Global Customer Relationship Management (CRM) Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

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Global Customer Relationship Management (CRM) Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

  • ICT
  • Apr 2025
  • Global
  • 350 Pages
  • No of Tables: 220
  • No of Figures: 60
  • Author : Megha Gupta

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Global Customer Relationship Management Crm Market

Market Size in USD Billion

CAGR :  % Diagram

Bar chart comparing the Global Customer Relationship Management Crm Market size in 2024 - 224.95 and 2032 - 296.22, highlighting the projected market growth. USD 224.95 Billion USD 296.22 Billion 2024 2032
Diagram Forecast Period
2025 –2032
Diagram Market Size (Base Year)
USD 224.95 Billion
Diagram Market Size (Forecast Year)
USD 296.22 Billion
Diagram CAGR
%
Diagram Major Markets Players
  • Acquia
  • Amdocs
  • IBM
  • Jive Software
  • WebMD LLC

Global Customer Relationship Management (CRM) Market Segmentation, By Component (Software and Service), Deployment Model (On-premise, Cloud, and Hybrid), Organization size (Large Scale and Small and Medium Size Enterprise), Application (Customer Service, Customer Experience Management, CRM Analytics, Marketing Automation, Salesforce Automation, and Others), Industry Vertical (BFSI, Healthcare, Energy and Utility, IT and Telecommunication, Retail and E-commerce, Manufacturing, Government and Defence, Media and Entertainment, and Others) – Industry Trends and Forecast to 2032.

Customer Relationship Management (CRM)

Customer Relationship Management (CRM) Market Size

  • The global customer relationship management (CRM) market was valued at USD 224.95 million in 2024 and is expected to reach USD 296.22 billion by 2032
  • During the forecast period of 2025 to 2032 the market is likely to grow at a CAGR of 3.50%, primarily driven by the increasing adoption of AI-powered CRM solutions
  • This growth is driven by factors such as the growing need for businesses to enhance customer engagement, streamline communication, and improve customer satisfaction

Customer Relationship Management (CRM) Market Analysis

  • Customer relationship management is a technology and strategy used by businesses to manage and analyze customer interactions and data throughout the customer lifecycle
  • The customer relationship management market has been steadily growing, driven by the increasing need for businesses to strengthen their customer relationships and improve overall efficiency. The market is expected to continue expanding as companies prioritize customer-centric strategies
  • The market is experiencing a shift towards cloud-based solutions, as businesses look for scalable, cost-effective, and flexible options. Cloud solutions allow companies to access real-time customer data, providing them with a competitive edge in managing interactions and enhancing customer experiences
  • Artificial intelligence and machine learning are becoming integral parts of CRM solutions, offering enhanced automation and predictive analytics. These technologies help businesses anticipate customer needs, optimize sales processes, and improve customer retention
  • Integration of social media platforms with CRM systems has become a key trend, allowing companies to engage with customers directly on popular channels. Social CRM helps businesses monitor customer sentiments and respond quickly to customer inquiries or issues, fostering better customer loyalty 
  • For instance, companies such as Salesforce and Microsoft are leading the way in AI-powered CRM solutions, offering tools that integrate with various social media platforms and enable personalized customer interactions

Report Scope and Customer Relationship Management (CRM) Market Segmentation

Attributes

Customer Relationship Management (CRM) Key Market Insights

Segments Covered

  • By Component: Software and Service
  • By Deployment Model: On-premise, Cloud, and Hybrid
  • By Organizational size: size Large Scale, Small and Medium Size Enterprise
  • By Application: Customer Service, Customer Experience Management, CRM Analytics, Marketing Automation, Salesforce Automation and Others
  • By Industry Vertical: BFSI, Healthcare, Energy and Utility, IT and Telecommunication, Retail and E-commerce, Manufacturing, Government and Defense , Media and Entertainment and Others

Countries Covered

North America

  • U.S.
  • Canada
  • Mexico

Europe

  • Germany
  • France
  • U.K.
  • Netherlands
  • Switzerland
  • Belgium
  • Russia
  • Italy
  • Spain
  • Turkey
  • Rest of Europe

Asia-Pacific

  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Australia
  • Thailand
  • Indonesia
  • Philippines
  • Rest of Asia-Pacific

