Global Dietary Supplements Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2031

Dietary Supplements Market Analysis

The global dietary supplements market is experiencing substantial growth, driven by increasing consumer awareness regarding health and wellness. Factors such as busy lifestyles and a growing aging population are fueling demand for products that enhance health and prevent diseases. Technological advancements in manufacturing and distribution are enhancing product quality and availability. Additionally, rising disposable incomes and the influence of social media on health trends contribute to the growth of this dynamic market segment. Moreover, the rise in preventive healthcare approaches and the growing trend of self-medication are further propelling market demand. Consumers are increasingly seeking supplements to improve their overall health, boost immunity, and support specific health conditions. E-commerce platforms are also expanding the reach of dietary supplements, allowing consumers to easily access a variety of products. This growing accessibility, combined with innovative marketing strategies, is attracting a wider demographic, including younger consumers who are more health-conscious. As a result, the dietary supplements market is poised for continued growth and diversification.

Dietary Supplements Market Size

The global Dietary Supplements market size was valued at USD 84.68 billion in 2023 and is projected to reach USD 165.31 billion by 2031, with a CAGR of 8.72% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework.

Dietary Supplements Market Trends

“Increasing Trend Towards Personalized Nutrition”

The dietary supplements market is witnessing significant growth, driven by rising health consciousness and a trend toward personalized nutrition. Consumers are increasingly seeking tailored supplements that meet their specific health needs, such as boosting immunity or enhancing athletic performance. For instance, companies such as Nutrigenomix offer genetic testing to provide personalized supplement recommendations based on an individual’s DNA. This trend reflects a broader shift towards customized health solutions, as consumers aim to optimize their wellness regimens. E-commerce platforms also play a crucial role in this growth, enabling easy access to a wide range of dietary supplements, further fueling demand for personalized nutrition solutions. As awareness of the benefits of dietary supplements continues to rise, the market is poised for further innovation and expansion.

Report Scope and Dietary Supplements Market Segmentation         

Dietary Supplements Market Definition

Dietary supplements are products, often in pill form, taken by individuals to enhance their diet. Unsuch as medicines, they do not treat diseases or medical conditions. These supplements are rich in dietary ingredients, which may be derived from plant sources or created synthetically. They are often used to support overall health, address nutritional deficiencies, or promote specific health benefits. However, while dietary supplements can provide essential nutrients, they should not replace a balanced diet and should be used with caution and ideally under the guidance of a healthcare professional.

Dietary Supplements Market Dynamics

Drivers

• Rising Health Awareness

Rising health awareness is significantly influencing the dietary supplements market, with a growing number of consumers actively seeking products that promote overall wellness and disease prevention. For instance, a survey conducted by the Council for Responsible Nutrition found that nearly 75% of U.S. adults reported taking dietary supplements, with multivitamins being the most popular choice. Additionally, the COVID-19 pandemic has further amplified this focus on health, as many individuals are prioritizing immune-boosting supplements in response to heightened health concerns. This trend underscores the shift towards proactive health management, driving demand for supplements that support immune function, cardiovascular health, and overall well-being, thereby solidifying rising health awareness as a pivotal market driver.

• Increasing Aging Population

The aging population is a critical driver of growth in the dietary supplements market, as older adults increasingly seek products that address age-related health concerns such as joint health, cognitive function, and cardiovascular well-being. According to the United Nations, the number of people aged 60 years and older is expected to reach 2 billion by 2050, nearly doubling from 755 million in 2019. This demographic shift is associated with an escalating demand for dietary supplements tailored to the needs of seniors such as dietary supplements for joint pain and dietary supplements for digestion. This trend highlights the increasing focus on preventive health measures and supplementation as a means to enhance the quality of life in aging populations, further solidifying the aging demographic as a significant market driver.

Opportunities

• Rising Popularity of Fitness Activities and Active Lifestyles

The rising popularity of fitness activities and active lifestyles has significantly boosted the demand for performance-enhancing supplements, protein powders, and sports nutrition products. With more individuals engaging in various forms of exercise, from high-intensity workouts to recreational sports, there is a growing awareness of the importance of nutrition in enhancing performance and recovery. For instance, plant-based protein powders have gained traction among athletes and fitness enthusiasts seeking sustainable options without compromising on nutritional value. Brands such as Orgain and Vega have successfully tapped into this trend by offering a range of vegan protein powders that cater to both athletes and health-conscious consumers. This increasing focus on fitness reflects a shift towards healthier living and presents a substantial market opportunity for companies in the dietary supplement industry to innovate and expand their offerings.

• Growing Preference for Natural and Organic Products

The growing preference for natural and organic products has significantly influenced consumer choices in the dietary supplements market, with many individuals opting for natural and organic dietary supplements over synthetic alternatives. This trend reflects a broader movement towards health-conscious living, where consumers are increasingly aware of the potential risks associated with artificial additives and chemicals. For instance, brands such as Garden of Life and New Chapter have gained popularity by offering a wide range of plant-based and herbal supplements made from organic ingredients, appealing to health-focused consumers looking for holistic wellness solutions. This shift indicates a changing consumer landscape and presents a lucrative market opportunity for companies to develop and promote natural and organic dietary supplements, positioning themselves as leaders in the growing segment of health-conscious consumers.

