Global Breastfeeding Accessories Market Size, Share and Trends Analysis Report – Industry Overview and Forecast to 2033

Breastfeeding Accessories Market Size

• The global breastfeeding accessories market size was valued at USD 2.24 billion in 2025 and is expected to reach USD 3.81 billion by 2033, at a CAGR of 6.89% during the forecast period
• The market growth is largely driven by increasing awareness of maternal and infant health, rising breastfeeding promotion initiatives by healthcare organizations, and growing emphasis on infant nutrition, which are encouraging higher adoption of breastfeeding accessories across both developed and developing regions
• Furthermore, rising numbers of working mothers, increasing preference for convenient and hygienic feeding solutions, and continuous product innovations such as wearable breast pumps, BPA-free accessories, and smart milk storage solutions are accelerating the uptake of breastfeeding accessories, thereby significantly boosting the overall market growth

Breastfeeding Accessories Market Analysis

• Breastfeeding accessories, including breast pumps, milk storage solutions, nursing pads, and feeding bottles, play a crucial role in supporting maternal and infant health by enabling safe, hygienic, and convenient breastfeeding practices across both home and healthcare settings
• The increasing demand for breastfeeding accessories is primarily driven by rising awareness of infant nutrition, growing participation of women in the workforce, favorable government initiatives promoting breastfeeding, and continuous product innovations focused on comfort, portability, and ease of use
• North America dominated the breastfeeding accessories market with a revenue share of 38.5% in 2025, supported by high breastfeeding awareness, strong healthcare infrastructure, widespread availability of advanced breast pumps, and favorable reimbursement policies in the U.S. and Canada
• Asia-Pacific is expected to be the fastest-growing region in the breastfeeding accessories market during the forecast period, driven by increasing birth rates in emerging economies, improving maternal healthcare access, rising disposable incomes, and growing adoption of modern infant care products
• The Personal Use segment accounted for the largest market revenue share of 64.5% in 2025, driven by the growing trend of home-based breastfeeding management and the rising number of working women

Report Scope and Breastfeeding Accessories Market Segmentation 

Breastfeeding Accessories Market Trends

Product Innovation and Comfort-Focused Design Enhancements

• A key and growing trend in the global breastfeeding accessories market is the increasing focus on ergonomic design, comfort, and user-centric product innovation aimed at improving the breastfeeding experience for mothers. Manufacturers are emphasizing lightweight, portable, and easy-to-use accessories that support both working and stay-at-home mothers
  • For instance, Medela has introduced compact and wearable breast pumps designed for discreet use, while Philips Avent offers ergonomically designed breast pads and nursing accessories focused on comfort and leak protection
• Advancements in materials such as BPA-free plastics, soft silicone, and hypoallergenic fabrics are enhancing product safety and comfort. Products like silicone breast milk storage bags and soft-touch nursing shields are increasingly preferred due to their ease of cleaning and reusability
• The growing demand for reusable, eco-friendly, and sustainable breastfeeding products is also shaping product development strategies. Brands are introducing washable breast pads and recyclable milk storage solutions to align with environmentally conscious consumer preferences
• The availability of multifunctional accessories—such as combined pumping and storage systems—supports convenience and time efficiency for mothers, especially those balancing breastfeeding with professional commitments
• This trend toward comfort-oriented, innovative, and sustainable breastfeeding accessories is redefining consumer expectations and strengthening brand differentiation in the market

Breastfeeding Accessories Market Dynamics

Driver

Rising Awareness of Maternal Health and Increasing Breastfeeding Promotion Initiatives

• The growing awareness regarding maternal and infant health, along with strong recommendations from healthcare organizations advocating breastfeeding, is a major driver of the Breastfeeding Accessories market
  • For instance, initiatives by the World Health Organization (WHO) and UNICEF promoting exclusive breastfeeding for the first six months have significantly increased demand for breastfeeding aids such as breast pumps, nursing pads, and milk storage containers
• Hospitals and maternity care centers are increasingly recommending breastfeeding accessories to new mothers to support lactation, manage milk supply, and address common breastfeeding challenges
• The rising number of working women and extended maternity care support policies are further accelerating the adoption of convenient breastfeeding solutions that enable milk expression and storage
• In addition, improved access to breastfeeding accessories through pharmacies, specialty baby stores, and online retail platforms is making these products more widely available, supporting sustained market growth