Middle East and Africa

  • Saudi Arabia
  • U.A.E.
  • South Africa
  • Egypt
  • Israel
  • Rest of Middle East and Africa

South America

  • Brazil
  • Argentina
  • Rest of South America

Key Market Players

  • Acquia, Inc (U.S.)
  • Amdocs (U.S.)
  • IBM (U.S.)
  • Jive Software, LLC(U.S.)
  • Microsoft (U.S.)
  • Oracle (U.S.)
  • Hewlett Packard Enterprise Development LP (U.S.)
  • Pegasystems Inc. (U.S.)
  • Ramco Systems. (India)
  • SAGE Publications (U.S.)
  • Salesforce, Inc. (U.S.)
  • Aurea, Inc. (U.S.)
  • Insightly, Inc. (U.S.)
  • SAP SE (Germany)
  • SugarCRM Inc. (U.S.)

Market Opportunities

  • Rise in Adoption of Influencer Marketing Platform 
  • Increasing Brand Awareness due to Evolving Consumer Behavior
  • Shift Towards Cloud-Based CRM Solutions

Value Added Data Infosets

In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.

Customer Relationship Management (CRM) Market Trends

Increasingly being integrated with artificial intelligence to automate processes

  • Customer relationship management solutions are increasingly being integrated with artificial intelligence to automate processes and offer personalized customer interactions. This shift is making CRM systems more efficient, capable of anticipating customer needs and delivering tailored experiences in real time
  • The demand for cloud-based CRM platforms is rising rapidly as businesses seek flexible, scalable solutions. Cloud CRM offers the advantage of easy access to data from anywhere, supporting collaboration and improving customer service by providing real-time insights
  • Mobile CRM applications are becoming more popular, allowing sales teams and customer service agents to access customer data and manage relationships from their smartphones or tablets. This mobile shift is enhancing workforce productivity and enabling businesses to engage customers on the go
  • Companies are focusing on integrating social media into CRM systems to improve customer interaction. Social media platforms provide valuable insights into customer sentiments and preferences, allowing businesses to create more effective marketing strategies and resolve issues more efficiently 
  • For instance, Salesforce’s integration with social media channels allows companies to track customer conversations and resolve issues directly within the CRM, enhancing customer satisfaction and fostering long-term loyalty

Customer Relationship Management (CRM) Market Dynamics

Driver

Increasing Demand for Personalization and Customer Engagement

  • CRM systems collect and analyze customer data such as interactions, purchase history, and preferences, allowing businesses to create detailed customer profiles for more relevant engagement and service delivery 
  • For instance, Amazon uses CRM systems to recommend products based on customers' browsing and purchasing history, which significantly boosts sales and customer satisfaction 
  • By leveraging data from CRM systems, companies can design more effective and targeted marketing campaigns, deliver personalized product recommendations, and offer promotions that resonate with individual customers, boosting engagement and sales
  • Personalizing customer experiences through CRM systems has been shown to increase customer satisfaction, leading to improved retention rates and higher lifetime value, as businesses are able to create long-term relationships with their customers 
  • For instance, Netflix uses its CRM to recommend shows based on viewing habits, leading to higher engagement and customer loyalty, which ultimately boosts retention and customer lifetime value
  • Leading CRM platforms such as Salesforce and HubSpot integrate artificial intelligence and machine learning to analyze customer data and provide more personalized interactions, enabling businesses to anticipate customer needs and deliver highly relevant experiences at scale

Opportunity

Adoption of Cloud-Based CRM Solutions

  • The rapid adoption of cloud-based CRM solutions presents a major opportunity for growth in the market. Cloud technology provides scalability, flexibility, and lower upfront costs, making it particularly attractive for businesses of all sizes, especially small and medium enterprises (SMEs)
  • Accessibility and Collaboration: Cloud-based CRM systems enable businesses to access customer data from anywhere, supporting remote work and enhancing collaboration across teams. This flexibility allows businesses to streamline operations and improve communication
  • Cost Efficiency and Security: Cloud CRM solutions offer regular updates, better security, and reduced IT maintenance costs compared to traditional on-premise systems. These features make cloud-based CRMs an attractive option for businesses seeking cost-effective and secure solutions
  • Integration with Other Applications: As businesses move to cloud-based solutions, there is a growing need for CRM platforms to integrate with other cloud applications such as marketing automation, sales tools, and social media platforms. This integration improves overall functionality and creates a unified customer experience across touchpoints
  • For instance, Companies such as Salesforce and Microsoft Dynamics 365 are leading the way in cloud-based CRM solutions. These platforms offer a comprehensive suite of tools for customer relationship management, marketing automation, and analytics, fueling the growth of the cloud CRM market and driving innovation

