Global Gluten-Free Products Market – Industry Trends and Forecast to 2031

Global Gluten-Free Products Market, By Source (Animal Source and Plant Source), Type (Bakery Products, Snacks & RTE Products, Pizzas & Pastas, Condiments & Dressings, Seasonings & Spreads, Desserts & Ice Creams, Rice, and Others), Distribution Channel (Convenience Stores, Specialty Stores, and Drugstores & Pharmacies) – Industry Trends and Forecast to 2031.

Gluten-Free Products Market Analysis and Size

The global market for gluten-free products has experienced significant growth in recent years, driven by the increasing prevalence of celiac disease and gluten sensitivities, as well as growing consumer awareness about the health benefits of gluten-free diets. Product launches featuring organic, non-GMO, and allergen-free ingredients are also contributing to market growth. Overall, the gluten-free products market is poised for continued expansion, driven by health-conscious consumers seeking alternatives to traditional wheat-based products.

Global gluten-free products market size was valued at USD 6.79 billion in 2023 and is projected to reach USD 11.19 billion by 2031, with a CAGR of 6.44% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Report Scope and Market Segmentation       

Market Definition

Gluten-free products are foods that do not contain gluten, a protein found in wheat, barley, rye, and related grains. These products are specifically manufactured and processed to eliminate gluten, making them suitable for individuals with gluten-related disorders, such as celiac disease, wheat allergy, or non-celiac gluten sensitivity. Gluten-free products are widely available and include a variety of food items, such as bread, pasta, cereals, snacks, and baked goods, providing options for those following a gluten-free diet.         

Gluten-Free Products Market Dynamics

Drivers

• Health Awareness of Gluten Free Food 

Increasing health consciousness among consumers is leading to a greater awareness of the potential health benefits of gluten-free products. Many individuals are seeking out gluten-free options as part of a broader effort to improve their overall health and well-being. This trend is particularly evident among individuals with gluten-related disorders, such as celiac disease, wheat allergy, and non-celiac gluten sensitivity, who must strictly adhere to a gluten-free diet to manage their condition. Additionally, some consumers perceive gluten-free products as healthier alternatives to traditional gluten-containing foods, further driving demand in the market.

• Increased Diagnoses of Celiac Disease

The rising prevalence and diagnosis rates of celiac disease and gluten sensitivities are significantly expanding the consumer base for gluten-free products. As awareness and understanding of these conditions grow, more individuals are being diagnosed and advised to adopt a gluten-free diet. This has led to an increase in demand for gluten-free products across various demographic groups, including children and adults. Moreover, advancements in diagnostic techniques have made it easier to identify individuals who may benefit from a gluten-free diet, further fueling the market growth.

Opportunities

• Changing Consumer Lifestyles 

There is a growing awareness of the potential health benefits associated with gluten-free products, leading many individuals to seek out these options as part of their overall wellness routine. Additionally, as consumers become more conscious of the impact of their food choices on their health, the environment, and ethical considerations, there is a greater emphasis on choosing foods that are perceived as healthier and more sustainable. The shift towards healthier lifestyles and dietary preferences is driving the adoption of gluten-free diets among consumers.

• Rising Demand in Food Service Industry 

The food service industry is experiencing increased demand for gluten-free options, driven by consumer preferences and regulatory requirements. Many restaurants and food service establishments are expanding their menus to include gluten-free choices to cater to the growing number of customers seeking gluten-free options. This trend is particularly prevalent in fast-casual and fine-dining establishments, where offering gluten-free options can enhance customer satisfaction and loyalty. In addition, as awareness of gluten-related disorders grows, there is a greater understanding among food service providers of the importance of offering safe and delicious gluten-free choices. This presents opportunities for product development and market penetration in the food service sector.

Restraints/Challenges

• High Cost of Gluten-Free Products

The production of gluten-free products often involves specialized ingredients and manufacturing processes, which can result in higher production costs. Additionally, the relatively niche market for gluten-free products may lead to economies of scale not being fully realized, further contributing to higher prices. This can limit the affordability of gluten-free products for some consumers, especially those with lower disposable incomes or who are price-sensitive. As a result, price remains a significant barrier to entry for many consumers looking to adopt a gluten-free diet.       

