Global Fruit Beer Market – Industry Trends and Forecast to 2030

Fruit Beer Market Analysis and Size

Nowadays, consumers across the globe choose fruit beer because it is rich in minerals, vitamins, folic acid, and fiber, and fruit beer is not only tasty but also nutritious for human health. Consumers progressively demand innovative and flavorful non-alcoholic beverages because they are willing to experiment with new flavors. Moreover, with growing consumer awareness, consumer trends are shifting towards non-alcoholic or low-alcohol beer. Hence, the fruit beer market suppliers are launching various flavors of non-alcoholic or low-alcohol beverages to meet the increasing demand for a fruit beer.

Data Bridge Market Research analyses that the fruit beer market is expected to reach USD 533.57 billion by 2030, which was USD 322.40 billion in 2022, registering a CAGR of 6.50% during the forecast period of 2023 to 2030. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.     

Fruit Beer Market Scope and Segmentation

Market Definition

Fruit beer is a non-alcoholic beverage made by blending and fermenting numerous malt-scented fruits, including strawberries, cherries, raspberries, and plums, with additional syrups, flavorings, extracts, and spices. It has a different aroma and contains essential potassium, antioxidants, vitamins, minerals, folic acids, and soluble dietary fibers, which are not harmful to the human body. When consumed in moderation, fruit beer helps eliminate the risk of heart disease, hydrate the body, and reduce depression, anxiety, and stress by providing a relaxing experience to the consumers.

Global Fruit Beer Market Dynamics

Drivers

• Increasing demand for peach fruit beer among consumers

The growing demand for peach fruit beer among consumers is expected to propel the growth of the fruit beer market. When peaches are combined with beer, they impart a tart flavor that is very popular, mainly in the summer. This fruity beer is recognized among consumers and traditional, creative brewers because it gives them a transient sense of summer. As a result of all these factors, boost the market growth during the forecast period.

• Growth and expansion of online trade

Global expansion of online trade enables retailers of fruit beer to provide their products by online retailing. Unlike conventional retail stores, online retailers provide quick distribution, extra promotions, payment choices, and augmented label exposure. Furthermore, online retailers now allow customers to easily select fruit beers from numerous brew series in one platform. Retailing fruit beer through online platforms also aids the retailers in avoiding the need for huge investment through physical stores required to sell it. As a result of all these factors, enhance the market growth.

Opportunities

• Increasing launches of a variety of flavors of non-alcoholic beverages

The fruit beer market suppliers are launching various flavors of non-alcoholic beverages to fulfill the increasing demand for non-alcoholic or low-alcohol beer. For instance, in 2021, Heineken and Anheuser-Busch InBev launched the non-alcoholic beer in India. It competes with beverage manufacturers such as Pepsi Coin and The Coca-Cola Company in stationary shops and restaurants. Hence, increasing launches of various flavors of non-alcoholic beverages will likely generate ample opportunities for market growth during the forecast period.

• The growing popularity of low-alcohol fruit beer among health-conscious consumers

The low-alcohol fruit beer or low alcohol by volume ratio (ABV) is boosting its popularity, mainly among health-conscious consumers. The consumption of low-alcohol fruit beer does not affect the liver and kidneys and does not contribute to intoxication. These health benefits of the low alcohol content fruit beer would increase the market demand. The fruit beer market vendors are broadening their product range by launching new low-alcohol fruit beer brands to focus on this increasing demand. This would be an important development that will influence market growth.

Restraints/ Challenges

• An increasing number of campaigns against the consumption of alcohol

The surge in the number of campaigns against the consumption of alcohol will likely act as a major market restrain for the fruit beer market. For instance, Drink Less, Be Your Best, a digital mass communications campaign, encourages the U.S. adults who drink excessively to drink less to increase their quality of relationships, life, and health.

• Side effects associated with the long term consumption of fruit beer

The increasing chnaces of health related issues by the long term consumption of fruit beer is expected to hamper the growth of the market. Long-term consumption of fruit beer can put the consumer at risk of diabetes, liver damage, and alcohol addiction. This may reduces the demand for the fruit beer in the global market.

This fruit beer market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the fruit beer market, contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Development

• In 2022, Sonnen Hill Brewing announced the launch of a limited-edition fruit beer which Blackberry and Raspberry prepare along with grain and Ontario fruit. This product was primarily fermented in stainless steel for over a year and a half, maintaining a proper balance of fruit, funk, and acidity.
• In 2020, Abita Brewing Company (Abita) revealed Spring Loaded. Spring Loaded is prepared with artesian spring water and all-natural ingredients. The base beer has been prepared with Louisiana sugar which ferments into alcohol, leaving only two grams of sugar. The result is refreshing, crisp spiked water with natural fruit flavors.
• In 2020, New Belgium Brewing announced to launch of the Mural Agua Fresca Cerveza Variety Pack. With this watermelon lime, the New Belgium Brewing also introduced two new flavors, Berry Guava, and Mango Orange, stylishly packaged in slim 12 oz cans.

Global Fruit Beer Market Scope

The fruit beer market is segmented on the basis of ty flavor, distribution channel, application, and industry vertical. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Flavour

• Cherries
• Blueberries
• Peaches
• Raspberries
• Plums
• Apples
• Strawberries
• Apricots
• Others

Distribution Channel

• On-Trade
• Pubs
• Bars
• Restaurants
• Others
• Cafes
• Institutions
• Off-Trade
• Supermarkets and Hypermarkets
• Specialty Stores

 Application

• Residential
• Commercial
• Others

 Industry Vertical

• Bars and Restaurants
• Food and Beverage
• Healthcare
• Others

Fruit Beer Market Regional Analysis/Insights

The fruit beer market is analyzed and market size insights and trends are provided by country, flavor, distribution channel, application, and industry vertical as referenced above.

The countries covered in the fruit beer market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

Europe dominates the fruit beer market owing to a large number of microbreweries in this region. Furthermore, increasing demand for alcohol-free beverages amongst the consumers of countries such as the U.K. and France will further boost the market growth in this region.

Asia-Pacific is expected to be the fastest developing region during the forecast period of 2023-2030, owing to the increasing popularity of beer in countries such as India, China, and Japan in this region. Moreover, rising consciousness among consumers concerning the harmful effects of alcohol on the human body will further boost the market growth in this region.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Fruit Beer Market Share Analysis

The fruit beer market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to fruit beer market.

Some of the major players operating in the fruit beer market are:

• Lindemans (Australia)
• LOST COAST BREWERY (U.S.)
• Magic Hat Brewing Company (U.S.)
• New Belgium Brewing Company, Inc. (U.S.)
• Brewery Ommegang (U.S.)
• All Saints Brewing Company (U.S.)
• Shipyard Brewing Company (U.S.)
• Unibroue (Canada)
• ABITA BREWING COMPANY (U.S.)
• Pyramid Brewing Co. (U.S.)
• HokkaidoBrewing (Japan)
• Rhinegeist Brewery (U.S.)
• The Boston Beer Company (U.S.)
• Jester King Craft Brewery (U.S.) 

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