Restraint/Challenge

Data Privacy and Security Concerns

  • A major restraint for the CRM market is the growing concern over the privacy and security of sensitive customer data. As CRM systems store vast amounts of personal information, businesses must ensure this data is adequately protected against breaches and cyberattacks
  • Increasing scrutiny from data privacy regulations such as the General Data Protection Regulation (GDPR) in the European Union and similar laws in other regions makes it challenging for businesses to remain compliant. These regulations impose strict guidelines on how customer data should be handled, creating potential legal risks for businesses that fail to comply
  • Data breaches or non-compliance with privacy laws can result in significant financial penalties, reputational damage, and legal consequences, further discouraging businesses from fully embracing CRM systems
  • For Instances, In 2020, Marriott International was fined USD 124 million by the UK's Information Commissioner's Office for a data breach that exposed the personal details of approximately 339 million guests. This incident demonstrated the severe consequences businesses face when CRM systems are not properly secured 
  •  To safeguard sensitive customer information, businesses must invest in advanced cybersecurity measures, including encryption technologies. The evolving nature of cyber threats makes it challenging for businesses to continuously protect data and maintain the integrity of CRM systems
  • Industries such as healthcare, finance, and retail, which handle highly sensitive customer information, face additional challenges in adopting CRM systems due to heightened concerns over data protection and security. These concerns hinder CRM adoption in these sectors, despite the benefits of CRM solutions

Customer Relationship Management (CRM) Market Scope

The market is segmented on the basis of component, deployment mode, organizational size, application, and industry vertical

Segmentation

Sub-Segmentation

By Component

  • Software
  • Services

By Deployment Mode

  • On-Premise
  • Cloud
  • Hybrid

By Organizational Size

  • Large scale 
  • Small scale
  • Medium scale  

By Application

  • Customer Service
  • Customer Experience Management
  • CRM Analytics
  • Marketing Automation
  • Salesforce Automation
  • Others

By  Industry Vertical

  • BFSI
  • Healthcare
  • Energy and Utility
  • IT and Telecommunication
  • Retail and E-commerce
  • Manufacturing
  • Government and Defense 
  • Media and Entertainment
  • Others

Customer Relationship Management (CRM) Market Regional Analysis

“North America is the Dominant Region in the Market”

  • North America currently dominates the CRM market, driven by the high adoption rate of CRM solutions across various industries such as BFSI, healthcare, retail, and IT
  • The U.S. leads the region with a strong presence of key CRM solution providers such as Salesforce, Microsoft, and Oracle
  • The focus on advanced technology and increasing demand for customer engagement solutions is accelerating CRM adoption in this region, contributing to its market leadership

 “Asia-Pacific is Projected to Register the Highest Growth Rate”

  • The Asia-Pacific region is expected to be the fastest-growing market for CRM solutions
  •  This growth is fueled by the rapid digital transformation in countries such as India, China, and Japan, where businesses are increasingly leveraging cloud-based CRM systems to streamline operations and improve customer interactions
  •  The rise of small and medium-sized enterprises (SMEs) in these countries further boosts the adoption of CRM solutions, making APAC a high-growth region in the coming years

Customer Relationship Management (CRM) Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market

The Major Market Leaders Operating in the Market Are:

  • Acquia, Inc (U.S.)
  • Amdocs (U.S.)
  • IBM (U.S.)
  • Jive Software, LLC(U.S.)
  • Microsoft (U.S.)
  • Oracle (U.S.)
  • Hewlett Packard Enterprise Development LP (U.S.)
  • Pegasystems Inc. (U.S.)
  • Ramco Systems. (India)
  • SAGE Publications (U.S.)
  • Salesforce, Inc. (U.S.)
  • Aurea, Inc. (U.S.)
  • Insightly, Inc. (U.S.)
  • SAP SE (Germany)
  • SugarCRM Inc. (U.S.)

