Global Blanket Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

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Blanket Market Analysis

• Growing urbanization and home ownership rates are driving increased demand for household comfort products, including blankets
• The trend of interior decoration and personalized home aesthetics is encouraging the purchase of designer and themed blankets for living and bedroom spaces
• Asia-Pacific dominated the blanket market with the largest revenue share of 41.3% in 2024, driven by rapid urbanization, rising disposable incomes, and increasing consumer demand for affordable and seasonal home comfort products
• North America region is expected to witness the highest growth rate in the global blanket market, driven by heightened interest in home décor, seasonal demand for thermal comfort, and growing awareness of eco-friendly textile options among consumers
• The polyester segment dominated the market with the largest market revenue share of 39.5% in 2024, driven by its affordability, durability, and ease of maintenance. Polyester blankets are widely preferred in both residential and commercial settings due to their lightweight nature and resistance to shrinking and wrinkling. Their availability in a range of colors and patterns further enhances consumer appeal across diverse demographics

Report Scope and Blanket Market Segmentation      

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Blanket Market Trends

“Surging Popularity of Weighted and Therapeutic Blankets Among Wellness-Conscious Consumers”

•  Weighted and therapeutic blankets are becoming increasingly popular due to their calming effects, especially for people experiencing anxiety, stress, insomnia, or sensory-related issues. These blankets apply deep pressure stimulation, promoting relaxation and better sleep
•  The self-care movement is driving consumers to invest in products that support physical and mental wellness at home. Weighted blankets are seen as dual-purpose items that offer both comfort and therapeutic benefits in a personal wellness toolkit
•  Innovations in breathable fabrics, moisture-wicking materials, and cooling technologies have made weighted blankets more appealing to a broader audience. Customizable options in weight, size, and cover fabrics enhance personalization and year-round usability
•  Rising public awareness around mental health, stress relief, and sleep hygiene is contributing to the adoption of therapeutic sleep accessories. Consumers are looking for holistic, non-pharmaceutical solutions to improve rest and overall well-being
•  For instance, Gravity Blankets (U.S.) reported significant growth in online sales as consumers embraced at-home wellness and sleep improvement tools. The brand has successfully positioned itself within the growing sleep-tech and self-care markets

Blanket Market Dynamics

Driver

“Increasing Demand for Home Comfort and Aesthetic Bedding Products”

•  Consumers are spending more time at home and seeking to elevate their personal spaces, driving up demand for comfortable and stylish blanket options. Soft furnishings now play a key role in both comfort and ambiance
•  Blankets are increasingly viewed as lifestyle accessories rather than just utility items. Their use in home décor settings such as sofas, reading nooks, and bedding adds aesthetic and functional value
•  Platforms such as Instagram and Pinterest, along with influencer content, are popularizing decorative blankets that reflect seasonal trends, color palettes, and personalized design choices
•  Manufacturers are responding with a wide array of textures, prints, sustainable materials, and artisanal designs that cater to varied tastes and regional preferences. This personalization trend is reshaping product development strategies
•  For instance, H&M Home and Urban Outfitters Home have launched curated collections of designer blankets that combine modern aesthetics with comfort, catering to the rising demand for cozy yet fashion-forward home décor items

Restraint/Challenge

“Fluctuating Raw Material Costs and Supply Chain Disruptions”

•  Prices of essential materials such as cotton, fleece, polyester, and wool are highly volatile, driven by climatic conditions, market speculation, and global demand-supply imbalances. These fluctuations impact production budgets and pricing strategies
•  Events such as floods, droughts, and trade tensions can severely affect the availability of raw materials. Labor shortages and transportation bottlenecks add further stress to the supply chain for blanket manufacturers
•  Ongoing shipping container shortages, port congestion, and delays in ocean freight have extended lead times for both inbound raw materials and outbound finished goods. This results in lower stock availability and longer delivery cycles
•  Smaller brands often face challenges in absorbing cost increases, making it difficult to compete with larger players. Inventory gaps and inconsistent pricing reduce consumer trust and hinder brand scalability
•  For instance, during the global supply chain crisis of 2021–2022, many home textile companies faced extended delays and cost surges. As a result, they were unable to restock fast-moving items during peak seasons, directly affecting sales

Blanket Market Scope

The market is segmented on the basis of material type, product type, application, and sales channel.

