Global Electric Blankets Market – Industry Trends and Forecast to 2031

Electric Blankets Market Analysis and Size

The global electric blankets market is experiencing steady growth, driven by several factors. One of the key drivers is the increasing demand for energy-efficient and cost-effective heating solutions. Electric blankets allow users to heat their beds or living spaces without the need to turn on central heating systems, leading to potential energy savings. In addition, the rising consumer awareness regarding the benefits of electric blankets, such as improved sleep quality and comfort, is fueling market growth.

Global electric blankets market size was valued at USD 1.10 billion in 2023 and is projected to reach USD 1.99 billion by 2031, with a CAGR of 7.70% during the forecast period of 2024 to 2031. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.

Report Scope and Market Segmentation

Market Definition

Electric blankets are bedding accessories with insulated wires woven into the fabric. These wires connect to an electrical power source, enabling the blanket to produce heat when activated. Users can customize the temperature settings for warmth in cold conditions. Safety features like automatic shut-off and temperature controls are incorporated into electric blankets to avoid overheating and ensure user safety and comfort.

Electric Blankets Market Dynamics

Drivers

• Demand for Customizable Temperature Settings       

The demand for customizable temperature settings in electric blankets is fueled by consumers seeking personalized comfort and control over their sleep environment. This feature enables users to tailor the warmth to their preferences, accommodating varying needs throughout the night or in changing weather. Customizable settings enhance the user experience by offering flexibility and ensuring optimal comfort, appealing to individuals with different heat sensitivities or sharing a bed with different temperature preferences. Consequently, electric blankets offering this feature are in high demand and widely accepted in the market for their ability to meet diverse consumer needs.

• Urbanization and Smaller Living Spaces      

Urbanization and the trend toward smaller living spaces also contribute to the demand for electric blankets. As urban areas become more densely populated and living spaces shrink, traditional heating solutions like large heaters become less practical. Electric blankets offer a compact and efficient heating alternative, allowing individuals to stay warm without occupying significant floor space. Moreover, their ability to provide targeted warmth enables users to heat specific areas without needing to warm an entire room, making them well-suited for apartments, studios, and other small living spaces where centralized heating may be inadequate or costly, driving the market growth.

Opportunities

• Safety Features for Consumer Reassurance      

Safety features provide consumers with confidence and peace of mind, these features encompass automatic shut-off mechanisms to prevent overheating, insulated wiring for reduced risk of electrical shocks, and certifications ensuring compliance with safety standards. Manufacturers prioritize safety to build trust in their products, alleviating concerns regarding potential hazards associated with electric blankets. Consumer trust in the safety of these products fosters adoption, propelling market expansion. Furthermore, as safety regulations become more stringent, manufacturers invest in enhancing safety features to meet compliance requirements and maintain consumer trust, creating new opportunities for the market.

• Expansion of Online Retail Channels

Online platforms offer a vast array of electric blanket products, enabling shoppers to easily compare features, prices, and reviews. This accessibility extends the reach of electric blanket manufacturers to a global audience, enabling them to explore new markets and demographics. Additionally, online retail channels frequently offer exclusive deals, discounts, and promotions, attracting budget-conscious consumers. The convenience of online shopping, coupled with doorstep delivery, enhances the overall shopping experience, contributing to the growth of the electric blanket market through increased sales and market penetration.

Rrestraints/Challenges

• High Initial Cost for Premium Products    

While premium blankets offer long-term benefits such as durability and improved performance, some consumers may find the upfront investment prohibitive compared to conventional bedding options or lower-priced electric blankets. Despite offering advanced features like superior materials, customizable settings, and enhanced safety measures, their higher price point may discourage price-sensitive consumers. Consequently, some consumers may choose more affordable alternatives, limiting the market potential for premium electric blankets and affecting their market growth. 

• Dependency on Electricity Supply

Unlike traditional blankets, electric blankets require a constant power source to function effectively. This reliance limits their usability in areas with unreliable or intermittent electricity supply, as well as during power outages or emergencies. Moreover, the need for electricity restricts the portability of electric blankets, making them less suitable for outdoor activities or travel. Therefore, consumers in regions prone to power disruptions or those seeking versatile heating solutions may opt for non-electric alternatives, reducing the market potential and adoption of electric blankets in such areas or situations.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In September 2023, Zonli introduced the Z-Walk Pro 12V Battery Operated Heated Blanket as their premium heating solution. This blanket stands out with its upgraded 6X Heat Targeting Tech, a result of Zonli's dedicated research and development efforts. Consumers can enjoy up to 8 hours of continuous heating and fast 2-hour charging, making it convenient for those on the move. The blanket features two large 12*12 inch heat zones powered by a robust 20000mAh battery

Electric Blankets Market Scope

The market is segmented into six notable segments which are based on type, end user, price range, size, material, and sales channel. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Over Blankets
• Under Blankets
• Electric Pads

End User

• Hotel
• Hospital
• Household

Price Range

• Economy
• Mid-range
• Premium

Size

• Single Size
• Full/Queen Size
• King Size

Material

• Wool
• Cotton
• Polyester
• Acrylic
• Other Materials

Sales Channel

• Direct
• Indirect

Electric Blankets Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by country, type, end user, price range, size, material, and sales channel as referenced above.

The countries covered in the market report are U.S., Canada, and Mexico in North America, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa, Brazil, Argentina, and Rest of South  America.

Europe is expected to dominate the due to its strong economy, high disposable incomes, and consumer demand for luxury items. The region also benefits from advanced gemstone cutting and jewelry manufacturing capabilities, enhancing its competitive position in the market.

Asia-Pacific is expected to experience rapid growth in the market due to rising disposable incomes, urbanization, and consumer interest in luxury goods. Additionally, the region's abundant gemstone deposits and thriving jewelry manufacturing industry are contributing to market expansion.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Electric Blankets Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.

Some of the major players operating in the market are:

• American Blanket Company (U.S.)
• Pendleton Woolen Mills (U.S.)
• Amritsar Swadeshi Textile Corporation Pvt. Ltd. (India)
• Hudson's Bay Company (Canada)
• Boll & Branch (U.S.)
• URBANARA GmbH (Germany)
• Shanghai Easun Group (China)
• Medline Industries, Inc. (U.S.)
• Chellco Industries Limited (Nigeria)
• Biddeford Blankets, LLC (U.S.)
• Youngman Woollen Mills Private Limited (India)
• Morphy Richards (England)
• Silentnight Group Limited (U.K.)
• Barker Textiles UAB (Lithuania)
• Kanata Blanket Co. (Canada)
• Faribault Woolen Mill. (U.S.)

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