Latest Developments in Global Customer Relationship Management (CRM) Market

  • In 2023, Salesforce announced its 'Sales Planning' solution, aimed at streamlining the creation of comprehensive plans using CRM data. This Sales Cloud offering facilitates efficient distribution of territories, compensation, and quotas, empowering organizations to enhance their growth strategies
  • In 2023, Genesys and Salesforce, Inc. forged a strategic collaboration to amalgamate bots, communication channels, and data, enhancing both employee and customer experiences. This collaboration will introduce AI-powered CRM solutions, named CX Cloud and Genesys Cloud CX, integrating Salesforce Service Cloud and Genesys technologies
  • In 2023, Creatio and zolution, a CRM consultancy firm in Singapore, joined forces to deploy Creatio's no-code platform for automating workflows. This collaboration aims to optimize CRM strategies for zolution's clients, ultimately enhancing customer engagement and operational efficiency
  • In 2022, SAP SE announced a collaboration with Sri Lankan conglomerate Lanka Walltiles to revolutionize its business processes using S/4 HANA cloud. Leveraging SAP's S/4 HANA, Lanka Walltiles aims to automate operations and streamline data-driven decision-making across customer-centric, partner, and employee experiences

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Table of Content

1. INTRODUCTION

1.1 OBJECTIVES OF THE STUDY

1.2 MARKET DEFINITION

1.3 OVERVIEW OF GLOBAL CUSTOMER RELATIONSHIP MANAGEMENT (CRM) MARKET

1.4 CURRENCY AND PRICING

1.5 LIMITATION

1.6 MARKETS COVERED

2. MARKET SEGMENTATION

2.1 KEY TAKEAWAYS

2.2 ARRIVING AT THE GLOBAL CUSTOMER RELATIONSHIP MANAGEMENT (CRM) MARKET

2.2.1 VENDOR POSITIONING GRID

2.2.2 TECHNOLOGY LIFE LINE CURVE

2.2.3 MARKET GUIDE

2.2.4 COMPANY POSITIONING GRID

2.2.5 COMAPANY MARKET SHARE ANALYSIS

2.2.6 MULTIVARIATE MODELLING

2.2.7 TOP TO BOTTOM ANALYSIS 

2.2.8 STANDARDS OF MEASUREMENT

2.2.9 VENDOR SHARE ANALYSIS

2.2.10 DATA POINTS FROM KEY PRIMARY INTERVIEWS

2.2.11 DATA POINTS FROM KEY SECONDARY DATABASES

2.3 GLOBAL CUSTOMER RELATIONSHIP MANAGEMENT (CRM) MARKET: RESEARCH SNAPSHOT

2.4 ASSUMPTIONS

3. MARKET OVERVIEW

3.1 DRIVERS

3.2 RESTRAINTS

3.3 OPPORTUNITIES

3.4 CHALLENGES

4. EXECUTIVE SUMMARY

5. PREMIUM INSIGHTS