Restraints/Challenges

• Lack of Consumer Knowledge

A significant challenge in the dietary supplements market is the lack of consumer knowledge regarding the benefits and risks associated with these products, which often leads to confusion and skepticism among potential buyers. Many consumers may not be aware of the specific ingredients, dosages, and potential side effects, making them hesitant to incorporate supplements into their health routines. For instance, the rise of herbal supplements has brought about misconceptions regarding their safety and efficacy, with some consumers mistakenly believing that "natural" equates to "safe." This confusion is evident in the market for herbal products such as St. John’s Wort, which can interact negatively with prescription medications but is often used without proper guidance. Thus, lack of consumer knowledge is hampering the overall development of the market.

• Significant Compliance and Regulatory Challenges

The dietary supplements industry faces significant compliance and regulatory challenges due to the diverse regulations that vary from one country to another, complicating the efforts of companies operating on a global scale. Each country has its own set of guidelines regarding the manufacturing, labeling, and marketing of dietary supplements, which can create hurdles for brands attempting to enter new markets or expand their operations. For instance, in the U.S., the Food and Drug Administration (FDA) oversees dietary supplements, requiring manufacturers to adhere to strict Good Manufacturing Practices (GMPs) and submit certain products for pre-market approval, whereas in the European Union, the European Food Safety Authority (EFSA) sets specific health claims and safety standards that differ significantly. This regulatory complexity can lead to increased costs and lengthy approval processes, potentially delaying product launches and limiting market opportunities for companies that lack the resources to navigate these challenges effectively.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Dietary Supplements Market Scope

The market is segmented on the basis of type, mode of application, functions, and categories. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Vitamins
• Minerals
• Amino Acids
• Enzymes
• Other Supplements

Modes of Application

• Capsules
• Powder
• Liquids
• Soft Gels
• Gel Caps

Functions

• Additional Supplement
• Medicinal Supplements
• Sports Nutrition

Categories

• Infant Dietary Supplements
• Children Dietary Supplements
• Adult Dietary Supplements
• Pregnant Women Dietary Supplements
• Old-Aged Dietary Supplements

Dietary Supplements Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, type, mode of application, functions, and categories as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E., Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)

The North America region leads the dietary supplements market and is expected to maintain its dominant position throughout the forecast period. This growth is driven by the significant prevalence of both chronic and non-chronic diseases, alongside a rising awareness of the benefits of supplement consumption, particularly in Mexico. Furthermore, increased investment in research and development by major companies is contributing to innovation and product availability, further bolstering market expansion. As health-conscious consumers seek effective dietary solutions, the region is poised for continued growth in this sector.

Asia-Pacific is projected to experience a rapid growth rate during the forecast period, achieving the highest compound annual growth rate (CAGR) in the dietary supplements market. This surge can be attributed to the increasing presence of key market players establishing their operations in the area. Additionally, rising westernization and shifting lifestyles are driving consumers toward dietary supplements as part of their health and wellness routines. Coupled with the growth in personal disposable income, these factors are enhancing access to and demand for dietary supplements, positioning Asia-Pacific for significant market expansion.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Dietary Supplements Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Dietary Supplements Market Leaders Operating in the Market Are:

• Abbott (U.S.)
• GSK plc (U.K.)
• Bayer AG (Germany)
• Pfizer Inc. (U.S.)
• ADM (U.S.)
• Stepan Company (U.S.)
• International Flavors & Fragrances Inc. (U.S.)
• DSM Firmenich (Switzerland)
• Amway (U.S.)
• Herbalife International of America, Inc. (U.S.)
• Omega Protein Corporation (U.S.)
• Integrated BioPharma, Inc. (U.S.)
• Nu Skin Enterprises (U.S.)
• BASF (Germany)
• Surya Herbal Limited (India)
• Bio Botanica (U.S.)
• Himalaya Wellness Company (India)
• Ricola (Switzerland)
• Pharmavite (U.S.)
• Blackmores (Australia)
• Epax (Norway)

Latest Developments in Dietary Supplements Market

• In September 2023, Kyowa Hakko partnered with pharmaceutical manufacturer Quifaest to launch its postbiotic ingredient, IMMUSE, in Mexico for the first time. This introduction marks a notable expansion of IMMUSE’s global reach
• In August 2023, Nutritional Research Company (NRC) unveiled its Absorbable line of supplements aimed at supporting the immune system. This innovative product range features three unique offerings: Vitamin C, Vitamin D3 1000 IU, and Vitamin D3 2000 IU
• In May 2023, Arla Foods Ingredients released a solution designed to enhance the protein content in oral nutritional supplements that come in juice-style drinks. These convenient supplements are available in flavors such as orange, mango, and strawberry
• In April 2023, IFF launched a vegan softgel capsule technology known as Verdigel SC. This groundbreaking solution is free from carrageenan and provides a plant-based alternative that easily integrates into existing processes while maintaining the same level of manageability and stability as traditional soft gel methods, whether vegan or animal-based
• In April 2023, Ayana Bio introduced health and wellness ingredients derived from plant cells, including lemon balm and echinacea. This advancement represents a significant step forward in tackling the challenges associated with traditional agriculture for these plants, such as adulteration, contamination, pesticide use, inconsistent quality, susceptibility to infection, weather variability, and limited active metabolites.

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