Global Fresh Food Market – Industry Trends and Forecast to 2031

Fresh Food Market Analysis and Size

Fresh food markets continue to evolve, embracing technological advancements for efficiency and customer satisfaction. Digital platforms enable streamlined transactions and real-time inventory management. These advancements enhance accessibility and convenience, attracting more consumers. The benefits include reduced food waste, increased sales, and improved customer experiences, fostering a thriving ecosystem within the fresh food market.

For instance, the U.S. government agencies such as the USDA and FDA have implemented various federal regulations and guidelines addressing microbial food safety and agricultural management, ensuring the safety and quality of food products and promoting sustainable practices in the agricultural sector.

Data Bridge Market Research analyses that the global fresh food market size was valued at USD 3,373.50 billion in 2023, is projected to reach USD 4,871.40 billion by 2031, with a CAGR of 4.7% during the forecast period 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Report Scope and Market Segmentation       

Market Definition

Fresh food, nature's vibrant gift, brims with flavor and nutrients, celebrating seasonal abundance sans preservatives. From succulent fruits to crisp vegetables, each bite ignites the senses and nourishes the body, a symphony of freshness echoing vitality and goodness through wholesome, unprocessed ingredients.

Fresh Food Market Dynamics

Drivers

• Growing Demand for Quality and Fresh Food

Customers prioritize freshness and quality in fresh produce, seeking items that are ripe, in-season, and free from blemishes. They value products that promise optimal taste and nutritional value, avoiding any signs of decay. Meeting these standards ensures customer satisfaction and loyalty in the competitive fresh food market.

For instance, in March 2022, Fresh Del Monte initiated the "Bunch of Good" campaign to raise consumer awareness about the significance of high-quality fresh vegetables and fruits in fostering a sustainable future, emphasizing the company's commitment to promoting healthy and environmentally conscious food choices.

• Increasing Online Sales of Fresh Food

The surge in online sales of fresh and other foods is driving market growth. With busy lifestyles, consumers appreciate the convenience of purchasing nutritious items online. Online grocery platforms such as BigBasket and Grofers offer quick doorstep delivery, expanding access to fresh produce. This trend is reshaping the food and beverage retail sector nationally and internationally.

Opportunities

• Changing Dietary Preferences of Consumer

Rising concerns about health due to the increased prevalence of lifestyle diseases such as obesity and diabetes are driving consumers to prioritize fresh food choices. This heightened health consciousness is expected to boost demand for fresh food products, fueling growth in the fresh food market during the forecast period.

For instance, in January 2023, Dole plc divested its Fresh Vegetables Division to Fresh Express Incorporated, aiming to enhance innovation, efficiency, and food safety. This strategic move aligns with Dole's commitment to improving future offerings and services.

• Rising Adoption of Chopped and Organic Fruits and Vegetables

The increasing preference for chopped and organic fruits and vegetables drives market growth, fueled by consumers trust in reputed companies. With a rising willingness to spend on organic produce, particularly in Asia due to its vast population, opportunities abound. Quality concerns underscore the importance of reliable offerings, shaping consumer choices in the fresh food market.

Restraints/Challenges

• Harmful Effects of Over-Fertilization

Over-fertilization in fresh food production poses significant challenges, with chemicals used for preservation potentially contaminating produce. Substances endanger human health and harm plant vitality, posing dual threats to both environments. Such risks impede market growth by undermining consumer confidence in product safety and quality, necessitating stringent measures to mitigate harmful effects on health and agriculture.    

• Seasonal Labor Availability

Securing reliable seasonal labor for planting, harvesting, and processing fresh produce poses challenges, particularly in regions with labor shortages or immigration restrictions. Dependence on seasonal workers requires proactive recruitment and management strategies. Shortages can disrupt operations, impacting productivity and harvest quality. Addressing these challenges necessitates innovative solutions and potentially reevaluating immigration policies for agricultural labor.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In July 2022, Wayne Farms and Sanderson Farms merged, forming Wayne-Sanderson Farms, consolidating their presence in the poultry industry
• In March 2021, iD Fresh Food launched its inaugural online store, offering its iD Instant Filter Coffee Liquid as part of its strategic shift towards direct consumer engagement and adaptation to evolving e-commerce trends
• In June 2021, iD Fresh Food, headquartered in Bengaluru, announced plans to bolster its workforce by recruiting 500 individuals across various sectors to support its operations in India and the Gulf Cooperation Council (GCC) region. Despite pandemic-related challenges, the company's recruitment efforts have remained robust, underscoring its resilience and sustained performance

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Fresh Food Market Scope

The market is segmented on the basis of product type and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Bread and Bakery
• Dairy
• Fish and Seafood
• Fruits and Vegetables
• Meat and Poultry

 Distribution Channel

• Open Market
• Supermarkets/Hypermarket
• Departmental Store
• Online
• Others

Fresh Food Market Regional Analysis/Insights

The market is analysed and market size insights and trends are provided by country, product type, and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, U.A.E., Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa.

North America is expected to dominate the fresh food market in revenue and market share, driven by rising awareness of healthy lifestyles. In addition, increasing disposable income levels are set to fuel demand for convenient food products in the region, reflecting a significant shift in consumer preferences towards healthier and more convenient food choices.

Asia-Pacific is expected to be the fastest-developing region in the market due to changing consumer eating habits and rapid urbanization, notably in India and China. Rising middle-class populations will drive increased spending on household groceries, further fueling industry growth in this dynamic and evolving region.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Fresh Food Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Some of the major players operating in the market are:

• Del Monte (U.S.)
• Dole plc (U.S.)
• Greenyard (Belgium)
• NatureSweet Tomatoes (U.S.)
• Cargill, Incorporated (U.S.)
• Hain Celestial (U.S.)
• Dole Food Company, Inc (U.S.)
• Dairy Farmers of America, Inc. (U.S.)
• General Mills Inc. (U.S.)
• Danone (France)
• United Natural Foods, Inc. (U.S.)
• GCMMF (India)
• Organic Valley (U.S.)
• Conagra Brands, Inc. (U.S.)
• Eden Foods (U.S.)
• SunOpta (Canada)
• Pacific Fresh Produce, Inc. (U.S.)
• Taylor Farms (U.S.)

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