Global Digital Printing for Packaging Market – Industry Trends and Forecast to 2031

Digital Printing for Packaging Market Analysis and Size

Digital printing for the packaging market has led to significant advancement, offering benefits such as unparalleled customization, quicker turnaround times, and cost-effectiveness. This technology enables brands to enhance their packaging designs with intricate details, vibrant colors, and variable data printing, thereby improving brand visibility and consumer engagement. Its adaptability and effectiveness have transformed the digital printing industry, adeptly meeting the ever-changing needs of consumers. This innovation has revolutionized the industry by providing versatile solutions that efficiently cater to evolving demands and preferences.

The global digital printing for packaging market size was valued at USD 31.66 billion in 2023, is projected to reach USD 64.25 billion by 2031, with a CAGR of 9.25% during the forecast period 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.         

Report Scope and Market Segmentation       

Market Definition

Digital printing for packaging is a modern printing method that utilizes digital technology to transfer designs onto packaging materials directly. It offers flexibility, quick turnaround times, and cost-effectiveness for short to medium print runs. With its ability to produce high-quality images and customized designs, digital printing revolutionizes packaging production, allowing for personalized and eye-catching packaging solutions.

Digital Printing for Packaging Market Dynamics

Drivers

• Integration with Digital Workflows

Digital printing integrates smoothly with digital design and workflow systems, optimizing the production journey from conception to print. This collaborative synergy fosters efficiency and automation by enabling seamless efforts among designers, marketers, and manufacturers. It streamlines processes, encourages shared insights, and facilitates coordinated actions, resulting in enhanced productivity and innovation across the board. For instance, cloud-based platforms such as Adobe Creative Cloud facilitate real-time collaboration on packaging designs, seamlessly transitioning them into the printing phase, thus expediting time-to-market while minimizing production expenses.

• Increasing Demand for Customization and Personalization

Digital printing revolutionizes packaging by offering easy customization, meeting the rising demand for unique products. Brands leverage this to engage consumers personally, fostering stronger brand loyalty and boosting sales. For instance, a cosmetics company can personalize packaging with customer names or preferences, creating a memorable experience that resonates with buyers and sets the brand apart in a competitive market.

Opportunities

• Rising On-Demand Printing

Digital printing enables production on demand, reducing the need for extensive inventories and minimizing the risk of obsolete stock. Through printing items as needed, businesses can better manage their resources and respond more efficiently to changing demands. This lean inventory approach enables brands to optimize supply chains, minimize storage expenses, and swiftly adapt to demand fluctuations. For instance, a cosmetics company can quickly print limited edition packaging for a new product launch, avoiding excess inventory and capital tied up in unused packaging.

• Growing Sustainability and Environmental Concerns

Digital printing reduces waste by eliminating setup materials such as plates and minimizing ink consumption. On-demand production capabilities mitigate excess inventory, curbing the risk of waste due to unused stock. This strategy enables a responsive and efficient supply chain, aligning production with actual demand to minimize surplus and optimize resource utilization. For instance, a cosmetics company can digitally print packaging only when needed, reducing overproduction and minimizing environmental impact, aligning with sustainability goals while remaining cost-effective.

Restraints/Challenges

• Limited Material Compatibility

Digital printing faces challenges in compatibility with various packaging substrates, restricting its application scope, particularly for specialized packaging needs. Some materials may not perform well with digital printing methods, limiting the variety of substrates viable for quality printing. This restriction hampers the selection of materials compatible with digital printing technologies, restricting creative options and output quality. This limitation hampers the versatility and adaptability of digital printing solutions in addressing diverse digital packaging requirements.

• High Initial Investment Costs

Implementing digital printing for packaging demands substantial initial investment in technology, equipment, and software. Smaller packaging companies often face significant financial hurdles, especially when considering digital printing solutions. The substantial initial investment required can dissuade them, limiting their capacity to compete in the market. Without access to such technology, they may struggle to maintain competitiveness against larger counterparts.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an analyst brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• In 2022, Precise Digital Printing Graphics (PDP) invested in a new Scodix Ultra 2000 Digital Enhancement Press, offering customers in the United States, especially in Chicago, a plethora of embellishment options such as foil, glitter, metallic, braille, spot UV, and cast-and-cure, enhancing the impact of printed applications with premium finishes
• In 2020, Hewlett Packard (H.P. Inc.) unveiled advanced printing solutions tailored for the healthcare sector, potentially curbing the transmission of infections acquired in medical facilities, bolstering hygiene standards and patient safety through innovative printing technologies
• In 2020, Kodak launched the SONORA NX2 Process Free Plate, catering to Japanese newspapers and media outlets, providing efficient printing solutions aimed at reducing costs and time, thereby fostering advancements in the digital printing packaging industry, enhancing productivity and sustainability in print media

Digital Printing for Packaging Market Scope

The market is segmented on the basis of technology type, format, product type, and end use. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Technology Type

• Liquid Toner Electrophotography Printing
• Nano-graphic Printing
• Inkjet Technology
• Others

 Format

• Full-Colour printing
• Variable Data Printing
• Large Format Printing
• Others

 Product Type

• Labels
• Flexible Packaging
• Corrugated Packaging
• Folding Cartons
• Bottles
• Jars
• Metal Cans
• Others

 End Use

• Food
• Beverage
• Alcoholic
• Non-Alcoholic
• Pharmaceutical
• Personal care and Cosmetics
• Electronic Companies
• Chemicals
• Other

Digital Printing for Packaging Market Regional Analysis/Insights

The market is analysed and market size insights and trends are provided by country, technology type, format, product type, and end use as referenced above.

The countries covered in the market report are U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia and New Zealand, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E., Saudi Arabia, Egypt, Israel, South Africa, Rest of Middle East and Africa.

North America is poised to dominate the market, fueled by robust growth in the U.S. and Canada. This trend is bolstered by the presence of major key players, driving increased revenues and sustaining the region's dominance during the forecast period.

Asia-Pacific is expected to showcase the highest growth rate in the market due to the demand for digital printing flexible packaging. The surge in sustainable printing is also anticipated to drive growth, reflecting a shift towards eco-friendly practices in digital packaging production.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Digital Printing for Packaging Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.

Some of the major players operating in the market are:

• DuPont (U.S.)
• Xerox Corporation (U.S.)
• H.P. Development Company, L.P. (California)
• Xeikon (Belgium)
• Cyan Tec Systems (U.K.)
• Krones AG (Germany)
• Hinterkopf GmbH (Germany)
• Mondi (U.K.)
• Quad (U.S.)
• SCREEN GP Americas, LLC (U.S.)
• SUN Automation Group (U.S.)
• Eastman Kodak Company (U.S.)
• XYMOPrint (U.S.)
• Weber Packaging Solutions (U.S.)
• Landa Corporation (Israel)
• BARBERÁN S.A. (Spain)
• DS Smith (U.K.)
• Cenveo Worldwide Limited (U.S.)
• THIMM THE HIGHPACK GROUP (Germany)

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