Restraint/Challenge

High Product Costs and Limited Awareness in Developing Regions

• The relatively high cost of advanced breastfeeding accessories, particularly electric breast pumps and premium storage solutions, remains a key restraint to market expansion, especially in price-sensitive regions
  • For instance, premium electric breast pumps from established brands may be unaffordable for low-income households, limiting adoption despite clear health benefits
• Limited awareness regarding the proper use and benefits of breastfeeding accessories in certain developing and rural areas further restricts market penetration
• Many mothers continue to rely on traditional practices due to lack of education and professional guidance
• Concerns related to product hygiene, maintenance, and durability also influence purchasing decisions, particularly for reusable accessories
• Overcoming these challenges through cost-effective product offerings, awareness campaigns, healthcare professional involvement, and improved distribution networks will be critical for expanding the Breastfeeding Accessories market globally

Breastfeeding Accessories Market Scope

The market is segmented on the basis of product, application, and end user.

• By Product

On the basis of product, the Global Breastfeeding Accessories market is segmented into Nipple Care Products, Breast Shells, Breast Pads, Breastmilk Storage and Feeding, Baby Scales, Breastmilk Preparation and Cleaning Products, and Others. The Breastmilk Storage and Feeding segment dominated the largest market revenue share of 36.8% in 2025, driven by the rising preference for expressed breast milk and increasing awareness about safe milk storage practices. Products such as milk storage bags, bottles, and feeding systems are widely adopted by working mothers seeking flexibility and convenience. The growing penetration of electric breast pumps directly supports demand for compatible storage and feeding accessories. Hospitals and maternity centers also recommend standardized storage solutions, further strengthening adoption. Continuous product innovation, including BPA-free and eco-friendly materials, enhances consumer trust. E-commerce availability and brand visibility contribute significantly to volume sales. The segment benefits from recurring purchases, making it a consistent revenue generator across developed and emerging markets.

The Nipple Care Products segment is expected to witness the fastest CAGR of 21.4% from 2026 to 2033, driven by rising awareness of breastfeeding-related complications such as soreness, cracking, and infections. Increasing first-time motherhood rates and growing emphasis on maternal comfort fuel demand for creams, ointments, and balms. Healthcare professionals increasingly recommend preventive nipple care, supporting rapid adoption. Natural and organic formulations are particularly driving growth among health-conscious consumers. Expansion of online maternal care platforms further accelerates market penetration.

• By Application

On the basis of application, the Breastfeeding Accessories market is segmented into Hospital Grade and Personal Use. The Personal Use segment accounted for the largest market revenue share of 64.5% in 2025, driven by the growing trend of home-based breastfeeding management and the rising number of working women. Mothers increasingly prefer owning personal breastfeeding accessories for hygiene, privacy, and convenience. The availability of compact, user-friendly products tailored for home use further supports dominance. Growth in nuclear families and limited access to extended maternity support also increase reliance on personal breastfeeding solutions. Subscription-based sales and bundled product offerings enhance affordability and accessibility. Social media awareness and peer recommendations strongly influence purchase decisions. Emerging economies are witnessing rapid uptake due to improving maternal healthcare awareness.

The Hospital Grade segment is projected to grow at the fastest CAGR of 19.6% from 2026 to 2033, fueled by increasing hospital births and rising emphasis on neonatal nutrition. Hospitals and maternity wards are investing in advanced breastfeeding support equipment to improve patient outcomes. The growing number of NICUs and lactation counseling programs supports adoption. Government initiatives promoting breastfeeding practices further accelerate institutional demand. Technological advancements and durable product designs also contribute to segment growth.

