Global Air Care Market – Industry Trends and Forecast to 2029

Global Air Care Market, By Product Type (Electric Air Fresheners, Candle Air Fresheners, Liquid Air Fresheners, Gel Air Fresheners, Spray/Aerosol Air Fresheners, and Others), Price (Low, Medium, and High), Type of Customers (Individual Customers and Enterprise Customers), Application (Rooms, Toilets, and Cars), Distribution Channel (Online and Offline) – Industry Trends and Forecast to 2029.

Air care Market Analysis and Size

In the recent years, there has been an explosion in the many products offered in the global air care market, with novel and new delivery systems. They influence the aromatherapy sector and put much more emphasis on creating the perfect atmosphere for all occasions. The development of freshener sprays, both non-aerosol and aerosol, along with air-liquid wick-type products or freshener gels, offer a variety to different kinds of consumers or industrial products that can provide long-term fragrance distribution.

Data Bridge Market Research analyses that the air care market was valued at USD 11.98 billion in 2021 and is expected to reach USD 16.65 billion by 2029, registering a CAGR of 4.20% during the forecast period of 2022 to 2029. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, patent analysis and technological advancements.     

Air care Market Scope and Segmentation

Market Definition

Air care products span various forms, such as diffusers, gels, candles, scented aerosol sprays, pump sprays, and plug-ins. These products are used to remove indoor malodours and to deliver pleasant scent experiences. An air freshener is a major product that typically emits fragrance to remove unpleasant odors in a room. It consists of several ingredients such as propellants, fragrances, and solvents such as glycol ethers, mineral oil, and 2-butoxyethanol that help neutralize an unpleasant odor.

Global Air care Market Dynamics

Drivers

• Increasing pollution level

The air care products industry growth is witnessed due to several factors. The major factor is the increasing pollution levels across several countries in developing and developed regions. Some of the most toxic and common indoor pollutants are volatile organic compounds released from perfumes, smoke from cigarettes and firewood, moth repellents, hair sprays, and others. Thus, the increasing pollution level is anticipated to drive the market's growth rate.

• Increasing adoption of air care products in vehicles for maintaining hygiene

The rising presence of airborne pathogens is anticipated to boost the growth of the air care market during the forecast period. Increasing awareness regarding hygiene is the major factor that boosts the demand for air care in the market. The rapid upsurge in sales of cars and other vehicles, along with the increasing popularity of using air fresheners in vehicles, is projected to drive the growth of the air care market globally.

Opportunities

• The surge in innovations in air fresheners

Manufacturers of air fresheners are more focused on producing innovative and new products to meet consumers' demands and changing needs by using advanced technologies. The major market players are distinguishing their offerings regarding ingredients, size, functionalities, flavors, and packaging format to gain a competitive advantage and upsurge their consumer base. Moreover, the increasing demand for plant-based and eco-friendly air care products is generating immense opportunities for the market players. Thus, the manufacturers are increasing their availability for manufacturing innovative products and increasing their research activities to produce eco-friendly air care products.

Restraints/ Challenges

• Problems associated with air care products are a significant challenge

High costs of air care products such as diffusers, candles, and fresheners could discourage consumers from buying them, which can be a major challenge for market players in upcoming years.

Moreover, a lack of awareness among consumers regarding modern air care products is expected to challenge the air care market during the forecast period of 2022-2029.

This air care market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the air care market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Air care Market

Most industries all over the globe have been negatively affected over the last few months. This can be attributed to major disruptions experienced by manufacturing and supply-chain operations due to several precautionary lockdowns and restrictions that were imposed by government authorities across the globe. This same applies to the air care market. Furthermore, consumer demand has consequently reduced, and now more keen on removing non-essential expenses from their budgets. The elements mentioned above are anticipated to burden the revenue growth of the global air care market. However, as governing authorities begin to uplift these imposed lockdowns, the global air care market is anticipated to recover accordingly.

Recent Development

• In January 2022, The Yankee Candle Company, Inc., the Newell Brands, launched a wellness-inspired fragrance. These candles are intended to inspire rejuvenation and renewal and transform the home's mood. These candles were made with a soy wax blend, essential oils, and natural fiber wicks.

Global Air care Market Scope

The air care market is segmented on the basis of product type, price, type of customers, application, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Electric Air Fresheners
• Candle Air Fresheners
• Liquid Air Fresheners
• Gel Air Fresheners
• Spray/Aerosol Air Fresheners
• Others

Price

• Low
• Medium
• High

Type of Customers

• Individual Customers
• Enterprise Customers

Application

• Rooms
• Toilets
• Cars

Distribution Channel  

• Online
• E-commerce Portals
• Company Owned Portals
• Offline
• Hypermarket / Supermarket
• Specialty Stores
• Other Independent Retailers

Air care Market Regional Analysis/Insights

The air care market is analysed and market size insights and trends are provided by country, product type, price, type of customers, application and distribution channel as referenced above.

The countries covered in the air care market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America

Europe dominates the air care market in terms of market share. This is due to the higher standard of living in this region. Technological developments, easy availability of multiple product types, and product innovations are expected to boost the growth of the air care market.

Asia-Pacific is anticipated to be the fastest developing region during the forecast period of 2022-2029 due to the improvement in demographic factors and lifestyles coupled with the increasing population in this region.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Air Care Market Share Analysis

The air care market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to air care market.

Some of the major players operating in the air care market are:

• Puzhen (China)
• Hubmar U.S.)
• GreenAir (U.S.)
• Vitruvi (Canada)
• ZAQ (Spain)
• Scentsy, Inc, doTERRA (U.S.)
• Scentsy, Inc. (U.S.)
• Mozzin Limited (China)
• AuraDecor (India)
• Bloomy Lotus (U.S.)
• Candle-lite (U.S.)
• Reckitt Benckiser Group plc (U.K.)
• Zhong Nam Industrial (China)
• The Procter & Gamble Company (U.S.)
• Empire Candle Co., LLC (U.S.)
• L Brands, Inc. (U.S.)
• BeCandle (India), Newell Brands (US)
• C. Johnson & Son, Inc (U.S.)
• Conscious Candle Company (U.S.),