5.1 PORTER’S FIVE FORCES ANALYSIS

5.2 REGULATORY STANDARDS

5.3 INDUSTRY ANALYSIS & FUTURISTIC SCENARIO

5.4 PENETRATION AND GROWTH POSPECT MAPPING

5.5 NEW BUSINESS AND EMERGING BUSINESS'S REVENUE OPPORTUNITIES

5.6 TECHNOLOGY ANALYSIS

5.6.1 KEY TECHNOLOGIES

5.6.2 COMPLEMENTARY TECHNOLOGIES 

5.6.3 ADJACENT TECHNOLOGIES

5.7 TECHNOLOGY MATRIX

5.8 CHALLENGES

5.9 INHOUSE IMPLEMENTATION/OUTSOURCED (THIRD PARTY) IMPLEMENTATION 

5.9.1 CUSTOMER BASE

5.9.2 SERVICE POSITIONING

5.9.3 CUSTOMER FEEDBACK/RATING (B2B OR B2C)

5.9.4 APPLICATION REACH

5.9.5 SERVICE PLATFORM MATRIX

6. COMPANY COMPARATIVE ANALYSIS

7. COMPANY SERVICE PLATFORM MATRIX

7.1 USED CASES & ITS ANALYSIS

7.2  PRICING ANALYSIS BASED ON SALES, MARKETING & CUSTOMER SERVICE

8. GLOBAL CUSTOMER RELATIONSHIP MANAGEMENT (CRM) MARKET, BY OFFERING

8.1 OVERVIEW

8.2 SOLUTION

8.2.1 BY TYPE

8.2.1.1. OUTSOURCED SOLUTIONS

8.2.1.2. OFF-THE-SHELF SOLUTIONS

8.2.1.3. CUSTOM SOFTWARE

8.2.1.4. MANAGED SOLUTION

8.2.2 BY APPLICATION

8.2.2.1. CONTACT MANAGEMENT

8.2.2.2. SALES MANAGEMENT

8.2.2.3. WORKFLOW AUTOMATION

8.2.2.4. LEAD MANAGEMENT

8.2.2.5. HUMAN RESOURCE MANAGEMENT (HRM)

8.2.2.6. PIPELINE MANAGEMENT

8.2.2.7. EMAIL MANAGEMENT

8.2.2.8. OTHERS

8.2.2.9. OTHERS

8.3 SERVICES

8.3.1 PROFESSIONAL SERVICES

8.3.1.1. CONSULTING & TRAINING

8.3.1.2. IMPLEMENTATION & INTEGRATION

8.3.1.3. SUPPORT & MAINTENANCE

8.3.2 MANAGED SERVICES

8.4 SOFTWARE

8.4.1 COLLABORATIVE CRM

8.4.1.1. TYPE

8.4.1.1.1. CONTACT MANAGEMENT

8.4.1.1.2. CHANNEL MANAGEMENT

8.4.1.2. COMPONENTS

8.4.1.2.1. CENTRALIZED CUSTOMER DATABASE

8.4.1.2.2. COMMUNICATION TOOLS

8.4.1.2.3. TASK AND ACTIVITY MANAGEMENT

8.4.1.2.4. DOCUMENT AND FILE SHARING

8.4.1.2.5. WORKFLOW AUTOMATION

8.4.1.2.6. OTHERS

8.4.2 OPERATIONAL CRM

8.4.2.1. COMPONENTS

8.4.2.1.1. MARKETING AUTOMATION

8.4.2.1.2. SALES AUTOMATION

8.4.2.1.3. CUSTOMER SERVICE

8.4.3 ANALYTICAL CRM

9. GLOBAL CUSTOMER RELATIONSHIP MANAGEMENT (CRM) MARKET, BY ORGANIZATION SIZE

9.1 OVERVIEW

9.2 SMALL & MEDIUM SIZE ORGANIZATION

9.2.1 BY DEPLOYMENT MODE

9.2.1.1. CLOUD

9.2.1.2. ON-PREMISES

9.2.1.3. HYBRID

9.3 LARGE SIZE ORGANIZATION

9.3.1 BY DEPLOYMENT MODE

9.3.1.1. CLOUD

9.3.1.2. ON-PREMISES

9.3.1.3. HYBRID

10. GLOBAL CUSTOMER RELATIONSHIP MANAGEMENT (CRM) MARKET, BY DEPLOYMENT MODE

10.1 OVERVIEW

10.2 CLOUD

10.3 ON-PREMISES