• By Material Type

On the basis of material type, the blanket market is segmented into wool, polyester, cotton, and others. The polyester segment dominated the market with the largest market revenue share of 39.5% in 2024, driven by its affordability, durability, and ease of maintenance. Polyester blankets are widely preferred in both residential and commercial settings due to their lightweight nature and resistance to shrinking and wrinkling. Their availability in a range of colors and patterns further enhances consumer appeal across diverse demographics.

The cotton segment is expected to witness the fastest growth rate from 2025 to 2032, supported by increasing demand for breathable, hypoallergenic, and eco-friendly fabrics. Cotton blankets are gaining popularity among health-conscious and sustainability-focused consumers, particularly in warmer climates where natural fibers are preferred for comfort and moisture absorption.

• By Product Type

On the basis of product type, the blanket market is segmented into regular blanket and electric blanket. The regular blanket segment held the largest market revenue share in 2024, owing to its wide availability, lower cost, and versatility in usage across all seasons. Regular blankets are a staple in households worldwide, with growing demand for stylish, decorative options that complement home interiors.

The electric blanket segment is expected to witness the fastest growth rate from 2025 to 2032, fuelled by rising demand in colder regions and increasing awareness of energy-efficient heating solutions. These blankets offer customizable warmth and are especially appealing to elderly consumers and those seeking cost-effective alternatives to room heating.

• By Application

On the basis of application, the market is segmented into household and commercial. The household segment accounted for the largest revenue share in 2024, driven by increased consumer spending on home comfort and aesthetics. Blankets are increasingly being used as both functional and decorative items, with demand rising for premium designs and materials.

The commercial segment is expected to witness the fastest growth rate from 2025 to 2032, supported by rising demand in hospitality, healthcare, and airline sectors. Hotels, hospitals, and airlines prioritize durable, easy-to-maintain blankets, contributing to the growth of this segment across regions.

• By Sales Channel

On the basis of sales channel, the blanket market is segmented into hypermarkets/supermarkets, specialty stores, multi-brand stores, independent store retailers, online retailers, and others sales channel. The hypermarkets/supermarkets segment led the market with the highest revenue share in 2024, owing to easy product availability, competitive pricing, and the benefit of physical product inspection before purchase.

The online retailers segment is expected to witness the fastest growth rate from 2025 to 2032, driven by the growing popularity of e-commerce platforms offering a wide variety of blanket styles, user reviews, and convenient doorstep delivery. Increased internet penetration and digital payment adoption, particularly in emerging markets, are expected to accelerate online sales growth during the forecast period.

Blanket Market Regional Analysis

•  Asia-Pacific dominated the blanket market with the largest revenue share of 41.3% in 2024, driven by rapid urbanization, rising disposable incomes, and increasing consumer demand for affordable and seasonal home comfort products
•  Consumers in the region are showing strong interest in both functional and decorative blankets, with preferences ranging from traditional woven styles to lightweight and electric options suited to diverse climates
•  This widespread adoption is further supported by a growing middle-class population, expansion of digital retail platforms, and the presence of local textile manufacturers offering a wide variety of designs and materials at competitive prices

China Blanket Market Insight

The China blanket market captured the largest revenue share within Asia-Pacific in 2024, fuelled by a vast consumer base, high production capacity, and rising demand for cost-effective yet stylish bedding solutions. Chinese consumers are increasingly drawn to microfiber and polyester blankets for their affordability and ease of care, while domestic brands continue to innovate in terms of colors, prints, and packaging. E-commerce giants such as JD.com and Tmall further enhance product reach and visibility across both urban and rural areas, making China a key growth engine in the global blanket industry.

Japan Blanket Market Insight

The Japan blanket market is expected to witness the fastest growth rate from 2025 to 2032, driven by the country’s preference for compact, multifunctional, and minimalist home products. Blankets with sleek designs and temperature-regulating features are gaining popularity among Japanese consumers, who value practicality and comfort. Electric blankets, in particular, have seen increased uptake due to energy efficiency and the country’s aging population seeking ease-of-use solutions. The integration of traditional aesthetics with modern textile technologies is also helping brands cater to both younger and older demographics.

