Global Chamomile Herbal Tea Market – Industry Trends and Forecast to 2029

Market Analysis and Size

Tea is a popular beverage made by boiling the leaves and buds of the Camellia sinensis plant. Tea is a refreshing drink that aids in stress reduction and is widely consumed around the world. Chamomile herbal tea contains a lot of antioxidants and flavonoids. They are thought to have anti-cancer and anti-aging properties, making them a healthier option.

Data Bridge Market Research analyses that the chamomile herbal tea market which was valued at USD 226.9 million in 2021 is expected to reach the value of USD 504.35 million by 2029, at a CAGR of 10.50% during the forecast period of 2022-2029.

Market Definition

Chamomile is a flowering herb that looks like tiny daisies and has a mild floral aroma that smells almost like apple. The plant's flowers and buds are harvested for tea as the flower blooms and then dried to extend their shelf life. It is grown all over the world for its health benefits and for use in herbal teas and aromatherapy.

Report Scope and Market Segmentation

Chamomile Herbal Tea Market Dynamics

Driver:

• Shifting consumer’s preference for organic consumables as well as adoption of sustainable agricultural practices

One of the most important factors driving market growth is the growing consumer preference for safe, chemical-free, and healthy consumables. Furthermore, chamomile herbal tea farming is based on ecological processes, biodiversity, and cycles that are tailored to local conditions, which keeps the soil rich and fertile and promotes plant biodiversity. This, combined with rising initiatives undertaken by governing bodies in a variety of countries to encourage the adoption of sustainable agricultural practises through various incentives and subsidies, is contributing to market growth.

• Shift in the lifestyle as well as growing demand from the personal care industry

An increasing working population, rising demand for ready-to-use products, and expanding retail markets are some of the factors expected to drive global market growth during the forecast period. The rising popularity of chamomile as a natural ingredient in personal care products is expected to fuel growth in the global chamomile herbal tea market. Rising disposable income levels, rising food and beverage expenditure, and rising consumer awareness of healthy lifestyles are also expected to drive chamomile herbal tea market growth.

Opportunity

To reduce their carbon footprint, several manufacturers are developing tea bags with compostable and biodegradable outer packaging. They are also introducing ready-to-drink variants in order to broaden their product portfolio and boost overall sales. Furthermore, they are investing in innovative marketing strategies and celebrity endorsements, which are expected to boost market growth in the coming years.

Restraints

The major restraints in this market are an increase in coffee consumption and fluctuating raw material prices caused by unpredictability in climatic conditions. Furthermore, the industry's major players have implemented a marginal pricing strategy, which is expected to stifle overall market growth. The market's expansion is also expected to be hampered by a lack of knowledge about the health benefits of chamomile herbal teas.

This chamomile herbal tea market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the chamomile herbal tea market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Chamomile Herbal Tea Market

COVID 19 did contribute to an increase in the market for chamomile herbal tea. People preferred to use the non-store-based segment for getting their products at home because they were not leaving their homes because of the governments' precautionary instructions for COVID; the store-based segment was not widely preferred at the time. Despite COVID, the market and its key players performed well during the lockdown period. In addition, once the situation had stabilised, the store-based distribution channel segment resumed its normal sales rate. However, in the early months of 2020, the impact on the manufacturing unit was significant. The supply rate could not keep up with the high demand.

Recent Development

• Sariwangi, an Indonesian tea brand owned by Unilever, announced the June 2019 release of its new 3-in-1 Chamomile Herbal tea products. The new product line from the company includes two flavours of powdered milk tea: caramel and Teh Tarik.
•  Wagh Bakri Tea Group, a premium tea company headquartered in Gujarat, India, announced in May 2019 that it has introduced tea packaging for its Chamomile Herbal teas as part of its centennial celebrations.
• Ajinomoto General Foods Inc., a major player in the Chamomile Herbal teas market, announced a joint venture in Japan with Accenture plc, a global technology leader, in November 2019.

Global Chamomile Herbal Tea Market Scope

The chamomile herbal tea market is segmented on the basis of flower type, product type, packaging type and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Flower type

• Roman Chamomile
• German Chamomile
• Egyptian Chamomile

Product Type

• Syrups
• Premixes
• Powdered Ready to Drink
• Liquid Ready to Drink

Packaging type

• Loose Tea
• Paper Pouches
• Tea Bags
• Carton Packs
• Can Packaging

Sales channel

• Store based
• Non store based

Chamomile Herbal Tea Market Regional Analysis/Insights

The chamomile herbal tea market is analysed and market size insights and trends are provided by country, flower type, product type, packaging type and distribution channel as referenced above.

The countries covered in the chamomile herbal tea market report are U.S., Canada and Mexico in North America, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

The Asia-Pacific chamomile herbal tea market is expected to account for a sizable portion of the target market's revenue. Tea production and sales in the region's countries China, Japan, and India are expected to drive market growth in Asia Pacific, owing to the products' anti-aging and detoxifying properties, as well as rising tea consumption among people of all ages and genders. An increase in the number of tea retail outlets is another factor expected to drive target market growth. The North America market is expected to grow faster due to increased demand and consumption of green tea, as well as higher per capita tea consumption in the region, which is expected to be a major factor driving North America chamomile consumption.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Chamomile Herbal Tea Market Share Analysis

The chamomile herbal tea market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to chamomile herbal tea market.

Some of the major players operating in the chamomile herbal tea market are:

• Tata Consumer Product Limited (India)
• Unilever (UK)
• Associated British Foods plc (UK)
• Vahdam (India)
• Celestial Seasonings (US)
• Bombay Burmah Trading Corporation Limited (India)
• Stash Tea (US)
• Bigelow Tea (US)
• Shangri-la Tea (US)
• Yogi (US)
• Republic of Tea (US)
• Mighty Leaf Tea (Canada)
• Numi, Inc. P.B.C (US)
• ONO TEAS Pvt. Ltd, (India)
• Dilmah Ceylon Tea Company PLC (Sri Lanka)
• Apeejay Surrendra Group (India)

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