Global Acoustic Vehicle Alerting Systems Market - Industry Trends and Forecast to 2031

Acoustic Vehicle Alerting Systems Market Analysis and Size

In the automotive industry, acoustic vehicle alerting systems (AVAS) are crucial for ensuring the safe integration of electric and hybrid vehicles into urban environments. AVAS technology addresses regulatory requirements mandating audible warnings for these vehicles, enhancing pedestrian safety. Automakers invest in AVAS solutions to comply with evolving safety standards and to differentiate their vehicles in a competitive market.

Global acoustic vehicle alerting systems market size was valued at USD 532.56 million in 2023 and is projected to reach USD 1,405.79 million by 2031, with a CAGR of 12.90% during the forecast period of 2024 to 2031. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.

Report Scope and Market Segmentation

Market Definition

Acoustic vehicle alerting systems (AVAS) are safety features in electric and hybrid vehicles designed to emit sound when operating at low speeds, alerting pedestrians and other road users of their presence. The sounds generated are typically synthetic and aim to mimic traditional engine noise to enhance safety, particularly for visually impaired pedestrians.

Acoustic Vehicle Alerting Systems Market Dynamics

Drivers

• Adoption of Acoustic Vehicle Alerting Systems due to Increasing Number of Electric Vehicle

As the adoption of electric vehicles rises globally, there is a growing need for AVAS to mitigate risks associated with their quiet operation, ensuring pedestrian safety. With a diverse range of electric vehicles hitting the roads, manufacturers are compelled to integrate AVAS into their designs to comply with regulations and enhance overall safety standards. This trend fuels the demand for AVAS technology, propelling market growth as automakers prioritize incorporating these systems into their electric vehicle models.

For instance, Volkswagen AG's announcement to introduce 30 new electric vehicle models by 2025 directly correlates with the growing number of electric vehicle models in the market, driving the demand for acoustic vehicle alerting systems (AVAS). With Volkswagen's ambitious EV rollout plan, there will be a surge in the need for AVAS technology to ensure pedestrian safety and compliance with regulations, further fueling the growth of the AVAS market.

• Expansion of Acoustic Vehicle Alerting Systems due to Government Regulations and Safety Measures

Government regulations aimed at mitigating risks posed by quiet electric and hybrid vehicles to pedestrians compel automakers to integrate AVAS into their vehicles. As a result, the AVAS market experiences significant growth, with manufacturers innovating to develop compliant and effective alerting systems. This regulatory push fosters market expansion and underscores the importance of proactive safety measures in the automotive industry, driving further research and development in AVAS technologies.

For instance, The Europe Regulation mandating AVAS in all new vehicles sold or imported by July 2021, along with similar mandates in the U.S. effective from September 2020, directly supports the projected growth of the acoustic vehicle alerting systems market in Europe and North America. These regulations underscore the global recognition of pedestrian safety concerns associated with electric and hybrid vehicles, driving the adoption of AVAS technologies and fostering market expansion in response to heightened safety standards.

Opportunities

• Increasing Implementation of Advanced System Due to Rising Collaborations among Stakeholders

Engaging with automotive manufacturers, urban planners, and environmental groups, AVAS providers can ensure alignment with safety standards, tailor solutions to specific geographical needs, and integrate eco-friendly features. This collaboration fosters a holistic approach to AVAS development, enhancing both safety and sustainability while addressing concerns about noise pollution in urban environments. Such partnerships pave the way for the widespread adoption of AVAS technologies, promoting safer and quieter streets for communities worldwide.

• Growing Customization Facility Leads to the Increased Adoption of Acoustic Vehicle Alerting Systems

Offering customizable features such as sound intensity, frequency modulation, and tone variations, AVAS providers can address the specific preferences of both vehicle owners and local regulations. Additionally, customization allows for adaptation to various vehicle types, from electric cars to larger commercial vehicles, ensuring effective and compliant alerting systems across the automotive spectrum. This flexibility enhances safety by tailoring alerts to different environments and fosters consumer trust and satisfaction with AVAS technology.

Restraints/Challenges

• Cost Constraints Impede Growth of Acoustic Vehicle Alerting Systems

The additional expense of integrating AVAS technology into vehicles can deter both manufacturers and consumers, especially in price-sensitive markets. High production costs associated with AVAS systems may lead to increased vehicle prices, potentially limiting adoption rates. Moreover, manufacturers may face challenges in achieving economies of scale to drive down costs due to the relatively niche market for AVAS technology. As a result, cost constraints may hinder the widespread implementation of AVAS systems in vehicles, slowing down market growth and adoption.

