Europe Snacks Market
Market Size in USD Billion
CAGR :
% 
USD
28.22 Billion
USD
46.38 Billion
2024
2032
 Forecast Period |
2025 –2032 |
 Market Size (Base Year) |
USD 28.22 Billion |
 Market Size (Forecast Year) |
USD 46.38 Billion |
 CAGR |
% |
| Major Markets Players |
Europe Snacks Market Segmentation, By Product Type (Crisps/Chips, Nachos, Pretzels, Tortillas, Biscuits/Crackers, RTE Popcorn, Others (Puffs, Fries, Curls, And Crunchies)), Product Category (Regular Snacks, Cheese Based Snacks), Flavour (Regular/Standard, Single Flavored, Blended Flavor), Nature (Organic, Conventional), Packaging Size ( 30 Oz), Price (Regular, Premium) Brand (Branded, Private Label) Packaging (Pouches, Bags, Cans, Cardboard Boxes, Others) End User (Retail/Household, Food Service Sector) Distribution Channel (Store Based Retailers, Non-Store Retailers) - Industry Trends and Forecast to 2032
Europe Snacks Market Analysis
Snacks are ready-to-eat food commonly high in oil and flavored with salty flavorings. From the processing viewpoint, they are manufactured by a broad array of processes. The simplest category, also named first-generation snacks, comprises popcorn, peanuts, nuts, dehydrated fruits, and related items. Most snacks fall into the second-generation snack category that includes simple formed products obtained after direct extrusion (corn chips, puffed or expanded corn products, balls, and curls) or by cutting/sheeting/forming such as regular-fabricated potato chips, tortilla chips, and pretzels. Third-generation snacks are produced from extruded pellets that are commonly fried and flavored.
The increasing consumption of cheese based products and growing demand for convenient and healthy on-the-go snacking are expected to drive the growth of the Europe snacks market. However, increasing cost of raw materials may restrict the market growth.
Factors, such as changing consumer lifestyles and consumption patterns are creating opportunities for the Europe snacks market. However, strict rules and regulations for product commercialization are likely to challenge the growth of the market during the forecast period.
Europe Snacks Market Size
Europe snacks market size was valued at USD 28.22 billion in 2024 and is projected to reach USD 46.38 billion by 2032, with a CAGR of 7.1% during the forecast period of 2025 to 2032.
Report Scope and Market Segmentation
|
Attributes |
Snacks Key Market Insights |
|
Segmentation |
|
|
Countries Covered |
U.K., France, Russia, Turkey, Italy, Spain, Germany, Denmark, Sweden, Poland, Netherlands, Belgium, Switzerland, and Rest of Europe. |
|
Key Market Players |
PepsiCo, Parle Products Private Limited, Kellogg’s Company, and General Mills. |
Europe Snacks Market Definition
Snacks are ready-to-eat food commonly high in oil and flavored with salty flavorings. From the processing viewpoint, they are manufactured by a broad array of processes. The simplest category, also named first-generation snacks, comprises popcorn, peanuts, nuts, dehydrated fruits, and related items. Most snacks fall into the second-generation snack category that includes simple formed products obtained after direct extrusion (corn chips, puffed or expanded corn products, balls, and curls) or by cutting/sheeting/forming such as regular-fabricated potato chips, tortilla chips, and pretzels. Third-generation snacks are produced from extruded pellets that are commonly fried and flavored.
Europe Snacks Market Dynamics
The increasing consumption of cheese based products and growing demand for convenient and healthy on-the-go snacking are expected to drive the growth of the Europe snacks market. However, increasing cost of raw materials may restrict the market growth.
Factors, such as changing consumer lifestyles and consumption patterns are creating opportunities for the Europe snacks market. However, strict rules and regulations for product commercialization are likely to challenge the growth of the market during the forecast period.
Snacks Market Scope
Europe snacks market is segmented into ten notable segments which are based on the basis of product type, product category, flavor, nature, packaging size, price, brand, packaging, end user and distribution channel. The growth among segments helps you analyze niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.
Product type
- Crisps
- Chips
- Nachos
- Pretzels
- Tortillas
- Biscuits
- Crackers
- Rte popcorn
- Others (puffs, fries, curls, and crunchies)
Product Category
- Regular snacks
- Cheese based snacks
Flavor
- Regular
- Standard
- Single flavored
- Blended flavor
Nature
- Organic
- Conventional
Packaging Size
- < 10 oz
- 10 - 20 oz
- 21 - 30 oz
- > 30 oz.
Price
- Regular
- Premium
Brand
- Branded
- Private label
Packaging
- Pouches
- Bags
- Cans
- Cardboard boxes
- Others
End User
- Retail
- Household
- Food service sector
Distribution Channel
- Store based retailers
- Non-store retailers
Snacks Market Regional Analysis
Europe snacks market is segmented into ten notable segments which are based on the basis of product type, product category, flavor, nature, packaging size, price, brand, packaging, end user and distribution channel.
The countries covered in the market report are U.K., France, Russia, Turkey, Italy, Spain, Germany, Denmark, Sweden, Poland, Netherlands, Belgium, Switzerland, and Rest of Europe.
The U.K is dominating the European market due to increase in demand of functional snacks in the region. Italy is dominating the market due to high demand for snacks among people. However, France is dominating due rising consumption of cheese based products in the country.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as new sales, replacement sales, country demographics, regulatory acts and import-export tariffs are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of Europe brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of sales channels are considered while providing forecast analysis of the country data.
Snacks Market Share
Europe snacks market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, company strengths and weaknesses, product launch, clinical trials pipelines, brand analysis, product approvals, patents, product width and breadth, application dominance, and technology lifeline curve. The above data points provided are only related to the company’s focus related to Europe snacks Market.
Snacks Market Leaders Operating in the Market Are:
- PepsiCo
- Parle Products Private Limited
- Kellogg’s Company
- General Mills
Latest Developments in Snacks Market
- In November 2020, Mars, Incorporated launched a number of snacking products under the category Mars Wrigley. The snacking products include Combos Cheddar Cheese Bacon. The new product will help the company to expand its cheese-based snacks segment and increase its consumer base in this segment.
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Research Methodology
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
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