Global Greek Yogurt Market – Industry Trends and Forecast to 2031

Greek Yogurt Market Analysis and Size

Consumer preferences are changing, and a high demand for clean-label foods is driving market growth. The growing focus on health and wellness has led consumers to choose Greek yogurt as a nutritious snack or meal option. The popularity of Mediterranean and Middle Eastern diets, where yogurt is a staple, has contributed to the increasing demand for Greek yogurt. Companies in the yogurt industry have been introducing new flavors, packaging, and product formulations to attract consumers.

Data Bridge Market Research analyzes that the global greek yogurt market was valued at USD 9.22 billion in 2023 and is expected to reach the value of USD 19.86 billion by 2031, at a CAGR of 11.05% during the forecast period of 2024-2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Greek Yogurt Market Scope and Segmentation

Market Definition

Greek yoghurt, also known as yoghurt cheese or sack yoghurt, is made by straining curd and separating it from the liquid whey. Compared to regular curd, the straining process makes the yoghurt thicker and creamier. Greek yoghurt has a high protein, calcium, and vitamin-B content, probiotic properties and a low carbohydrate content.

Global Greek Yogurt Market Dynamics

Driver

• Rising popularity of low-fat and weight management products

One of the key factors driving the market is a shift in consumer health consciousness and dietary preferences toward healthy and nutrient-rich food products. Greek yoghurt has grown in popularity among consumers as the consumption of fat-free and weight-management products has increased. Greek yoghurt is widely used in the meal preparation and as a sweet snack mixed with fruits in countries such as the United States, Mexico, and Canada.

Opportunity

• Health-Conscious Consumer Trends

The rising preference for healthier dietary choices presents a significant opportunity for the market. With its perceived health benefits, including high protein content and probiotic qualities, Greek yogurt aligns well with the increasing demand for nutritious and functional foods. Capitalizing on this trend by emphasizing these health advantages could lead to expanded market reach and increased consumer adoption.

 Restraint/Challenge

• Increasing Competitive Rivalry

The intensifying competition within the Greek yogurt sector poses a significant challenge for both established and emerging brands. The increasing number of companies entering the market leads to saturation, making it more difficult for businesses to maintain or expand their market shares. This fierce competition impacts pricing, innovation, and market positioning, requiring strategic differentiation to stand out amidst numerous competitors.

This Greek yogurt market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the Greek yogurt market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In 2021, Danone's "Silk" brand will launch a plant-based Greek yoghurt. They announced that after several years of research and development, the company has launched its new silk Greek yoghurt in four flavours: strawberry, blueberry, vanilla, and lemon
• In 2021, Lactalis India entered the yoghurt category with the launch of Lactel Turbo, a yoghurt drink priced at INR 15
• In 2020, Chobani will launch a portfolio of nutritional foods and drinks, including Probiotic Drinks and Lactose-Free Greek Yogurt Chobani Probiotic

Global Greek Yogurt Market Scope

The Greek yogurt market is segmented on the basis of product, flavor, category and application. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Full-Fat Greek Yogurt
• De-Fat Greek Yogurt
• Fat-Free Greek Yogurt

Flavor

• Unflavored
• Vanilla
• Strawberry
• Blueberry
• Raspberry
• Blends
• Others

Category

• Organic
• Conventional

Applications

• Children
• Adults

Global Greek Yogurt Market Regional Analysis/Insights

The Greek yogurt market is analysed and market size insights and trends are provided by country, product, flavor, category and application as referenced above.

The countries covered in the market report are U.S., Canada, Mexico, Brazil, Argentina, rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, U.A.E., Saudi Arabia, Egypt, South Africa, Israel, and rest of Middle East and Africa.  

Asia-Pacific is expected to dominate the market due to rising weight-loss awareness, rising yoghurt consumption, rising retail market expansion, rising public awareness of the health benefits of yoghurt, and rising public awareness of healthy food in this region. North America is expected to show fastest growth in the Market due to increased awareness, changes in taste and preference, and health concerns, as well as increased spending on these products due to alarming adult obesity rates, growing consumer indulgence in exotic flavours, and significant investments by manufacturers in this region.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Global Greek Yogurt Market Share Analysis

The Greek yogurt market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to Greek yogurt market.

Some of the major players operating in the Greek yogurt market are:

• Chr. Hansen Holding A/S (Denmark)
• Yakult Honsha Co., Ltd (Japan)
• Nestlé (Switzerland)
• DuPont (U.S.)
• MORINAGA & CO., L.T.D. (Japan)
• BioGaia AB (Sweden)
• Protexin (U.K.)
• Daflorn Probiotics U.K. (U.K.)
• DANONE (France)
• Yakult U.S.A. Inc. (US)
• Deerland Enzymes, Inc. (U.S.)
• UAS Laboratories (U.S.)
• Goerlich Pharma GmbH (Germany)
• SANZYME BIOLOGICS PVT. LTD. (India)
• DSM (Netherlands)
• NutraScience Labs (U.S.)
• Kerry Group plc (Ireland)
• Lallemand Inc. (Canada)
• Lonza (Switzerland)
• Winclove Probiotics (Netherlands)
• Probi (Sweden)

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