Global At–Home Gel Nail Kits Market – Industry Trends and Forecast to 2031

At–Home Gel Nail Kits Market Analysis and Size

The essential factors contributing to the growth of the global at–home gel nail kits market in the forecast period of 2024 to 2031 include increasing, growth in industrial applications, and technological advancements improving production efficiency. In consumer preference for clean label and natural ingredients are also driving the market growth.

Data Bridge Market Research analyses that the global at–home gel nail kits market which was USD 711.70 million in 2023, is expected to reach USD 1186.73 million by 2031, growing at a CAGR of 6.6% during the forecast period of 2024 to 2031. In 2024, the online stores segment will dominate the market due to the rising disposable incomes and increasing health and wellness trends. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Report Scope and Market Segmentation

Market Definition

At-home gel nail kits encompasses the sale of kits containing gel nail polish, base and top coats, curing lamps, and other accessories for consumers to perform gel manicures and pedicures at home. This market specifically targets individuals who seek convenience, affordability, and professional-quality results in their nail care routines without visiting a salon. At-home gel nail kits offer consumers the flexibility to achieve long-lasting, salon-like manicures in the comfort of their own homes, catering to a wide range of demographics including women, men, teens, and young adults.

Global At–Home Gel Nail Kits Market Dynamics

Drivers

• Convenience and Accessibility

At-home gel nail kits offer convenience by allowing consumers to achieve salon-quality results from the comfort of their own homes. They eliminate the need for salon appointments, saving time and travel costs, which appeals to busy individuals and those with limited access to salons. Advances in gel nail polish formulations and curing technology have improved the quality, durability, and ease of use of at-home gel nail kits. Innovations such as quick-drying formulas, long-lasting wear, and LED curing lamps contribute to the growing popularity of these kits.

• Increasing Disposable Income

Rising disposable income levels in emerging markets contribute to the growth of the at-home gel nail kits market. As customers have more optional revenue, they are prepared to capitalize in beauty and self-care products, including DIY nail care solutions. Temporary closures of nail salons and concerns about hygiene and social distancing prompted many consumers to turn to DIY nail care options as a safer alternative.

Opportunities

• Customization and Personalization

The influencers, beauty bloggers, and social media boards play a major role in motivating mindfulness and request for at-home gel nail kits. Authorizations, tutorials, and user-generated content showcase the benefits and versatility of DIY gel manicures, influencing purchasing decisions among followers. Education initiatives by manufacturers and beauty influencers raise awareness about the benefits of at-home gel nail kits and provide guidance on proper application techniques, maintenance tips, and nail care best practices, encouraging consumer adoption and loyalty.

• Targeting Niche Markets

Identifying and targeting niche markets within the at-home gel nail kits sector, such as kits designed for specific demographics (men, teens) or occasions (weddings, holidays), can unlock new growth opportunities. Tailoring products and marketing strategies to niche segments allows companies to differentiate themselves and capture market share. There's an opportunity to expand distribution channels beyond traditional retail outlets to reach consumers through e-commerce platforms, direct sales, subscription services, and beauty subscription boxes.

Restraint/Challenges

• Consumer Education and Skill Level

Many consumers may lack the knowledge or skills required to achieve professional-looking results with at-home gel nail kits, particularly beginners. Educating consumers on proper application techniques, nail care practices, and troubleshooting common issues is crucial to enhancing product satisfaction and user experience. At-home gel nail kits face competition from professional salon services, which offer expertise, precision, and personalized experiences that may be difficult to replicate at home

• Product Pricing and Affordability

The upfront cost of at-home gel nail kits may deter price-sensitive consumers, especially those accustomed to lower-cost alternatives such as traditional nail polish or salon services. Manufacturers must balance product pricing to offer value while maintaining profitability and competitiveness in the market.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions. Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• In 2024, Coty Inc has collaborated with Lena Gercke to bring shared vision to life in the beauty space. Lena’s fashion brand LeGer is one of the fastest growing personal fashion labels in Germany, creating unique yet timeless pieces that empower women through fashion.

Global At–Home Gel Nail Kits Market Scope  

The market is segmented on the basis of product type, price range, end user and distribution channel the growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Gel Nail Polish Kits
• Nail Art Kits
• Starter Kits
• Professional Kits

Price Range

• Premium Kits
• Mid-range Kits
• Budget-Friendly Kits

End User

• Women
• Teens and Young Adults
• Men

Distribution Channel

• Online
• Offline

Global At–Home Gel Nail Kits Market Regional Analysis/Insights

Global at–home gel nail kits market is analysed and market size insights and trends are provided by country, product type, price range, end user and distribution as referenced above.

The countries covered in the global at–home gel nail kits market report are U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E, Saudi Arabia, Egypt, South Africa, Israel, Rest of Middle East and Africa.

North America dominates the global market due to growing awareness and rising standards for beauty and personal care and presence of cost savings options compared to regular salon visits, making them an attractive option for budget-conscious consumers.

Asia-Pacific region exhibits the highest CAGR in the market. This growth is attributed to increasing consumer awareness of economic growth, industrial development, and investment in key sectors.

The country section of the report also provides individual market impacting factors and changes in regulations in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Global At–Home Gel Nail Kits Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Some of the major players operating in the global at–home gel nail kits market are:

• Coty, Inc. (U.S.)
• Revlon Consumer Products Corporation (U.S.)
• OPI Products Inc. (U.S.)
• CND (Creative Nail Design, Inc.) (U.S.)
• Orly International, Inc. (U.S)
• OPALLAC PTY LTD (Australia)
• Alessandro International GmbH (Germany)
• Sally Hansen (U.S.)
• Le Mini Macaron (France)
• Mylee (U.K.)

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