• Integration Challenges limit the Adoption of Acoustic Vehicle Alerting Systems

Retrofitting AVAS systems into existing vehicle models or seamlessly integrating them into new designs can present complex engineering and logistical hurdles for manufacturers. Ensuring compatibility with various vehicle architectures, power systems, and onboard electronics requires meticulous planning and testing, potentially leading to delays in implementation and increased costs. Moreover, coordinating integration efforts across multiple stakeholders, including automakers, suppliers, and regulatory authorities, adds another layer of complexity to the process, hindering the widespread adoption of AVAS technology in the automotive industry.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In 2022, Maruti Suzuki's announcement to launch India's first electric vehicle by 2025, coupled with their investment in a manufacturing plant for electric vehicles and lithium-ion batteries in Gujarat, highlights a pivotal shift towards sustainable mobility. This move underscores the growing importance of acoustic vehicle alerting systems (AVAS), as electric vehicles operate quietly, necessitating audible alerts for pedestrian safety
• In 2022, Toyota Motors disclosed an investment of Rs. 3,600 crore in a hybrid vehicle manufacturing facility in Karnataka, signifies a concerted effort to embrace hybrid technology in India. This initiative emphasizes the relevance of acoustic vehicle alerting systems (AVAS) in hybrid vehicles, which also operate silently during electric mode
• In 2022, Honda Motors launched the e-HEV hybrid vehicle in India, featuring an acoustic vehicle alerting system (AVAS) in its low-speed EV Mode, enhancing safety by alerting pedestrians to the presence of the vehicle
• In 2021, STMicroelectronics launched the acoustic vehicle alerting system with AutoDevKit, aimed at mitigating risks associated with quiet electric and hybrid vehicles by emitting warning sounds to alert pedestrians, contributing to road safety

Acoustic Vehicle Alerting Systems Market Scope

The market is segmented based on the vehicle type, propulsion, mounting position, electric two-wheelers and sales channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Vehicle Type

• Passenger Cars
• Two-Wheelers
• Commercial Vehicles

Propulsion

• Battery Electric Vehicle
• Hybrid Electric Vehicle
• Plug-in Hybrid Electric Vehicles

 Electric Two-Wheelers

• E-Scooter/Moped
• E-Motorcycle

Mounting Position

• Integrated
• Separated

 Sales Channel

• OEM
• Aftermarket

Acoustic Vehicle Alerting Systems Market Analysis/Insights

The market is analyzed and market size insights and trends are provided by country, vehicle type, propulsion, mounting position, electric two-wheelers and sales channel as referenced above.

The countries covered in the market report are report  U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (M.E.A.) as a part of Middle East and Africa (M.E.A.), Brazil, Argentina and Rest of South America as part of South America.

The Asia-Pacific dominates the market, largely due to government initiatives aimed at raising awareness about the advantages and adoption of electric vehicles. With rising demand for electric vehicles in the region, driven by factors such as environmental concerns and technological advancements, the market for acoustic vehicle alerting systems is poised for further expansion. This growth trajectory reflects a shift towards sustainable transportation solutions and underscores the pivotal role of government support in driving market dynamics.

Europe is expected to experience rapid growth due to the evolving electric vehicle (EV) landscape. The surge in consumer demand for enhanced vehicle performance and driving experience has catalyzed significant developments in safety technologies such as acoustic vehicle alerting systems (AVAS). As EV adoption accelerates, regulations mandating AVAS installation to enhance pedestrian safety have become more stringent, further driving market growth. The need for seamless integration of AVAS with EVs aligns with the region's commitment to sustainability and safety, positioning Europe as a critical market for AVAS innovation and adoption during the forecast period.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Acoustic Vehicle Alerting Systems Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Some of the major players operating in the market are:

• Volkswagen (Germany)
• Toyota Kirloskar Motor (India)
• Continental AG (Germany)
• DENSO ELECTRONICS CORPORATION (Japan)
• Siemens (Germany)
• BorgWarner Inc. (U.K.)
• General Motors (U.S.)
• Nissan Motor Co., Ltd. (Japan)
• HARMAN International (U.S.)
• HELLA GmbH & Co. KGaA (Germany)
• Tesla (U.S.)
• Texas Instruments Incorporated. (U.S.)
• Honda India (Japan)
• Brigade Electronics Group Plc (U.K.)
• Kendrion N.V. (Netherlands)
• KUFATEC GmbH & Co. KG (Germany)
• Fisker, Inc. (U.S.)

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