“Focus on Data Marketplaces and Exchanges”
- The current trend in the global data monetization market, as of May 2025, shows a significant rise in data marketplaces and exchanges
- These platforms facilitate the buying and selling of data assets, creating new avenues for organizations to directly monetize their data and for others to access diverse datasets
- This trend is fueled by the increasing recognition of data as a valuable commodity and the need for standardized platforms to trade it
- For instance, companies with large datasets, such as those in retail or IoT, are listing anonymized or aggregated data on these marketplaces, allowing other businesses to leverage this information for insights without the need for direct data collection
- This trend is making data more accessible and liquid, fostering innovation across industries
Frequently Asked Questions
One prominent trend in the global data monetization market is the focus on data marketplaces and exchanges.
The increasing demand for personalized experiences is a major driver contributing to the growing demand for data monetization across residential, commercial, and institutional sectors.
The relatively high cost of data monetization, especially those with data privacy and security concerns.
The services segment dominates the largest market revenue share of in 2025, driven by its organizations often require external expertise to develop and implement effective data monetization strategies and to manage the complexities of data integration and governance.
