Global Eye Makeup Market
Market Size in USD Billion
CAGR :
% 
 Forecast Period |
2024 –2031 |
 Market Size (Base Year) |
USD 17.46 Billion |
 Market Size (Forecast Year) |
USD 27.41 Billion |
 CAGR |
% |
| Major Markets Players |
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Global Eye Makeup Market Segmentation, By Product Type (Mascara, Eye Shadow, Eye Liner, Eye Pencil, Eye Brow, Others), Source (Chemical, Natural, Organic, Halal, Other), Sales Channel (Supermarket, Hypermarket, Pharmacies, Health and Beauty Retail Stores, E-Commerce, Other), Pricing (Economic, Premium) – Industry Trends and Forecast to 2031.
Eye Makeup Market Analysis
The market has been fueled by rising per capita incomes and an increased emphasis on physical appearances among consumers in recent years. Furthermore, in response to the growing popularity of cosmetics among men and the growing influence of social media, several industry manufacturers are offering eye makeup products, such as brow gel, exclusively for men to broaden their consumer base. As a result, the market is projected to witness huge growth over the forecast period.
Eye Makeup Market Size
Global eye makeup market size was valued at USD 17.46 billion in 2023 and is projected to reach USD 27.41 billion by 2031, with a CAGR of 5.80% during the forecast period of 2024 to 2031.
Report Scope and Market Segmentation
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Attributes |
Eye Makeup Key Market Insights |
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Segmentation |
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Countries Covered |
U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E, Saudi Arabia, Egypt, South Africa, Israel, Rest of Middle East and Africa |
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Key Market Players |
L'Oréal S.A. (France), ELCA Cosmetics Private Limited (U.S.), RMS Beauty (U.S.), Anastasia Beverly Hills (U.S.), Benefit Cosmetics LLC (U.S.), Morphe Brushes (U.S.), Revolution Beauty (U.K.), Unilever (U.K.), Faces (U.S.), Christian Dior SE (France), MAKE UP FOR EVER (France), Ilia Beauty (U.S.), Huda Beauty (UAE), Coty Inc., (U.S.), Revlon (U.S.), Oriflame Cosmetics AG (Switzerland), CRYSTAL BEAUTY (U.S.) and Colorbar Cosmetics Pvt. Ltd. (India) |
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Market Opportunities |
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Eye Makeup Market Definition
Eye makeup is termed a product that amplifies the beauty and appeal of the individuals using it. They are applied around the eyes for upgradation of aesthetic appeal and appearance of the user and their eyes. These include a number of products such as eye shadow, mascara, eye liner, eye pencil, eye brow, and various other products.
Eye Makeup Market Dynamics
This section deals with understanding the market drivers, advantages, opportunities, restraints and challenges. All of this is discussed in detail as below:
Drivers
- High Indulgence in Eye makeup
The population of many worldwide locations is increasing, and the millennial generation is constantly eager to do new and difficult activities. One of them is eye makeup. The eye makeup basically provides tremendous incentives in the form of power, guaranteed returns, and bonuses as a source of enjoyment and pass the time, which is projected to create outstanding demand for the eye makeup services during the forecasted period.
- Increased Awareness through Social Media Influencers
The market is being driven by an increase in the number of active social media users on most social media platforms, including Instagram, Facebook, YouTube, and Twitter. Consumers' increased time spent on their phones has increased their exposure to beauty content on social media, which has sustained demand in certain beauty and personal care categories, such as facial skincare products, which primarily include eye makeup. The influence of social media on consumers is significant, with more than a third of online shoppers in the United Kingdom purchasing products after seeing them advertised on social media in the previous few months. Furthermore, the trend of social media influencers showcasing their beauty routines has grown in recent years, which further boosts the demand for the eye makeup market.
Furthermore, the rising focus on appearance, the growing trend of advertisements on social media, and the growing working women population will further propel the growth rate of eye makeup market. Additionally, the increasing per capita income in developing economies will also drive market value growth over the forecast period. Furthermore, the increasing awareness about trendy and stylish eye makeup products among female population also boosts the overall market’s growth.