• Cross-Contamination Concerns    

Even small traces of gluten can trigger adverse reactions in individuals with gluten-related disorders, such as celiac disease. Ensuring that gluten-free products are truly free from gluten requires strict adherence to stringent manufacturing practices and thorough cleaning procedures to prevent cross-contact with gluten-containing ingredients or products. This can limit the availability of truly gluten-free products and pose a challenge for manufacturers looking to enter or expand in the gluten-free market.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• In February 2024, GOODLES, known for reinventing mac and cheese, invites everyone to celebrate the launch of its first gluten-free products: GLUTEN FREE VEGAN BE HEROES and GLUTEN FREE CHEDDY MAC. These offerings are nutrient-rich and delicious, delivering all the flavor without any gluten. Just like all GOODLES mac and cheese varieties, these new products are packed with protein, fiber, prebiotics, and 21 plant-based nutrients
• In January 2023, Warburton announced the expansion of our gluten-free bakery range with the introduction of our latest offering, the Gluten-Free Cinnamon & Raisin Fruity Buns. This four-pack of buns is crafted using a brioche base infused with cinnamon, mixed spices, and caramelized sugar, imparting a distinctive and delicious flavor. Free from gluten, wheat, and milk, these buns can be enjoyed both toasted and untoasted

Gluten-Free Products Market Scope

The global gluten-free products market is segmented on the basis of source, type, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Source

• Animal Source
• Plant Source

Distribution Channel

• Convenience Stores
• Specialty Stores
• Drugstores & Pharmacies

Type

• Bakery Products
• Snacks & RTE Products
• Pizzas & Pastas
• Condiments & Dressings
• Seasonings & Spreads
• Desserts & Ice Creams
• Rice
• Others

Gluten-Free Products Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by country, source, type, and distribution channel as referenced above.

The countries covered in the market are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, rest of Middle East and Africa, Brazil, Argentina, and rest of South America.

North America is expected to dominate the market due to the rising incidence of celiac disease and a substantial demand for gluten-free products in the region. The increasing prevalence of celiac disease, coupled with a growing awareness of gluten intolerance, is fueling the demand for gluten-free products.       

Europe is expected to show significant growth due to a notable increase in awareness of celiac disease and gluten intolerance. The region is witnessing a shift in consumer preferences towards healthier food options, including gluten-free products. This changing consumer behavior, along with a greater understanding of gluten-related disorders, is expected to propel the demand for gluten-free products in the region.

The country section of the report also provides individual market-impacting factors and changes in market regulation that affect the current and future trends of the market. Data points like downstream and upstream value chain analysis, technical trends, Porter's five forces analysis, and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of regional brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Gluten-Free Products Market Share Analysis

The market competitive landscape provides details of competitors. Details included are company overview, company financials, revenue generated, market potential, investment in R&D, new market initiatives, regional presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus on the market.

Some of the major market players operating in the market are:

• Amy's Kitchen, Inc (U.S.)
• Kelkin Ltd. (Ireland)
• Bob's Red Mill Natural Foods (U.S.)
• Seitz glutenfrei (Germany)
• Silly Yaks- For Real Taste (Australia)
• Warburtons (U.K.)
• Dun & Bradstreet, Inc. (U.S.)
• Big OZ (U.K.)
• Farmo S.P.A. (Italy)
• Enjoy Life Foods (U.S.)
• Dr. Schär AG / SPA (Italy)
• Raisio Plc (Finland)
• Ecotone (France)
• FREEDOM FOODS GROUP LIMITED (Australia)
• Quinoa Corporation (U.S.)
• Barilla G. e R., Fratelli S.p.A (Italy)
• Hero AG (Switzerland)
• Conagra Brands, Inc. (U.S.)
• Kellogg Co. (U.S.)
• The Kraft Heinz Company (U.S.)