North America Blanket Market Insight

The North America blanket market is expected to witness the fastest growth rate from 2025 to 2032, supported by consumer demand for seasonal, stylish, and sustainable bedding products. Consumers across the region are embracing blankets that blend function with design, often used as décor elements in living spaces. High purchasing power and access to diverse retail formats contribute to product variety and customization. Growth in specialty textiles and eco-conscious product lines is further supported by brand innovations targeting both residential and hospitality sectors.

U.S. Blanket Market Insight

The U.S. blanket market is expected to witness the fastest growth rate from 2025 to 2032, driven by lifestyle trends focused on comfort, home décor, and wellness. There is strong demand for premium materials such as organic cotton, recycled polyester, and plush fleece, especially among millennial and Gen Z consumers. Blanket sales are increasingly influenced by seasonal promotions, social media marketing, and home styling trends. Major retail and e-commerce platforms continue to broaden product accessibility and customization, making the U.S. a stable and mature market for home textiles.

Europe Blanket Market Insight

The Europe blanket market is expected to witness the fastest growth rate from 2025 to 2032, supported by energy-saving preferences and the region’s cold seasonal climate. Consumers in countries such as Germany, France, and the U.K. prefer wool and eco-friendly materials that align with sustainable living values. Electric blankets are gaining attention as efficient heating alternatives during winter. The hospitality and healthcare sectors also contribute to demand, with institutions prioritizing easy-to-clean, long-lasting blanket materials that offer comfort and compliance with hygiene standards.

Germany Blanket Market Insight

The Germany blanket market is expected to witness the fastest growth rate from 2025 to 2032, driven by strong demand for high-quality, durable, and sustainably sourced textile products. German consumers tend to favor neutral-toned, functional blankets made from natural fibers that align with the country’s environmental standards. Blankets serve both as household essentials and stylish furnishings, with increased purchases through home décor retailers and online specialty platforms. The market also benefits from Germany’s position as a key player in Europe’s textile manufacturing and innovation space.

U.K. Blanket Market Insight

The U.K. blanket market is expected to witness the fastest growth rate from 2025 to 2032, supported by the rising trend of home personalization, energy-conscious purchasing habits, and colder seasonal temperatures. Consumers are drawn to versatile products that offer both warmth and visual appeal. Retailers have seen growing demand for knitted, weighted, and designer fleece blankets, often promoted through lifestyle influencers and online campaigns. The proliferation of home improvement chains and digital platforms enhances product visibility and access, further boosting sales in both residential and commercial applications.

Blanket Market Share

The Blanket industry is primarily led by well-established companies, including:

• Pendleton Woolen Mills (U.S.)
• Amritsar Swadeshi Textile Corporation Pvt. Ltd. (India)
• BUDDEMEYER S/A (Brazil)
• Boll & Branch LLC (U.S.)
• Kaufidee GmbH (prospective URBANARA Ventures GmbH) (Germany)
• Shanghai Easun Group Imp & Exp Co., Ltd. (China)
• Medline Industries, Inc. (U.S.)
• Chellco Industries Limited (Nigeria)
• Biddeford (U.S.)
• Youngman Woollen Mills Private Limited. (India)
• Morphy Richards (England)
• Silentnight Group Limited. (U.K.)
• Barker Textiles UAB (Lithuania)
• Kanata Blanket Co. (Canada)
• Faribault Woolen Mill (U.S.)

Latest Developments in Global Blanket Market

• In October 2023, Trust Housing initiated a community support program after securing GBP 120,000 in funding to assist residents during winter, aiming to ensure their safety and well-being. This development reflects the organization's proactive role in social care and is expected to enhance demand for essential home comfort products, including blankets, especially among vulnerable populations
• In October 2023, Myer, through its senior homeware’s buyer Jess Gavin, introduced blankets with advanced cooling technology designed to regulate body temperature and improve sleep quality. This innovation is likely to drive consumer interest in functional home textiles, strengthening the premium blanket segment
• In September 2023, National Blankets announced plans to manufacture one million high-quality blankets annually for domestic and export markets, pending funding support through Special Drawing Rights (SDRs). The initiative is set to boost local production capacity and reinforce Zimbabwe’s position in the regional textile market
• In September 2023, Zimbabwe received SDR 677 million (USD 958 million) from the International Monetary Fund (IMF), allocating part of it to uplift strategic sectors such as the textile industry. This move is expected to stimulate economic development, promote industrial resilience, and support increased output in blanket manufacturing

SKU-61361