Global Granola Bars Market
Market Size in USD Billion
CAGR :
% 
 Forecast Period |
2022 –2029 |
 Market Size (Base Year) |
USD 4.56 Billion |
 Market Size (Forecast Year) |
USD 5.97 Billion |
 CAGR |
% |
| Major Markets Players |
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Global Granola bars, By Product Type (Fruit Flavors, Nut Flavors, Spice Flavors and Others), Origin (Organic and Conventional), Distribution Channel (Supermarkets, Hypermarkets, Online stores, Convenience Stores, Specialty Stores and Others) - Industry Trends and Forecast to 2030.
Granola Bars Market Analysis and Size
Cereal bars are used as a substitute for breakfast bars. Cereal bar manufacturers offer a variety of tailor-made products that are not only nutritious and beneficial to health, but also tasty. The market studied has yet to reach its full potential in developing regions, where people are unaware of cereal bars and prefer traditional snack foods such as biscuits and chips.
Data Bridge Market Research analyses that the granola bars market was valued at USD 4.56 billion in 2022 and is expected to reach the value of USD 5.97 billion by 2030, at a CAGR of 4.87% during the forecast period of 2022 to 2030. The market for granola bars is being driven by rising demand for health-benefiting products. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
Granola Bars Market Scope and Segmentation
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Report Metric |
Details |
|
Forecast Period |
2023 to 2030 |
|
Base Year |
2022 |
|
Historic Years |
2021 (Customizable to 2015-2020) |
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Quantitative Units |
Revenue in USD Billion, Volumes in Units, Pricing in USD |
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Segments Covered |
Product Type (Fruit Flavors, Nut Flavors, Spice Flavors and Others), Origin (Organic and Convectional), Distribution Channel (Supermarkets, Hypermarkets, Online stores, Convenience Stores, Specialty Stores and Others) |
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Countries Covered |
U.S., Canada and Mexico in North America, Germany, France, U.K., U.S., Canada, Mexico, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, U.A.E., Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa |
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Market Players Covered |
ADM (U.S.), Olam International Limited (Singapore), Barry Callebaut (Switzerland), Blue Diamond Growers (U.S.), John B. Sanfilippo & Son (U.S.), Kanegrade (U.K.), Borges Agricultural & Industrial Nuts (Netherlands), Savencia SA (France), The Wonderful Company (U.S.), Harris Woolf California Almonds (U.S.), Treehouse California Almonds (U.S.), Döhler GmbH (Germany), Royal Nut Company (Australia), Repute Foods Pvt. Ltd (India), Deep Nuts N Flavors LLP (India), Shivam Cashew Industry (India), Modern Ingredients (India), ConnOils LLC (Wisconsin), Valley Harvest Nut Company (U.S.) |
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Market Opportunities |
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Market Definition
Granola bars are a sweet baked snack made from a diverse mixture of dry fruits, cereals, honey, puffed rice and other ingredients. They are lightweight and popular among consumers who participate in outdoor activities. Granola bars are used in a variety of foods, including pastries, yoghurt, and ice cream, because they contain essential nutrients such as protein.
Granola Bars Market Dynamics
Drivers
- Diversification of Flavours and Products
Granola bars market is driven by factors such as manufacturing offering the product in various flavours to attract consumers, consumers shifting towards healthy breakfast alternatives with low fat and low sugar in the products are driving the market growth.
- Granola Bars as Healthy Alternate
Customer’s changing lifestyles, increased demand for ready-to-drink premixes from youth, the growing importance of new and ethnic flavours, and innovative advancements in marketing and promotional activities all contribute to the global granola bars market's growth. The penetration of e-commerce, low prices, easy access, and the introduction of natural and health-beneficial ingredient cocktails in frozen drinks, growing investment in pubs and bars, and a variety of flavours available in granola bars drive global market growth for this product.
Opportunity
- The Integration of Additional Health-Enhancing Ingredients
The integration of additional health-enhancing ingredients represents a notable opportunity for the granola bar market. As consumers increasingly prioritize health and wellness, there is a growing demand for snacks that not only provide energy but also offer nutritional benefits. Granola bars, being a convenient and portable snack option, are well-positioned to capitalize on this trend.
Furthermore, the inclusion of health-enhancing ingredients allows granola bar producers to differentiate their products in a competitive market. Unique formulations and innovative combinations can attract a wider consumer base and foster brand loyalty.
Restraint/Challenge
- Low Awareness Among Consumers For Granola Bar Benefits
Low awareness among consumers represents a significant restraint for the granola bar market. While granola bars offer a convenient and nutritious snacking option, many potential consumers remain unaware of their benefits. This lack of awareness can be attributed to several factors.
Low consumer awareness of granola bars poses a challenge for the market's growth potential. Addressing this restraint through effective marketing and education strategies is crucial to tap into the broader market and unlock the full potential of granola bars as a healthy snacking option
This granola bars market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the granola bars market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Recent Developments
- In March 2020, Kellogg Co. introduced Kellogg's Cereal Bars. They are made with cereal pieces that are equal to a half serving of cereal by weight, and they are available in Kellogg's Frosted Flakes and Kellogg's Froot Loops varieties. Each snack bar has 90 to 100 calories and 8 grams of sugar.
- In July 2019, KIND Snacks made its first acquisition when it paid an undisclosed sum for Creative Snacks, a North Carolina-based producer of clusters, trail mixes, and granolas.
- In November 2019, Nature Valley introduced Wafer Bars, which are made with whole grain, layered with peanut butter, and topped with granola. The bars are available in two flavours: peanut butter and peanut butter chocolate.
Global Granola Bars Market Scope
The granola bars market is segmented on the basis of product type, origin and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Product Type
- Fruit Flavors
- Nut Flavors
- Spice Flavors
- Others
Origin
- Organic
- Conventional
Distribution Channel
- Supermarket
- Hypermarket
- Convenience Stores
- Pharmaceuticals
- Departmental Stores
- Online
Granola Bars Market Regional Analysis/Insights
The granola bars market is analysed and market size insights and trends are provided by product type, origin and distribution channel as referenced above.
The countries covered in the granola bars market report are U.S., Canada and Mexico in North America, Germany, France, U.K., (U.S., Canada, Mexico, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, U.A.E., Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa
North America dominates the granola bar market due to the region's high market share and people's preference for healthy foods, and the region will continue to dominate the market during the forecast period.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and up-stream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Granola bars Market Share Analysis
The granola bars market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the company’s focus related to granola bars market.
Some of the major players operating in the granola bars market are:
- ADM (U.S.)
- Olam International Limited (Singapore)
- Barry Callebaut (Switzerland)
- Blue Diamond Growers (U.S.)
- John B. Sanfilippo & Son (U.S.)
- Kanegrade (U.K.)
- Borges Agricultural & Industrial Nuts (Netherlands)
- Savencia SA (France)
- The Wonderful Company (U.S.)
- Harris Woolf California Almonds (U.S.)
- Treehouse California Almonds (U.S.)
- Döhler GmbH (Germany)
- Royal Nut Company (Australia)
- Repute Foods Pvt. Ltd (India)
- Deep Nuts N Flavors LLP (India)
- Shivam Cashew Industry (India)
- Modern Ingredients (India)
- ConnOils LLC (Wisconsin)
- Valley Harvest Nut Company (U.S.)
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Research Methodology
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
Customization Available
Data Bridge Market Research is a leader in advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customized to include price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), clinical trial results data, literature review, refurbished market and product base analysis. Market analysis of target competitors can be analyzed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Fact book) or can assist you in creating presentations from the data sets available in the report.