10.4 HYBRID

11. GLOBAL CUSTOMER RELATIONSHIP MANAGEMENT (CRM) MARKET, BY CRM TYPE

11.1 OVERVIEW

11.2 SALES CRM

11.3 MARKETING CRM

11.3.1 SOCIAL MARKETING

11.3.2 EMAIL MARKETING

11.3.3 CONTENT MARKETING

11.3.4 OTHERS

11.4 SERVICE CRM

11.5 OTHERS

12. GLOBAL CUSTOMER RELATIONSHIP MANAGEMENT (CRM) MARKET, BY DEPLOYMENT ARCHITECTURE 

12.1 OVERVIEW

12.2 MULTI-TENANT ARCHITECTURE

12.3 SINGLE-TENANT ARCHITECTURE

13. GLOBAL CUSTOMER RELATIONSHIP MANAGEMENT (CRM) MARKET, BY BUSINESS MODEL

13.1 OVERVIEW

13.2 B2B

13.3 B2C

14. GLOBAL CUSTOMER RELATIONSHIP MANAGEMENT (CRM) MARKET, BY PRICING MODEL

14.1 OVERVIEW

14.2 FREE PLAN

14.3 SUBSCRIPTION BASED

14.3.1 MONTHLY SUBSCRIPTION

14.3.2 ANNUAL SUBSCRIPTION

15. GLOBAL CUSTOMER RELATIONSHIP MANAGEMENT (CRM) MARKET, BY APPLICATION 

15.1 OVERVIEW

15.2 CUSTOMER SERVICE

15.2.1 CUSTOMER SUPPORT

15.2.2 INQUIRIES AND ISSUE RESOLUTION

15.2.3 OTHERS

15.3 CUSTOMER EXPERIENCE MANAGEMENT (CXM)

15.3.1 LOYALTY AND RETENTION

15.3.2 LEAD GENERATION

15.3.3 CONVERSIONS

15.4 CRM ANALYTICS

15.5 MARKETING AUTOMATION

15.5.1 EMAIL CAMPAIGNS

15.5.2  CONTENT MANAGEMENT

15.5.3 OTHERS

15.6 SALESFORCE AUTOMATION

15.7 OTHERS

16. GLOBAL CUSTOMER RELATIONSHIP MANAGEMENT (CRM) MARKET, BY INDUSTRY VERTICAL

16.1 OVERVIEW

16.2 BFSI

16.2.1 BY OFFERING

16.2.1.1. SOLUTION

16.2.1.2. SERVICES

16.2.1.3. SOFTWARE

16.3 HEALTHCARE

16.3.1 BY OFFERING

16.3.1.1. SOLUTION

16.3.1.2. SERVICES

16.3.1.3. SOFTWARE

16.4 ENERGY AND UTILITY

16.4.1 BY OFFERING

16.4.1.1. SOLUTION

16.4.1.2. SERVICES

16.4.1.3. SOFTWARE

16.5 IT AND TELECOMMUNICATION

16.5.1 BY OFFERING

16.5.1.1. SOLUTION

16.5.1.2. SERVICES

16.5.1.3. SOFTWARE

16.6 RETAIL AND E-COMMERCE

16.6.1 BY OFFERING

16.6.1.1. SOLUTION

16.6.1.2. SERVICES

16.6.1.3. SOFTWARE

16.7 MANUFACTURING

16.7.1 BY OFFERING

16.7.1.1. SOLUTION

16.7.1.2. SERVICES

16.7.1.3. SOFTWARE

16.8 GOVERNMENT AND DEFENSE

16.8.1 BY OFFERING

16.8.1.1. SOLUTION

16.8.1.2. SERVICES

16.8.1.3. SOFTWARE

16.9 MEDIA AND ENTERTAINMENT

16.9.1 BY OFFERING

16.9.1.1. SOLUTION

16.9.1.2. SERVICES

16.9.1.3. SOFTWARE

16.10 OTHERS

17. GLOBAL CUSTOMER RELATIONSHIP MANAGEMENT (CRM) MARKET, BY GEOGRAPHY

GLOBAL CUSTOMER RELATIONSHIP MANAGEMENT (CRM) MARKET, (ALL SEGMENTATION PROVIDED ABOVE IS REPRESENTED IN THIS CHAPTER BY COUNTRY)