Opportunities
- Innovative Products and Adoption of Long-lasting Products
Furthermore, introducing new and innovative eye products suitable for modern lifestyle further extend profitable opportunities to the market players in the forecast period of 2024 to 2031. Additionally, the increasing adoption of long lasting eye makeup products such as eye shadow, eye liner, mascara, and eye pencil among women’s for attractive physical appearance will further expand the future growth of the eye makeup market.
Restraints/Challenges
- Availability of Counterfeit Products
However, presence of counterfeit eye makeup products in the market will create hindrances for the growth of the eye makeup market.
- Stringent Regulations Associated with Eye makeup
The stringent government regulations about cosmetics ingredients across the globe will prove to be a demerit for the eye makeup market. Therefore, this factor is anticipated to challenge the eye makeup market growth rate.
This eye makeup market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the eye makeup market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
COVID-19 Impact on Eye Makeup Market
The recent outbreak of coronavirus had a huge impact on the eye makeup market. The outbreak of COVID-19 has had a significant impact on the eye makeup market. The market was largely hampered by the huge disruption in supply chain as well as the suspension of production and other operations.
However, the market witnessed moderate growth during the due to various online shopping platforms. The online sales aided the overall market growth. Additionally, people's preferences for natural and eco-friendly cosmetics have shifted as health awareness has increased, which is propelling the global eye makeup market forward. Moreover, the period following COVID-19 will provide interesting chances for mobile eye makeup due to rapidly increasing awareness through social media platforms.
Eye Makeup Market Scope
The eye makeup market is segmented on the basis of type, end user and channel type. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Product Type
- Mascara
- Eye Shadow
- Eye Liner
- Eye Pencil
- Eye Brow
- Others
Source
- Chemical
- Natural
- Organic
- Halal
- Other
Sales Channel
- Supermarket
- Hypermarket
- Pharmacies
- Health and Beauty Retail Stores
- E-Commerce
- Other
Pricing
- Economic
- Premium
Eye Makeup Market Regional Analysis
The eye makeup market is analyzed and market size insights and trends are provided by country, type, end user and channel type as referenced above.
The countries covered in the eye makeup market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
North America dominates the market in terms of market share and market revenue and will continue to flourish its dominance during the forecast period of 2024-2031. The market growth over this region is attributed to the surge in demand for various luxury eye makeup products such as mascara, eye liner, eye shadow, and other products within the region.
On the other hand, Asia-Pacific is estimated to show lucrative growth over the forecast period of 2024-2031, due to the increasing awareness about trendy and stylish eye makeup products among the female population in the region.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Eye Makeup Market Share
The eye makeup market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to eye makeup market.
Eye Makeup Market Leaders Operating in the Market Are:
- L'Oréal S.A. (France)
- ELCA Cosmetics Private Limited (U.S.)
- RMS Beauty (U.S.)
- Anastasia Beverly Hills (U.S.)
- Benefit Cosmetics LLC (U.S.)
- Morphe Brushes (U.S.)
- Revolution Beauty (U.K.)
- Unilever (U.K.)
- Faces (U.S.)
- Christian Dior SE (France)
- MAKE UP FOR EVER (France)
- Ilia Beauty (U.S.)
- Huda Beauty (UAE)
- Coty Inc., (U.S.)
- Revlon (U.S.)
- Oriflame Cosmetics AG (Switzerland)
- CRYSTAL BEAUTY (U.S.)
- Colorbar Cosmetics Pvt. Ltd. (India)
Latest Developments in Eye Makeup Market
- In May 2020, Shiseido Company Limited began selling Shiseido products in Sri Lanka through its distributor Luxasia Partners Pte. Ltd. Shiseido will now be available in 88 countries and regions worldwide, including Japan.
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Research Methodology
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
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