Global Fortified Breakfast Cereals Market – Industry Trends and Forecast to 2031

Fortified Breakfast Cereals Market Analysis and Size

The fortified breakfast cereals market lies in their demand for convenient and nutritious breakfast options. This suggests a growing demand for healthier alternatives, reflected in the popularity of low-calorie options. With consumers increasingly conscious of calorie intake, manufacturers focus on offering low calories cereals with lower counts. For instance, "Special K" by Kellogg's, offers variants with reduced calorie counts while still providing essential nutrients through fortification.

Global fortified breakfast cereals market size was valued at USD 15.93 billion in 2023 and is projected to reach a value of USD 37.26 billion by 2031, with a CAGR of 11.2 % during the forecast period of 2024 to 2031. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, patent analysis, and consumer behavior.  

Fortified Breakfast Cereals Market Scope and Segmentation  

Market Definition

Fortified breakfast cereals are breakfast foods such as flakes or puffs made from grains. They are "fortified" with extra nutrients, such as vitamins and minerals, to make them healthier. This means they have added nutrients that may be missing in a regular diet, such as vitamin B12 in oatmeal. 

Fortified Breakfast Cereals Market Dynamics

Drivers

• Growing Consumer Preference for Convenient Breakfast Options

The demand for convenient breakfast options continues to rise as consumers increasingly prioritize productivity in their daily routines. Ready to eat cereals exemplify this trend by providing quick, hassle-free morning meals packed with essential nutrients. In an era where busy lifestyles are omnipresent, consumers seek solutions that balance nutrition and convenience. Ready to eat cereals perfectly align with this need, offering a simple yet nourishing breakfast choice that seamlessly integrates into fast-paced lifestyles. Their popularity in the fortified breakfast cereals reflects a growing demand for products that prioritize both convenience and health without compromising on taste or quality. Thus, it is driving market growth.

• Increased Focus on Nutritional Fortification

The fortified breakfast cereals are witnessing a surge due to heightened attention on nutritional fortification. As consumers become more health-conscious, they seek breakfast options that not only provide easily on the table but also deliver essential nutrients. Responding to this demand, manufacturers are intensifying efforts to fortify their products with vital vitamins and minerals, thereby enhancing their healthy demand. Products such as 100% whole wheat cereal characterize this trend by offering a wholesome breakfast choice abundant in fiber and nutrients.

For instance,

• General Mills offers "Cheerios Whole Grain Oats," a fortified cereal packed with fiber and essential nutrients. It provides a wholesome breakfast option, supporting overall health and well-being

This aligns perfectly with consumers' preference for healthier options, driving the market's growth towards fortified, nutritionally-rich breakfast cereals.

Opportunities

• Innovations in Flavor and Type Attract Diverse Consumer Base

Manufacturers are continuously introducing an array of flavors and cereal types to cater to varying tastes and preferences. Cereals with nuts, such as almond or hazelnut-infused varieties, are gaining attraction due to their unique taste and added benefits. These innovations not only seem to existing cereal consumers but also attract and motivate new ones, expanding the market's reach and growth potential.

For instance,

• Post Consumer Brands introduced ‘Honey Bunches of Oats with Almonds’ offering a unique blend of flakes, clusters, and almonds. This innovative cereal appeals to consumers seeking both taste and nutritional benefits, expanding the market's appeal and attracting new customers

They provide consumers with exciting options, enhancing their eating experience and fostering brand loyalty amidst a competitive landscape, which is creating opportunities for market growth.

• Collaboration with Nutritionists and Health Experts Enhances Credibility

Collaboration with nutritionists and health experts significantly enhances the credibility of fortified breakfast cereals. Through working alongside professionals in the field, manufacturers can ensure that their products meet rigorous nutritional standards and guidelines. This partnership lends authenticity and trustworthiness to the brand, reassuring consumers about the health benefits of consuming fortified cereals. Nutritionists and health experts provide valuable insights into ingredient selection, formulation, and health claims, guiding manufacturers in creating products that truly support overall well-being. Such collaborations not only bolster the credibility of fortified cereals but also foster consumer confidence and loyalty to the brand.

