Europe Elderly Care Market – Industry Trends and Forecast to 2031

Europe Elderly Care Market Analysis and Size

Europe elderly care market is experiencing significant growth, driven by the increasing geriatric population, increasing cases of chronic diseases and the growing focus on improving healthcare quality and efficiency. The market is characterized by the presence of a large number of players offering a wide range of health care solutions tailored to meet the diverse needs of healthcare providers in the region. Countries such as Germany, France, U.K., Italy, Spain and Russia are witnessing rapid adoption of health care systems, supported by advancements in healthcare IT infrastructure.

Data Bridge Market Research analyzes that the Europe elderly care market is growing with a CAGR of 6.8% in the forecast period of 2024 to 2031 and is expected to reach USD 577.61 billion by 2031 from USD 330.37 billion in 2023.

Market Definition

Elderly care is referred to as senior care, which includes meeting all the requirements of senior citizens at different stages. It includes products and services that make the daily activities of aged people simple and easy. The need for elderly care increases with the growing age as aged people require physical as well as emotional assistance to lead a productive, healthy, and independent life. Eldercare services include assisted living, adult daycare, long-term care, short-term care, hospice, and home care.

In developed nations, elderly care services are in high demand and with growing medical science technology the developing nations are also opting for these services. Elderly care services are divided into medical and non-medical services. After surgeries or any injuries, the services offered to the elders are mainly medical. While emotional problems or neurodegenerative disease include both medical and non-medical services.

Europe Elderly Care Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints, and challenges. All of this is discussed in detail below:

Drivers

• Increasing Geriatric Population

As the number of elderly individuals grows, there is a corresponding rise in demand for specialized care services and facilities that cater to their unique needs. This demographic shift has spurred investment and innovation in various aspects of elderly care, including healthcare services, assisted living facilities, home care services, and medical devices tailored for older adults.

This shift not only fuels market growth but also drives innovation in sectors such as healthcare, housing, and technology. By recognizing and addressing the unique needs of the aging population, Europe can leverage this demographic trend to foster new business opportunities, enhance the quality of life for seniors, and ensure sustainable economic growth.

• Increasing Cases of Chronic Diseases

The increasing of chronic diseases is a major growth factor for the elderly care market in Europe. The burden of chronic diseases such as diabetes, cardiovascular diseases, obesity, cancer, osteoporosis, and dental diseases has increased worldwide. These diseases can be prevented with proper treatment, diet, and nutrition along with proper suggestions from doctors. But in recent times, the treatment can also be taken by sitting at home with the help of home healthcare services in which one does not need to visit hospitals.

Therefore, for the treatment of the listed chronic diseases, especially in the geriatric population, home healthcare is found to be a better solution as it provides several services for patients, which include nursing home care and home care facilities, which is driving the market growth.

Opportunity

• Increased Market Trend Towards Elderly Care Services

The increasing market trend acts as a driving force for elderly care services. Change in the economy and social environment increased the demand for care business. A growing number of the elderly population puts pressure on the young generation to take care of elderly family members along with work. This as result creates the need for elderly care services. It is divided into short-term services and long-term services. Short-term services help in performing the daily basic activities, while long-term services focus on the residential facilities. Long-term service requires medical assistance and daycare. As the aging population is increasing, the options for better service assistance are also growing.

Restraint/Challenge

• High Cost of Elderly Care Services

The increasing cost of health care services act as a major restraint for the elderly care market. People prefer long-term eldercare services over short-term services. The high cost of services and products makes it difficult for the family to avail themselves. Expenditure of elder care is rising with an increase in age.

Thus, as the geriatric population is increasing, the demand for elder care services will also grow exponentially. This as result is increasing the demand for home care services. Therefore, the high cost of services acts as a prime restraint for the growth of the elderly care market.

Recent Developments

• In January 2024, Attendo announced plans to acquire Team Olivia's Swedish care operations, excluding personal assistance, and has received approval from the Swedish Competition Authority. This acquisition is expected to expand Attendo's service offerings and strengthen its market position in Sweden
• In January 2024, Attendo has agreed to acquire Team Olivia AB's Swedish care operations, excluding personal assistance, strengthening its position in disability care, individual and family care, and home care in Sweden. This acquisition will enhance Attendo's service offerings and market presence in Sweden
• In March 2023, BAYADA Home Health Care, a prominent nonprofit provider, is partnering with Maribel Health to introduce a new platform. This collaboration aims to enrich acute care services in home settings, aligning with their joint mission to prioritize the home within the healthcare system. This initiative is expected to help BAYADA expand its service offerings into acute care at home, catering to a broader range of patient needs while positioning the company at the forefront of innovative healthcare delivery models
• In May 2023, Medtronic to acquire wearable insulin patch maker EOFlow, announced company has entered into a set of definitive agreements to acquire EOFlow Co. Ltd. manufacturer of the EOPatch device — a tubeless, wearable and fully disposable insulin delivery device. The addition of EOFlow, together with Medtronic's Meal Detection Technology algorithm and next-generation continuous glucose monitor (CGM), is expected to expand the company's ability to address the needs of more individuals with diabetes
• In May 2023, Home Instead, part of Honor Company, has partnered with Meals on Wheels America to increase awareness, funding, and volunteer support for addressing the needs of aging neighbors and combating health crises. This partnership is expected to enhance Home Instead's community engagement efforts, expand their impact in supporting aging populations, and strengthen their reputation as a leader in senior care advocacy and support services

Europe Elderly Care Market Scope

The Europe elderly care market is segmented into three notable segments based on product type, service and application.

Product Type

• Housing and Assistive Diseases
• Pharmaceuticals

On the basis of product type, the Europe elderly care market is segmented into housing and assistive diseases and pharmaceuticals.  

Service

• Home Care
• Institutional Care

On the basis of service, the Europe elderly care market is segmented into home care and institutional care.  

Application

• Heart Diseases
• Respiratory
• Diabetes
• Osteoporosis
• Neurological
• Cancer
• Kidney Diseases
• Arthritis
• Others

On the basis of application, the Europe elderly care market is segmented into home care, respiratory, diabetes, osteoporosis, neurological, cancer, kidney diseases, arthritis and others.

Europe Elderly Care Market Regional Analysis/Insights

The Europe elderly care market is analyzed and market size insights and trends are provided based on product type, service and application as referenced above.

The countries covered in this market report are Germany, France, U.K., Italy, Spain, Russia, Switzerland, Netherlands, Turkey, Belgium and Rest of Europe.

Germany is expected to dominate the market due to its advanced healthcare infrastructure, comprehensive support systems, and a strong emphasis on high-quality care services.

The country section of the report also provides individual market-impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as downstream and upstream value chain analysis, technical trends, Porter's five forces analysis, and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Europe Elderly Care Market Share Analysis

The Europe elderly care market competitive landscape provides details of competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus on the Europe elderly care market.

Some of the major players operating in the Europe elderly care market are Medtronic, EMEIS, Home Instead, Inc., Attendo, Koninklijke Philips N.V., BAYADA Home Health Care, KOS S.p.A., and Libify Technologies GmbH among others.

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