• By End User

On the basis of end user, the market is segmented into Hospitals, Clinics, Maternity Centres, Personal, and Others. The Personal end-user segment dominated the market with a revenue share of 42.9% in 2025, driven by direct consumer purchases for home breastfeeding needs. Increasing awareness about postpartum care and infant nutrition encourages mothers to invest in quality accessories. Rising disposable income and the availability of premium branded products strengthen this segment’s position. Online retail channels make product comparison and access easier, driving higher adoption rates. Product customization and ergonomic designs appeal strongly to individual users. Influencer marketing and digital education campaigns further boost demand. The segment benefits from repeat purchases across different breastfeeding stages.

The Hospitals segment is expected to register the fastest CAGR of 20.8% from 2026 to 2033, driven by increasing institutional focus on breastfeeding support programs. Hospitals are integrating breastfeeding accessories as part of standard maternity care protocols. Growth in maternal healthcare infrastructure, especially in Asia-Pacific and Latin America, supports expansion. Rising investments in neonatal care units also fuel demand. Partnerships between manufacturers and healthcare providers enhance product penetration. Regulatory emphasis on infant health outcomes further accelerates institutional adoption

Breastfeeding Accessories Market Regional Analysis

• North America dominated the breastfeeding accessories market with a revenue share of 38.5% in 2025, supported by high breastfeeding awareness, a well-established healthcare infrastructure, and the widespread availability of advanced breastfeeding products such as electric breast pumps, nursing pads, and milk storage solutions
• Consumers in the region highly value convenience, hygiene, and technological advancement in breastfeeding accessories. For instance, hands-free wearable breast pumps from brands such as Medela and Willow, along with hospital-grade pumps recommended by maternity care providers, are widely adopted across the U.S. and Canada
• This strong adoption is further supported by favorable reimbursement policies, high disposable incomes, and proactive maternal healthcare programs, establishing breastfeeding accessories as essential products for both hospital and home-based maternal care

U.S. Breastfeeding Accessories Market Insight

The U.S. breastfeeding accessories market captured the largest revenue share in 2025 within North America, driven by strong healthcare spending, high awareness of breastfeeding benefits, and widespread access to advanced lactation products. The increasing number of working mothers has accelerated demand for portable and electric breast pumps, milk storage bags, and nursing accessories. For instance, products from Philips Avent, Spectra Baby USA, and Lansinoh are commonly used across hospitals and households. Moreover, the strong presence of maternity support programs, lactation consultants, and insurance-covered breast pump offerings continues to propel market growth in the U.S.

Europe Breastfeeding Accessories Market Insight

The Europe breastfeeding accessories market is projected to expand at a substantial CAGR during the forecast period, driven by increasing awareness of maternal and infant nutrition and strong government-backed breastfeeding promotion initiatives. Rising urbanization and changing lifestyles are encouraging mothers to adopt efficient pumping and milk storage solutions. For instance, manual and electric pumps from Medela and Chicco are widely used across hospitals and retail pharmacies in Europe. The region is witnessing steady growth across hospitals, maternity clinics, and home-care settings, with breastfeeding accessories increasingly included in postnatal care packages.

U.K. Breastfeeding Accessories Market Insight

The U.K. breastfeeding accessories market is anticipated to grow at a noteworthy CAGR during the forecast period, supported by public healthcare initiatives promoting breastfeeding and postnatal care. Concerns related to breastfeeding challenges such as milk supply management and convenience are driving the adoption of breast pumps, nipple shields, and nursing pads. For instance, products from Tommee Tippee and Medela are widely recommended by NHS-supported maternity services. The expansion of online retail platforms and specialty baby care stores further enhances product accessibility across the country.

Germany Breastfeeding Accessories Market Insight

The Germany breastfeeding accessories market is expected to expand at a considerable CAGR during the forecast period, fueled by high healthcare standards, strong emphasis on maternal well-being, and preference for high-quality, eco-friendly products. German consumers show strong demand for BPA-free, reusable, and sustainably manufactured breastfeeding accessories, such as silicone breast pumps and washable nursing pads from brands like NUK and Medela. The presence of advanced maternity clinics and structured parental care policies continues to support steady market growth.