17.1 NORTH AMERICA

17.1.1 U.S.

17.1.2 CANADA

17.1.3 MEXICO

17.2 EUROPE

17.2.1 GERMANY

17.2.2 FRANCE

17.2.3 U.K.

17.2.4 ITALY

17.2.5 SPAIN

17.2.6 RUSSIA

17.2.7 TURKEY

17.2.8 BELGIUM

17.2.9 NETHERLANDS

17.2.10 NORWAY

17.2.11 FINLAND

17.2.12 SWITZERLAND

17.2.13 DENMARK

17.2.14 SWEDEN

17.2.15 POLAND

17.2.16 REST OF EUROPE

17.3 ASIA PACIFIC

17.3.1 JAPAN

17.3.2 CHINA

17.3.3 SOUTH KOREA

17.3.4 INDIA

17.3.5 AUSTRALIA 

17.3.6 NEW ZEALAND

17.3.7 SINGAPORE

17.3.8 THAILAND

17.3.9 MALAYSIA

17.3.10 INDONESIA

17.3.11 PHILIPPINES

17.3.12 TAIWAN

17.3.13 VIETNAM

17.3.14 REST OF ASIA PACIFIC

17.4 SOUTH AMERICA

17.4.1 BRAZIL

17.4.2 ARGENTINA

17.4.3 REST OF SOUTH AMERICA

17.5 MIDDLE EAST AND AFRICA

17.5.1 SOUTH AFRICA

17.5.2 EGYPT

17.5.3 SAUDI ARABIA

17.5.4 U.A.E

17.5.5 OMAN

17.5.6 BAHRAIN

17.5.7 ISRAEL

17.5.8 KUWAIT

17.5.9 QATAR

17.5.10 REST OF MIDDLE EAST AND AFRICA

18. GLOBAL CUSTOMER RELATIONSHIP MANAGEMENT (CRM) MARKET,COMPANY LANDSCAPE

18.1 COMPANY SHARE ANALYSIS: GLOBAL

18.2 COMPANY SHARE ANALYSIS: NORTH AMERICA

18.3 COMPANY SHARE ANALYSIS: EUROPE

18.4 COMPANY SHARE ANALYSIS: ASIA PACIFIC

18.5 MERGERS & ACQUISITIONS

18.6 NEW PRODUCT DEVELOPMENT AND APPROVALS

18.7 EXPANSIONS

18.8 REGULATORY CHANGES

18.9 PARTNERSHIP AND OTHER STRATEGIC DEVELOPMENTS

19. GLOBAL CUSTOMER RELATIONSHIP MANAGEMENT (CRM) MARKET, SWOT & DBMR ANALYSIS

20. GLOBAL CUSTOMER RELATIONSHIP MANAGEMENT (CRM) MARKET, COMPANY PROFILE

20.1 MICROSOFT

20.1.1 COMPANY SNAPSHOT

20.1.2 REVENUE ANALYSIS

20.1.3 PRODUCT PORTFOLIO

20.1.4 RECENT DEVELOPMENT

20.2 SAP

20.2.1 COMPANY SNAPSHOT

20.2.2 REVENUE ANALYSIS

20.2.3 

20.2.4 PRODUCT PORTFOLIO

20.2.5 RECENT DEVELOPMENT

20.3 ORACLE

20.3.1 COMPANY SNAPSHOT

20.3.2 REVENUE ANALYSIS

20.3.3 PRODUCT PORTFOLIO

20.3.4 RECENT DEVELOPMENT

20.4 ZOHO CORPORATION PVT. LTD

20.4.1 COMPANY SNAPSHOT

20.4.2 REVENUE ANALYSIS

20.4.3 PRODUCT PORTFOLIO

20.4.4 RECENT DEVELOPMENT

20.5 ACCENTURE

20.5.1 COMPANY SNAPSHOT

20.5.2 REVENUE ANALYSIS

20.5.3 PRODUCT PORTFOLIO

20.5.4 RECENT DEVELOPMENT

20.6 SOLTIUS GLOBAL

20.6.1 COMPANY SNAPSHOT

20.6.2 REVENUE ANALYSIS

20.6.3 PRODUCT PORTFOLIO

20.6.4 RECENT DEVELOPMENT

20.7 ADOBE

20.7.1 COMPANY SNAPSHOT

20.7.2 REVENUE ANALYSIS

20.7.3 PRODUCT PORTFOLIO

20.7.4 RECENT DEVELOPMENT

20.8 CLICKUP

20.8.1 COMPANY SNAPSHOT

20.8.2 REVENUE ANALYSIS

20.8.3 PRODUCT PORTFOLIO

20.8.4 RECENT DEVELOPMENT

20.9 COPPER CRM, INC.

20.9.1 COMPANY SNAPSHOT

20.9.2 REVENUE ANALYSIS

20.9.3 PRODUCT PORTFOLIO

20.9.4 RECENT DEVELOPMENT

20.10 CREATIO

20.10.1 COMPANY SNAPSHOT

20.10.2 REVENUE ANALYSIS

20.10.3 PRODUCT PORTFOLIO

20.10.4 RECENT DEVELOPMENT

20.11 FRESHWORKS INC.

20.11.1 COMPANY SNAPSHOT

20.11.2 REVENUE ANALYSIS

20.11.3 PRODUCT PORTFOLIO

20.11.4 RECENT DEVELOPMENT

20.12 INSIGHTLY INC.

20.12.1 COMPANY SNAPSHOT

20.12.2 REVENUE ANALYSIS

20.12.3 PRODUCT PORTFOLIO

20.12.4 RECENT DEVELOPMENT

20.13 MONDAY.COM

20.13.1 COMPANY SNAPSHOT

20.13.2 REVENUE ANALYSIS

20.13.3 PRODUCT PORTFOLIO

20.13.4 RECENT DEVELOPMENT

20.14 NIMBLE

20.14.1 COMPANY SNAPSHOT

20.14.2 REVENUE ANALYSIS

20.14.3 PRODUCT PORTFOLIO

20.14.4 RECENT DEVELOPMENT

20.15 SALESFORCE.COM, INC.

20.15.1 COMPANY SNAPSHOT

20.15.2 REVENUE ANALYSIS

20.15.3 PRODUCT PORTFOLIO