Restraints/Challenges

• Preference for Traditional Breakfast Options

Many consumers still adhere to traditional breakfast choices ingrained in cultural norms and personal habits. This includes options such as eggs, toast, and fruit, which are perceived as wholesome and satisfying. Despite the convenience and nutritional benefits offered by fortified cereals, the deeply rooted preference for familiar breakfast staples hinders widespread adoption. Manufacturers face the challenge of overcoming entrenched consumer behaviors and beliefs to effectively capture market share, particularly among demographics with strong ties to traditional breakfast customs. Thus, the preference for traditional breakfast options poses a significant restraint in market growth.

• Regulatory Guidelines on Health Clainms

Governments and regulatory bodies impose stringent guidelines on the types of health claims that can be made on food packaging, especially regarding nutritional benefits. This can limit manufacturers' ability to communicate the potential health advantages of fortified cereals to consumers, affecting their marketing strategies and consumer perception. Navigating these regulations becomes challenging, particularly when trying to differentiate products and highlight their nutritional value. As a result, manufacturers may face obstacles in effectively conveying the health benefits of their fortified cereal offerings to potential customers. Thus, regulatory restrictions on health claims serve as a significant restraint in market growth.

This fortified breakfast cereals market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the fortified breakfast cereals market contact Data Bridge Market Research for an Analyst Brief, our team will help you make an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• InJune 2023, Love Child Organics, a manufacturer of organic baby food, was acquired by Nature’s Path Organic Foods. This Purchase demonstrates Nature’s Path Organic FOdds’ dedication to enhancing consumer and family access to organic food and strategically puts the business in the booming infant food industry, which is estimated to be worth USD 499 Million in Canada and USD 8.5 billion in the U.S. This acquisition of boosts market growth by expanding consumer access to organic baby food and capitalizes on the booming infant food industry, driving market growth and fostering brand recognition in fortified breakfast cereals
• In April 2023, Kellogg’s Eggo introduces three brand- new falovrs. These brand-new products, which will be available starting in April are based on consumer favorites, such as the Eggo Vanilla bean Grab& Go Waffles, Eggo Chocolatey Chip Banana Waffles, and Eggo Berry Blast Mini Toast Waffles. These innovative flavors based on consumer favorites capitalize on evolving taste preferences, driving product diversity, consumer engagement, and ultimately, market growth in the fortified breakfast cereals segment

Fortified Breakfast Cereals Market Scope

The fortified breakfast cereals market market is segmented into three notable segments based on cereal type, nutrients type, and distribution channel.The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Cereal Type

• Wheat
• Rice
• Barley
• Oat
• Corn
• Others

 Nutrients Type

• Minerals
• Vitamins

Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Stores
• Others

Fortified Breakfast Cereals Market Regional Analysis/Insights

The fortified breakfast cereals market is analyzed and market size insights and trends are provided by cereal type, nutrients type, and distribution channel as referenced above.

The countries covered in the fortified breakfast cereals market report are U.S., Canada, Mexic, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, and Rest of the Middle East and Africa.

North America dominates the fortified breakfast cereals market in terms of revenue and market share owing to the increase in consumption of fortified breakfast cereals in this region.

Asia-Pacific is expected to be the fastest developing region owing to the inclination towards healthier products and change in breakfast fortified cereals consumption pattern in this region.

 The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Fortified Breakfast Cereals Market Share Analysis

The fortified breakfast cereals market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus related to the fortified breakfast cereals market.

Some of the major players operating in the fortified breakfast cereals market are:

• General Mills Inc. (U.S.)
• Kellogg's Co. (U.S.)
• Nestlé SA (Switzerland)
• Bob’s Red Mill Natural Foods (U.S.)
• Nature's Path Foods (Canada)
• Hometown Food Company (U.S.)
• purelyelizabeth (U.S.)
• The Quaker Oats Company, (U.S.)
• BARBARA’S (U.S.)
• Northen Quinoa Production Corporation (Canada)
• Gluten-Free Prairie (U.S.)
• Avena Foods, Limited, (Canada)
• Conagra Brands, Inc. (U.S.)
• The Kraft Heinz Company (U.S.)
• The Hain Celestial Group. . (U.S.)

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