USA, Makers Nutrition, LLC, Vitakem Nutraceutical Inc., Church & Dwight Co., Inc., Bayer AG, The Clorox Company, Ernest Jackson, BOSCOGEN, INC., Santa Cruz Nutritionals among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.

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