20.15.4 RECENT DEVELOPMENT

20.16 SUGARCRM INC.

20.16.1 COMPANY SNAPSHOT

20.16.2 REVENUE ANALYSIS

20.16.3 PRODUCT PORTFOLIO

20.16.4 RECENT DEVELOPMENT

20.17 ZENDESK

20.17.1 COMPANY SNAPSHOT

20.17.2 REVENUE ANALYSIS

20.17.3 PRODUCT PORTFOLIO

20.17.4 RECENT DEVELOPMENT

20.18 HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP

20.19 WIPRO

20.20 TATA CONSULTANCY SERVICES LIMITED

20.21 GOOGLE LLC

20.22 COGNIZANT

20.23 INFOSYS LIMITED

20.24 METACRM

20.25 AMAZON WEB SERVICES, INC.

21. CONCLUSION

22. QUESTIONNAIRE

23. RELATED REPORTS

24. ABOUT DATA BRIDGE MARKET RESEARCH

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Research Methodology

Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.

The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.

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Frequently Asked Questions

The global customer relationship management (CRM) market size was valued at USD 224.94 million in 2024.
The global customer relationship management (CRM) market is to grow at a CAGR of 3.50% during the forecast period of 2025 to 2032.
The major companies in the customer relationship management (CRM) market are Acquia, Inc (U.S.), Amdocs (U.S.), IBM (U.S.), Jive Software, LLC(U.S.), Microsoft (U.S.), Oracle (U.S.), Hewlett Packard Enterprise Development LP (U.S.), Pegasystems Inc. (U.S.), Ramco Systems. (India), SAGE Publications (U.S.), Salesforce, Inc. (U.S.), Aurea, Inc. (U.S.), Insightly, Inc. (U.S.), SAP SE (Germany), SugarCRM Inc. (U.S.).
The customer relationship management (CRM) market is segmented into five notable segments based on component, deployment mode, industry vertical, organizational size, and application. On the basis of component, the market is segmented into software and service. On the basis of deployment mode, the market is segmented into on-premise, cloud, and hybrid. On the basis of industry vertical, the market is segmented into BFSI, healthcare, energy and utility, it and telecommunication, retail and e-commerce, manufacturing, government and defense, media and entertainment and others. On the basis of organizational size, the market is segmented into large scale, small and medium size enterprise. On the basis of application, the market is segmented into customer service, customer experience management, CRM analytics, marketing automation, salesforce automation and others.
Companies such as Acquia, Inc (U.S.), Amdocs (U.S.), IBM (U.S.), Jive Software, LLC(U.S.), Microsoft (U.S.), Oracle (U.S.), Hewlett Packard Enterprise Development LP (U.S.), Pegasystems Inc. (U.S.), Ramco Systems. (India), SAGE Publications (U.S.), Salesforce, Inc. (U.S.), Aurea, Inc. (U.S.), Insightly, Inc. (U.S.), SAP SE (Germany), SugarCRM Inc. (U.S.), are the major companies in the customer relationship management (CRM) market.
Companies such as Acquia, Inc (U.S.), Amdocs (U.S.), IBM (U.S.), Jive Software, LLC(U.S.), Microsoft (U.S.), Oracle (U.S.), Hewlett Packard Enterprise Development LP (U.S.), Pegasystems Inc. (U.S.), Ramco Systems. (India), SAGE Publications (U.S.), Salesforce, Inc. (U.S.), Aurea, Inc. (U.S.), Insightly, Inc. (U.S.), SAP SE (Germany), SugarCRM Inc. (U.S.), are the major companies in the customer relationship management (CRM) market.
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