Global Antivirus Software Market, By Type (Free Antivirus, Paid Antivirus), Devices (Desktop, Laptop, Smartphones, Tablet, Servers, Others), Operating System (Windows, MAC, Android/IOS/Linux), End User (Individual Users, Enterprise Users, Government Users, Others) Country (U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa) Industry Trends and Forecast to 2028
Market Analysis and Insights: Global Antivirus Software Market
Antivirus software market size is valued at USD 3,643.07 million by 2028 is expected to grow at a compound annual growth rate of 1.6% in the forecast period of 2021 to 2028. Data Bridge Market Research report on antivirus software provides analysis and insights regarding the various factors expected to be prevalent throughout the forecasted period while providing their impacts on the market’s growth.
Antivirus software helps to secure and protect the user’s computer from threats when a user is browsing multiple websites online. It is used to detect malware, which consist of viruses, trojans, and worms and is used to remove unnecessary files from the host computer system. It has features such as information protection, advanced threat protection and endpoint security.
The increase in the number of internet users, small-medium enterprises (SMEs) and educational hubs is expected to influence the growth of antivirus software market over the forecast period of 2021 to 2028. Also the increase in the government initiatives for cyber security and the proliferation of mobile devices are also anticipated to flourish the growth of the antivirus software market. Furthermore, the rise in the number of mobile users and personal computer systems and the high demand for smartphones are also likely to positively impact the growth of the market. Moreover, the rapid technological advancements is also expected create a huge demand for antivirus software as well as lifting the growth of the antivirus software market.
However, the rise in the number of solution vendors providing software on trial basis or free pirated antivirus software are expected to act as the major limitations for the growth of antivirus software in the above mentioned forecasted period, whereas the dearth of in-house expertise and rise in the concerns related to data security can challenge the antivirus software market growth in the forecast period of 2021 to 2028.
Likewise, high demand for secured enterprise data systems, rise in the number of mobile users and personal computer systems and increase in the number of SME’s and large enterprises are expected to create various new opportunities that will lead to the growth of the antivirus software market in the above mentioned forecasted period.
This antivirus software market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on antivirus software market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Global Antivirus Software Market Scope and Market Size
Antivirus software market is segmented on the basis of type, devices, operating system and end user. The growth among segments helps you analyze niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.
Antivirus software market is segmented on the basis of type into free antivirus and paid antivirus.
- On the basis of devices, the antivirus software market is segmented into desktop, laptop, smartphones, tablet, servers and others.
The antivirus software market is also segmented on the basis of operating system into windows, MAC and android/IOS/Linux.
- Based on end user, the antivirus software market is segmented into individual users, enterprise users, government users and others.
Antivirus Software Market Country Level Analysis
Antivirus software market is analyzed and market size, volume information is provided by country, type, devices, operating system and end user as referenced above.
The countries covered in the antivirus software market report are U.S., Canada and Mexico in North America, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA)as a part of Middle East and Africa (MEA).
North America leads the antivirus software market due to the rise in the investments by major operating players. Asia-Pacific is expected to expand at a significant growth rate of over the forecast period of 2021 to 2028 owing to the increase in the demand for secured enterprise data systems and rise in the number of SME’s and large enterprises.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Antivirus Software Market Share Analysis
Antivirus software market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, regional presence, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to antivirus software market.
The major players covered in the antivirus software market report are Avast Software s.r.o., Microsoft, NortonLifeLock Inc., Avira Operations GmbH & Co. KG., McAfee, LLC, F-Secure, Adaware, BullGuard, Trend Micro Incorporated, ESET, spol. s r.o., Fortinet, Inc., G DATA CyberDefense AG, AO Kaspersky Lab, Panda Security, Quick Heal Technologies Limited, Comodo Security Solutions, Inc., Sophos Ltd., Malwarebytes, Bitdefender and Cisco Systems, Inc., among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.
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Research Methodology
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
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