Egypt Energy Drinks Market
Market Size in USD Billion
CAGR :
% 
 Forecast Period |
2024 –2031 |
 Market Size (Base Year) |
USD 118.71 Billion |
 Market Size (Forecast Year) |
USD 311.14 Billion |
 CAGR |
% |
| Major Markets Players |
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Egypt Energy Drinks Market Segmentation, By Product Type (Non-Alcoholic and Alcoholic), Type (Inorganic and Organic), Application (Before Exercise, Recovery and During Exercise), Ingredients (Taurine, Caffeine, Guarana, Vitamin B, L-Carnitine, Antioxidants and Others), Distribution Channel (Store Based Retailers and Non-Store Retailing) – Industry Trends and Forecast to 2031
Egypt Energy Drinks Market Analysis
Food and beverage companies have made every effort to capitalise on the opportunity as the world becomes fitter and healthier. This factor has greatly benefited the energy drink markets, which have adapted their products to meet their customers' needs. This market is driven by the desire for a quick energy boost during athletic or aerobic activities. Athletes are drawn to the sugar rush that the drinks provide, and market participants have seen tremendous growth in this area.
Egypt Energy Drinks Market Size
Egypt energy drinks market size was valued at USD 118.71 billion in 2023 and is projected to reach USD 311.14 billion by 2031, with a CAGR of 12.80% during the forecast period of 2024 to 2031.
Report Scope and Market Segmentation
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Attributes |
Energy Drinks Key Market Insights |
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Segmentation |
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Countries Covered |
Egypt |
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Key Market Players |
Monster Energy Company. (U.S.), The Kraft Heinz Company. (U.S.), Stokely-Van Camp, Inc. (U.S.), PepsiCo (U.S.), The Coca-Cola Company. (U.S.), Red Bull (Austria), Nestlé S.A. (Switzerland), Carlsberg Breweries A/S (Denmark), NEALKO ORAVAN, spol s.r.o (Slovakia), Kabisa B.V. (Netherlands), SUNTORY HOLDINGS LIMITED. (Japan), Asia Brewery Incorporated (Philippines), Otsuka Pharmaceutical Co., Ltd. (Japan), Dali Foods Group Co., Ltd. (China), Eastroc Beverage Group Co Ltd (China) |
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Market Opportunities |
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Egypt Energy Drinks Market Definition
Energy drinks, also known as electrolyte drinks, are functional beverages designed to help athletes replace water, electrolytes, and energy before, during, and after training or competition. Energy drinks provide the population with benefits such as refreshment, instant energy, increased attention and reaction time. Energy drinks contain various ingredients such as taurine, caffeine, herbs, vitamins, and others.
Energy Drinks Market Dynamics
Drivers
- Growing trend of fitness activities around the world.
The rising popularity of unconventional fitness activities such as yoga and aerobics and the rising trend of half and full-marathon participation has increased demand for energy drinks in Egypt. Furthermore, as consumers become more aware of the health risks associated with non-organic sports and energy drinks, a growing number of manufacturers are releasing beverages containing natural ingredients such as organic guarana and raw green coffee bean extracts.
- Manufacturers rapid investing In novel marketing and advertising strategies
Aside from that, companies are investing in new marketing and advertising strategies in order to diversify their product portfolio. Custom flavours and limited-edition products are also being introduced. Other factors influencing the growth of the energy drinks market include consumers' long working hours and changing lifestyles.
Opportunities
- Growing fitness centres and increased participations
The increasing number of fitness centres and female participation are expected to drive market growth. The growing millennial population and increased social media marketing will open up even more opportunities, propelling the energy drinks market forward during the forecast period.
Restraints
- Strict regulations and high duplicity
However, the government's strict health regulations on sports and energy drinks, as well as growing public awareness about the harmful effects of these drinks on children, are expected to limit market growth. Fake marketing by a few vendors, when combined with negative media coverage, has the potential to stymie the growth of energy drinks market.
This energy drinks market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on energy drinks market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays
Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.
Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.
COVID-19 Impact on Energy Drinks Market
The ramifications of COVID-19 continue to reverberate throughout Egypt's sports ecosystem. This is because severe restrictions on any type of sports/outdoor activity were imposed for the majority of the year 2020. Furthermore, due to the uncertainty of the situation, several leagues, tournaments, and even Olympic Games were postponed, which limited sports and gaming activities and undoubtedly had a negative impact on sports drink sales revenues. However, as the situation improves and professional and general public sports activities continue, the sports drinks market is expected to form a recovery curve during the forecast period.
Expected Impact of Economic Slowdown on the Pricing and Availability of Products
When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.
Egypt Energy Drinks Market Scope
The energy drinks market is segmented on the basis of product type, type, application, ingredients and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Product Type
- Alcoholic
- Non-alcoholic
Type
- Organic
- Inorganic
Application
- Before Exercise
- Recovery
- During Exercise
Ingredients
- Taurine
- Caffeine
- Guarana
- Vitamin B
- L-Carnitine
- Antioxidants
- Others
Distribution channel
- Store Based Retailers
- Non-Store Retailing
Energy Drinks Market Regional Analysis
The energy drinks market is analyzed and market size insights and trends are provided by country, product type, type, application, ingredients and distribution channel as referenced above.
The countries covered in the energy drinks market report are Egypt.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Egypt brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Energy Drinks Market Share
The energy drinks market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Egypt presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to energy drinks market.
Energy Drinks Market Leaders Operating in the Market Are:
- Monster Energy Company. (U.S.)
- The Kraft Heinz Company. (U.S.)
- Stokely-Van Camp, Inc. (U.S.)
- PepsiCo (U.S.)
- The Coca-Cola Company. (U.S.)
- Red Bull (Austria)
- Nestlé S.A. (Switzerland)
- Carlsberg Breweries A/S (Denmark)
- NEALKO ORAVAN, spol s.r.o (Slovakia)
- Kabisa B.V. (Netherlands)
- SUNTORY HOLDINGS LIMITED. (Japan)
- Asia Brewery Incorporated (Philippines)
- Otsuka Pharmaceutical Co., Ltd. (Japan)
- Dali Foods Group Co., Ltd. (China)
- Eastroc Beverage Group Co Ltd (China)
Latest Developments in Energy Drinks Market
- In 2021, GoodSport and Energy Drinks, a Rosemont, Ill-based startup, plans to launch GoodSport, a 97 percent dairy sports drink, to compete nationally against leading brands. The product will be available onAmazon and goodsport
- In 2020, The Coca-Cola Company added Powerade Power Water and Powerade Ultra to its portfolio. These items are designed to address the shift in exercise habits toward endurance. The electrolytes in Ultra are 50% higher than in regular powerade and creatine. Each product line comes in three flavours and is free of sugar and calories
- In 2019, Coca-Cola launched the sports drink Powerade in India. Coca-Cola plans to diversify its portfolio in order to give Indian consumers who prefer beverages to sweetened fizzy drinks more options
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Research Methodology
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
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