Asia-Pacific Breastfeeding Accessories Market Insight

The Asia-Pacific breastfeeding accessories market is expected to grow at the fastest CAGR during the forecast period, driven by increasing birth rates in emerging economies, improving maternal healthcare access, and rising disposable incomes. Growing awareness of breastfeeding benefits in countries such as China, India, and Southeast Asia is accelerating the adoption of modern breastfeeding products. For instance, affordable electric pumps and milk storage solutions from local and international brands are gaining traction. In addition, expanding healthcare infrastructure and government initiatives promoting maternal and child health are significantly contributing to regional market expansion.

Japan Breastfeeding Accessories Market Insight

The Japan breastfeeding accessories market is gaining momentum due to increasing focus on maternal health, high product quality standards, and demand for compact, easy-to-use breastfeeding solutions. Working mothers in Japan increasingly prefer quiet, portable breast pumps and discreet nursing accessories, such as compact electric pumps and silicone milk collectors. Japan’s aging maternal demographic and strong healthcare support systems are further encouraging the adoption of reliable breastfeeding accessories in both hospital and home-care settings.

China Breastfeeding Accessories Market Insight

The China breastfeeding accessories market accounted for the largest revenue share in Asia Pacific in 2025, driven by a growing middle-class population, rising healthcare awareness, and increasing investment in maternal and infant care products. Urban families are increasingly adopting electric breast pumps, milk storage bags, and sterilization accessories, supported by strong domestic manufacturers and global brands. Government efforts to improve maternal healthcare standards and the rapid expansion of e-commerce platforms are key factors propelling market growth in China.

Breastfeeding Accessories Market Share

The Breastfeeding Accessories industry is primarily led by well-established companies, including:

• Medela AG (Switzerland)
• Philips Avent (Netherlands)
• Pigeon Corporation (Japan)
• Lansinoh Laboratories (U.S.)
• Newell Brands (U.S.)
• Mayborn Group Limited (U.K.)
• Evenflo Feeding, Inc. (U.S.)
• Artsana S.p.A. (Italy) – Chicco
• Ameda, Inc. (U.S.)
• Ardo Medical AG (Switzerland)
• Handi-Craft Company (U.S.)
• Hygeia Medical Group (U.S.)
• Béaba (France)
• MAM Babyartikel GmbH (Austria)
• Nuby (U.S.)

Latest Developments in Global Breastfeeding Accessories Market

• In March 2021, Philips Avent launched the Philips Avent Double Electric Breast Pump, Advanced, featuring Natural Motion Technology with suction and nipple stimulation that mimics a baby’s feeding rhythm — designed to support modern mothers balancing busy lifestyles
• In January 2023, Medela introduced the Freestyle Hands-Free Breast Pump, its first in-bra wearable pump with ultra-lightweight, comfortable, and discreet collection cups connected to a portable motor, pioneering hands-free pumping convenience
• In August 2023, Lansinoh launched its Wearable Breast Pump designed to empower mothers with hands-free pumping and hospital-strength suction up to 280 mmHg, offering comfort and mobility for active breastfeeding routines
• In June 2025, Ameda, Inc. announced that its GLO Wearable Breast Pump won the 2025 Baby Innovation Award for Breast Pump Technology Innovation of the Year, recognized for breakthrough design, Milk Optimizing Technology, and multiple customizable suction levels — a milestone innovation in wearable breast pumps
• In January 2025, Willow Innovations, Inc. introduced a new line of breastfeeding accessories, including a Silicone Wearable Breast Pump, Glass Breast Milk Pitcher, and Breast Milk Storage Bags, aimed at enhancing the breastfeeding, pumping, and milk storage experience for new mothers globally
• In March 2025, Willow Innovations, Inc. announced the acquisition of Elvie, combining Willow’s wearable pump technologies with Elvie’s established product portfolio to create a comprehensive maternal health platform with global distribution capabilities

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