Global Customer Data Management Market, By Type (Access Control, Analytics, Engagement), Enterprise Size (Large Enterprises and Small, Medium-Sized Enterprises), Vertical (Automobile, Banking, Financial Services, and Insurance, Energy and Utilities, Healthcare and Life Sciences, IT and Telecommunication, Media and Entertainment, Retail and Ecommerce, and Travel and Hospitality), Delivery Mode (On Cloud, On-Premises), Application (Campaign Management, Customer Engagement and Retention, Marketing Data Segmentation, Personalized Recommendation, Predictive Analytics, Security Management), Country (U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa) Industry Trends and Forecast to 2028
Market Analysis and Insights : Global Customer Data Management Market
Customer data management market will reach at an estimated value of USD 10.31 billion and grow at a CAGR of 20.00% in the forecast period of 2021 to 2028. Increasing spending on marketing and advertising activities by enterprises is an essential factor driving the customer data management market.
Customer data platform (CDP) is defined as a packaged software which creates persistent customer database, unified, accessible to other systems. This customer data originates from various sources, to create a particular customer profile. Customer data platform (CDP) provides some functionality of customer engagement and customer behaviour.
Rising change in the landscape of customer intelligence is a crucial factor accelerating the market growth, also rising proliferation of customer channels, rising demand for omni-channel experience, rising demand for multichannel and Omni channel platforms for personalized marketing, increase in demand for first-party data assimilation and regulatory compliance, growing amount of data across verticals, and rising investments by companies in data analytics are the major factors among others boosting the customer data management market. Moreover, increasing investment and funding in CDP start-ups, rising automated smart machines to drive customer experience and rising research and development activities in the market will further create new opportunities for customer data management market in the forecast period mentioned above.
However, rising data privacy laws and protection of customer data are critical for CDP adoption which acts as the vital factor among others restraining the market growth, while longer time required for creating marketing campaigns will further challenge the customer data management market in the forecast period mentioned above.
This customer data management market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localised market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on customer data management market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Customer Data Management Market Scope and Market Size
Customer data management market is segmented on the basis of type, enterprise size, vertical, delivery mode and application. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.
- On the basis of type, customer data management market is segmented into access control, analytics and engagement.
- Based on enterprise size, the customer data management market is segmented into large enterprises and small and medium-sized enterprises.
- Based on vertical, the customer data management market is segmented into automobile, banking, financial services, and insurance, energy and utilities, healthcare and life sciences, IT and telecommunication, media and entertainment, retail and E-commerce, and travel and hospitality.
- Based on delivery mode, the customer data management market is segmented into on cloud and on-premises.
- The customer data management market is also segmented on the basis of application into campaign management, customer engagement and retention, marketing data segmentation, personalized recommendation, predictive analytics and security management.
Customer Data Management Market Scope Country Level Analysis
Customer data management market is analysed and market size, volume information is provided by country, type, enterprise size, vertical, delivery mode and application as referenced above.
The countries covered in the customer data management market report are U.S., Canada and Mexico in North America, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).
North America dominates the customer data management market due to wide customer base of large companies that opted for CDP solutions to improve customer experience, rising amount of data across verticals, increasing use of big data technology, and rising investments by companies in data analytics in this region. Asia-Pacific is the expected region in terms of growth in customer data management market due to rising proliferation of customer channels and rising demand for omni-channel experience in this region.
The country section of the customer data management market report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Customer Data Management Market Share Analysis
Customer data management market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, regional presence, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to customer data management market.
The major players covered in customer data management market report are Oracle, SAP, Adobe., Salesforce, Microsoft, SAS Institute Inc., Teradata., NICE, dnb.co.in., Leadspace, Zylotech, BLUEVENN, CaliberMind, D4t4 Solutions, Tealium, IgnitionOne, Inc, BlueConic and Acquia, Inc., among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.
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Research Methodology
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
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