Global Education and Learning Analytics Market – Industry Trends and Forecast to 2030

Education and Learning Analytics Market Analysis and Size

Education and learning analytics are a measurement, collection, analysis, and reporting regarding learners and their contexts to optimize learning and understand the environment in which it occurs. This technique helps the teacher to progress their student’s knowledge and skills and also provides helpful help for both students and educators. growing need for data-driven decisions to improve education quality is also flourishing the growth of the education and learning analytics market. Furthermore, the growing use of e-learning and mobile learning is also an active growth driver towards the growth of the education and learning analytics market. Moreover, the growing awareness regarding the potential of learning analytics in enhancing or changing a learning system in response to student performance is creating a huge demand for education and learning analytics as well as lifting the growth of the education and learning analytics market.

The global education and learning analytics market were valued at USD 44.71 billion in 2022 and is expected to reach USD 94.10 billion by 2030, registering a CAGR of 22.8% during the forecast period of 2023-2030. “Predictive analysis” of analytics type is dominating the education and learning analytics market due to its ability to forecast future outcomes and provide insights for informed decision-making. addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behavior.

Education and Learning Analytics Market Scope and Segmentation

Market Definition

The global education and learning analytics market is the market for tools, technologies, and solutions that enable educational institutions to gather, analyze, and utilize data to improve learning experience and outcomes. Education and learning analytics involve collecting, measuring, analyzing, and reporting data related to various aspects of the education process, including student performance, engagement, attendance, and behavior.

The market encompasses many products and services, including learning management systems (LMS), learning analytics platforms, data visualization tools, predictive analytics software, and other educational technology solutions. These tools leverage advanced data analytics techniques, such as machine learning, artificial intelligence, and data mining, to identify patterns, trends, and insights from educational data.

Global Education and Learning Analytics Market Dynamics

Drivers

• Increasing Emphasis on Personalized Learning

With the recognition that each student has unique learning needs, there is a growing emphasis on personalized learning approaches. Education and learning analytics provide valuable insights into student behavior, learning patterns, and performance, enabling educators to tailor instruction to individual students. The ability to analyse and interpret data on student preferences, strengths, and weaknesses helps create personalized learning pathways, recommend appropriate resources, and adapt instructional strategies. The demand for personalized learning is driving the adoption of education and learning analytics solutions, fueling the market's growth.

• Growing Need for Data-Driven Decision-Making

Educational institutions increasingly recognize the importance of data-driven decision-making to improve outcomes and operational efficiency. Education and learning analytics enable administrators and educators to access and analyze comprehensive data sets on student performance, engagement, and progress. This data-driven approach supports evidence-based decision-making, such as identifying effective teaching methods, developing targeted interventions for struggling students, allocating resources efficiently, and evaluating program effectiveness. As the demand for data-driven decision-making in education grows, the education and learning analytics market is expanding to meet this need.

Opportunity

• Adoption of Advanced Analytics Technologies

As technology continues to advance, the education and learning analytics market can leverage emerging technologies such as artificial intelligence (AI), machine learning (ML), natural language processing (NLP), and predictive analytics. These advanced analytics technologies can enable more sophisticated data analysis, provide deeper insights into student behavior and learning patterns, and offer predictive modeling to identify potential learning challenges or opportunities. Adopting such technologies presents an opportunity for companies to develop innovative solutions that enhance the effectiveness of education and learning analytics.       

Restraint/Challenge

• Data Privacy and Security Concerns

Collecting and analyzing sensitive student data raise significant privacy and security concerns. Educational institutions must ensure that student data is protected and comply with relevant data protection regulations, such as the General Data Protection Regulation (GDPR) in the European Union. The potential risks associated with data breaches, unauthorized access, or misuse of student data can hinder the adoption of education and learning analytics solutions. Institutions need robust data privacy and security measures to address these concerns and establish trust among students, parents, and other stakeholders. Striking the right balance between utilizing data for analytics and safeguarding privacy poses a challenge for the education and learning analytics market.

This global education and learning analytics market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the education and learning analytics market contact Data Bridge Market Research for an Analyst Brief, our team will help you make an informed market decision to achieve market growth.

Recent Development

• In March 2023, SAP SE, a global leader in enterprise software, announced the release of their enhanced education and learning analytics solution aimed at empowering educational institutions to improve student success. The new solution leverages advanced data analytics and artificial intelligence capabilities to provide actionable insights into student performance, engagement, and learning outcomes
• In June 2022, Tableau Software, a leading data visualization and analytics platform, has unveiled a series of new features specifically designed to enhance education and learning analytics. The latest updates aim to empower educational institutions with intuitive data visualization tools and advanced analytics capabilities, enabling educators to gain deeper insights into student performance and drive positive learning outcomes.

Global Education and Learning Analytics Market Scope

The global education and learning analytics market is segmented on the basis of component, analytics types, deployment model, application and end user. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and insights to help them make strategic decisions for identifying core market applications.

Type

• Predictive Analytics
• Prescriptive Analytics
• Descriptive Analytics

Deployment Model

• On-Premises
• Cloud

Application

• People Acquisition and Retention
• Curriculum Development and Intervention
• Performance Management
• Budget and Finance Management
• Operations Management
• Others

End-Users

• Academic
• Enterprises

Global Education and Learning Analytics Market Regional Analysis/Insights

The global  education and learning analytics market is analyzed, and market size, and volume information is provided by country, component, analytics types, deployment model, application and end user, as referenced above.

The countries covered in the global education and learning analytics market report are U.S., Canada and Mexico in North America, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC)  in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America is expected to dominate the education and learning analytics market due to the high adoption of the latest technologies and an increasing number of international students for studying in the region.

 Asia-Pacific is expected to expand at a significant growth rate over the forecast period of 2023 to 2030 owing to the enterprise sector, explicitly the IT & telecommunication and e-commerce industries in emerging countries such as India, China, and Japan is anticipated to be a key adopter of a wide range of education and learning analytics solutions within this region..

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Semiconductor Infrastructure growth Installed base and New Technology Penetration

The global education and learning analytics market also provide you with a detailed market analysis for every country’s growth in healthcare expenditure for capital equipment, installed base of different kinds of products for global education and learning analytics market, the impact of technology using life line curves, and changes in education regulatory scenarios and their impact on the education and learning analytics market. The data is available for the historic period 2015-2020.

Competitive Landscape and Global Education and Learning Analytics Market Share Analysis

The global education and learning analytics market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Europe presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus related to global education and learning analytics market.

Some of the major players operating in the global education and learning analytics market are:

• SAP SE (Germany)
• Tableau Software, LLC (U.S.)
• Microsoft (U.S.)
• IBM Corporation (U.S.)
• Alteryx, Inc. (U.S.)
• QlikTech International AB (Sweden)
• SkyPrep Inc (Canada)
• ibi (formerly Information Builders, Inc.) (U.S.)
• Watershed Systems, Inc. (U.S.)
• Oracle (U.S.)
• SAS Institute Inc. (U.S.)
• TIBCO Software Inc. (U.S.)
• Schoology (U.S.)
• G-Cube (India)
• Latitude CG, LLC (U.S.)
• Mindflash (U.S.)
• Alation, Inc. (U.S.)
• MicroStrategy Incorporated (U.S.)
• iSpring Solutions Inc. (U.S.)
• InetSoft Technology Corp (U.S.)
• D2L Corporation (Canada)

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