Global Brown Sugar Market – Industry Trends and Forecast to 2029

Market Analysis and Size

The brown sugar has witnessed considerable global demand and is estimated to continue to do so over the forecast period. The Food and Agriculture Organization (FAO) projects that China's sugar production would rise by 24 percent to 13.6 metric tons by 2020. Sugar beet and sugarcane yields account for the majority of this rise. Brown sugar has become a staple of the diet in many economies, including China, India, Australia, and others. This has made it simple for the local food and beverage sector to incorporate brown sugar into its products, which is projected to aid the market growth.

Global brown sugar market was valued at USD 17.10 billion in 2021 and is expected to reach USD 36.76 billion by 2029, registering a CAGR of 10.04% during the forecast period of 2022-2029. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, patent analysis and consumer behaviour.

Report Scope and Market Segmentation

Market Definition

Brown sugar is created either directly from cane juice or during refining. Brown sugar aids in increasing platelet production and blood flow. Compared to conventional white sugar, brown sugar has more nutrients like calcium, potassium, iron, and magnesium. Brown sugar is frequently used to sweeten beverages, sauces, marinades, and baked items. Brown sugar is a type of sugar that still contains some molasses.

Brown Sugar Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints and challenges. All of this is discussed in detail as below:

Drivers

• High Usage across Food and Beverage Industry

The recent expansion of the food and beverage industry in metropolitan areas has been a key factor driving the global brown sugar market. Urban regions' expanding demand, where sweetened beverages are becoming more and more popular, has given the demand for beverages in particular a boost. This demand will likely continue to be a major driver for the brown sugar market in the future. Given that brown sugar contains molasses and is typically unpopular for regular usage in households as table sugar due to its brown color and increased demand for energy drinks and beverages with a fruit foundation or flavor, this trend is expected to continue.

Furthermore, the growing bakery industry and the increase in the purchasing power among the consumers further increase the demand for the market growth. Brown sugar's hygroscopic properties and molasses content also make it preferable to regular sugar in the bakery business because the latter mixes better with unprocessed molasses, which is expected to increase demand for brown sugar within the forecasted period.

Opportunities

• Consumer Awareness Regarding its Benefits

The surging consumer's awareness regarding the benefits of consumption of brown sugar is estimated to generate lucrative opportunities for the market, which will further expand the brown sugar market's growth rate in the future. Brown sugar enhances blood circulation and aids in platelet development. As compared to conventional white sugar, brown sugar has additional additives, including iron, calcium, magnesium, and potassium. A lot of prepared foods and beverages, sauces, and marinades are sweetened with brown sugar.

• Burgeoning Market Strategies by Market Players

Additionally, the market players have been coming up with various strategies that will offer numerous growth opportunities. To make their products available worldwide, the firms are concentrating more and more on forming strategic alliances with multiple global corporations. In order to meet the need for applications that are developing from numerous areas, businesses are actively expanding their product portfolios and raising production levels.

Restraints/Challenges

• Lesser Consumption of Sugar

 However, the market for brown sugar is projected to have growth restraints due to consumers' growing preference for sugar-free products and their growing concern over health issues like obesity, diabetes, and heart disease. Additionally, the World Health Organization (WHO) advises adults and children to limit their sugar intake to 10% of total calorie intake, which further restrains the global demand for brown sugar.

• Adverse Impact of Excessive Consumption

Also, for the majority of healthy adults, brown sugar is safe to ingest in moderation and is well tolerated. However, excessive use may raise the risk of diabetes, weight gain, and yeast infections which is projected to be challenge for the brown sugar market over the forecast period.

In addition to the other restraints, the availability of substitutes within the market is also projected to hamper the overall market growth over the forecasted period.

This brown sugar market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the brown sugar market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Covid-19 Impact on Brown Sugar Market

The COVID-19 outbreak had a significant impact on the brown sugar market. The lockdown harmed global production and will exacerbate the current manufacturing slump and trade uncertainty. The industry's global supply chain was severely harmed, limiting the industry's growth. The lockout hurt global output and will worsen trade uncertainty and the current manufacturing slump. Comparatively speaking, the pandemic had little effect on the operations of the food and beverage sector, but its global supply chain was badly disrupted, which prevented further growth. The shutdown of the industrial and commercial sectors affected the demand for brown sugar globally. The COVID-19 epidemic caused supply chain, manufacturing, and production delays. The consumption of sugar decreased from the 26 million tons forecast earlier in 2020 to 25 million tons, according to a Sugar Asia magazine article. Additionally, it said that compared to the prior year, sugar output fell by 22% during the first half of the sugar season, from October 2019 to March 2020.

On the brighter side, the robust growth rate is anticipated during the projected period, led by the economic recovery in most emerging countries, as the brown sugar market is soon approaching its pre-COVID levels.

Recent Developments

• In January 2021, Nutrition Innovation, a Singapore-based food technology company, recently announced that it was expanding to Malaysia in collaboration with the country's largest sugar producer, CSR, to introduce its sugar reduction technology Nucane Life and provide local food manufacturers with a clean label option for reformulation with additional functional properties based on common cane sugar.
• In March 2021, Imperial Sugar Company, a port refiner with operations in Georgia and Kentucky, stated that U.S. Sugar and Louis Dreyfus Company had agreed to sell its operations and assets. This action will lower expenses while increasing production.

Global Brown Sugar Market Scope

The brown sugar market is segmented on the basis of type, form, distribution channel, end-user and application. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Dark
• Light
• Regular

 Form

• Powdered Brown Sugar
• Granules Brown Sugar
• Brown Sugar Syrup
• Brown Sugar Cubes

Distribution Channel

• Hypermarkets/Supermarkets
• Convenience Stores
• Specialty Retailers
• Online Retailer
• Other Distribution Channel

 End-user

• Hotels
• Restaurants
• Café
• Lounges
• Pharmaceutical Industry
• Residential Sector
• Cosmetic Industry

Application

• Bakery Products
• Beverages
• Dairy Products
• Confectionery Products
• Medicinal Products

Brown Sugar Market Regional Analysis/Insights

The brown sugar market is analyzed and market size insights and trends are provided by country, type, form, distribution channel, end-user and application as referenced above.

The countries covered in the brown sugar market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America dominates the brown sugar market during the forecast period of 2022 to 2029. The region is estimated to dominate because of the increasing demand from the food and beverages industry and growing demand from the bakery within the region.

Asia-Pacific is expected to grow significantly from 2022 to 2029 due to the presence of a large millennial population, an increase in disposable income resulting in high demand for premium alcohol, and the availability of various flavored-based alcohol in the region, such as China and Japan.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Brown Sugar Market Share Analysis

The brown sugar market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to brown sugar market.

Some of the major players operating in the brown sugar market are

• Imperial Sugar (U.S.)
• American Crystal Sugar (U.S.)
• Sudzucker AG (Germany)
• ASR Group (U.S.)
• Sunshine Sugar (South Africa)
• Tate & Lyle (U.K.)
• DOMINO FOODS INC (U.S.)
• Garrett Ingredients (U.K.)
• Billington Food Group (U.K.)
• Organic Tattva (India)
• Mantra Organic (India)
• Nordzucker (Germany)
• Cargill, Incorporated (U.S.)
• Taikoo Sugar Limited (China)
• Wholesome Sweeteners Inc (U.S.)
• Raizen (Brazil) 

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