Asia-Pacific Virtual Reality Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

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Asia-Pacific Virtual Reality Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

  • ICT
  • Apr 2024
  • Asia-Pacific
  • 350 Pages
  • No of Tables: 220
  • No of Figures: 60
  • Author : Megha Gupta

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Asia Pacific Virtual Reality Market

Market Size in USD Billion

CAGR :  % Diagram

Bar chart comparing the Asia Pacific Virtual Reality Market size in 2024 - 28.46 and 2032 - 238.37, highlighting the projected market growth. USD 28.46 Billion USD 238.37 Billion 2024 2032
Diagram Forecast Period
2025 –2032
Diagram Market Size (Base Year)
USD 28.46 Billion
Diagram Market Size (Forecast Year)
USD 238.37 Billion
Diagram CAGR
%
Diagram Major Markets Players
  • Sony Corporation
  • Lenovo
  • Autodesk Inc
  • SKONEC ENTERTAINMENT Co.Ltd
  • bHaptics Inc.

Asia-Pacific Virtual Reality Market, By Component (Hardware and Software), Device Type (Head-Mounted Displays, Projectors and Display Walls, and Gesture-Tracking Devices), Technology (Fully Immersive, Non-Immersive, and Semi Immersive), Vertical (Entertainment and Media, Healthcare, Industrial, Commercial, Aerospace and Defense, Automotive, Education, and Others) – Industry Trends and Forecast to 2032.

Virtual Reality Market

Virtual Reality Market Size

  • The Asia-Pacific virtual reality market size was valued at USD 28.46 billion in 2024 and is expected to reach USD 238.37 billion by 2032, at a CAGR of 30.43% during the forecast period
  • The market growth is primarily driven by the rapid adoption of immersive technologies, advancements in 5G connectivity, and increasing investments in virtual reality (VR) applications across various industries such as gaming, healthcare, and education
  • Rising consumer demand for enhanced entertainment experiences, coupled with the integration of virtual reality in professional training and industrial applications, is positioning virtual reality as a transformative technology, significantly boosting market expansion in the region

Virtual Reality Market Size

  • The Asia-Pacific virtual reality market size was valued at USD 28.46 billion in 2024 and is expected to reach USD 238.37 billion by 2032, at a CAGR of 30.43% during the forecast period
  • The market growth is primarily driven by the rapid adoption of immersive technologies, advancements in 5G connectivity, and increasing investments in virtual reality (VR) applications across various industries such as gaming, healthcare, and education
  • Rising consumer demand for enhanced entertainment experiences, coupled with the integration of virtual reality in professional training and industrial applications, is positioning virtual reality as a transformative technology, significantly boosting market expansion in the region

Virtual Reality Market Analysis

  • Virtual reality, encompassing immersive digital environments accessed through specialized hardware and software, is becoming a cornerstone of innovation in entertainment, education, healthcare, and industrial applications due to its ability to deliver interactive and realistic experiences
  • The surge in demand for virtual reality is fueled by the growing popularity of gaming and entertainment, increasing adoption of virtual reality in medical training and therapy, and the integration of virtual reality solutions in automotive and aerospace design processes
  • China dominated the Asia-Pacific virtual reality market with the largest revenue share of 45.3% in 2024, driven by its robust technology ecosystem, large consumer base, and significant investments in VR hardware and content development. The country benefits from the presence of leading virtual reality companies and government support for digital innovation
  • Japan is expected to be the fastest-growing country in the Asia-Pacific virtual reality market during the forecast period, attributed to its advanced technological infrastructure, strong gaming culture, and increasing adoption of virtual reality in healthcare and industrial applications
  • The head-mounted displays (HMDs) segment dominated the market with a share of 52.7% in 2024, owing to their widespread use in gaming, entertainment, and professional training, as well as continuous advancements in display resolution and comfort

Report Scope and Virtual Reality Market Segmentation       

Attributes

Virtual Reality Key Market Insights

Segments Covered

  • By Component: Hardware and Software
  • By Device Type: Head-Mounted Displays, Projectors and Display Walls, and Gesture-Tracking Devices
  • By Technology: Fully Immersive, Non-Immersive, and Semi Immersive
  • By Vertical: Entertainment and Media, Healthcare, Industrial, Commercial, Aerospace and Defense, Automotive, Education, and Others

Countries Covered

Asia-Pacific

  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Australia
  • Thailand
  • Indonesia
  • Philippines
  • Rest of Asia-Pacific 

Key Market Players

Market Opportunities

  • Integration with 5G and IoT Technologies
  • Growing Demand in Healthcare and Training Applications

Value Added Data Infosets

In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.

Virtual Reality Market Trends

“Increasing Integration of AI and Advanced Analytics”

  • The Asia-Pacific virtual reality (VR) market is experiencing a notable trend toward integrating Artificial Intelligence (AI) and advanced analytics across components such as hardware and software
  • These technologies enable enhanced data processing, providing deeper insights into user interactions, system performance, and application optimization for various device types, including head-mounted displays (HMDs), projectors and display walls, and gesture-tracking devices
  • AI-powered virtual reality solutions facilitate immersive experiences by adapting content in real time based on user behavior, preferences, and environmental factors, particularly in fully immersive and semi-immersive technologies
  • For instances, companies are developing AI-driven virtual reality platforms that personalize gaming experiences in the entertainment and media vertical or optimize training simulations in the aerospace and defense sector by analyzing user response patterns
  • This trend enhances the appeal of virtual reality systems, making them more valuable for industries such as healthcare, education, and automotive, driving adoption across the MEA region
  • AI algorithms analyze user interactions, such as head movements, gesture inputs, and engagement metrics, to improve content delivery and user experience in applications ranging from commercial to industrial settings

Virtual Reality Market Dynamics

Driver

“Rising Demand for Immersive Experiences and Industry-Specific Applications”

  • Growing consumer and enterprise demand for immersive experiences, such as virtual training, gaming, and remote collaboration, is a key driver for the MEA virtual reality market across verticals such as entertainment and media, healthcare, and education
  • virtual reality systems enhance user experiences by offering features such as realistic simulations, interactive training environments, and virtual prototyping, particularly in fully immersive and semi-immersive technologies
  • Government initiatives, particularly in Israel, the dominating country in the MEA virtual reality market, are promoting virtual reality adoption through investments in technology hubs and innovation programs, especially in aerospace and defense and healthcare sectors
  • The expansion of IoT and 5G technology in the region, with Saudi Arabia as the fastest-growing country, enables faster data transmission and lower latency, supporting advanced virtual reality applications across device types such as HMDs and Gesture-Tracking Devices
  • Companies are increasingly integrating virtual reality solutions into sectors such as automotive and industrial applications, offering tailored solutions to meet enterprise needs and enhance operational efficiency

Restraint/Challenge

“High Implementation Costs and Data Privacy Concerns”

  • The high initial investment required for virtual reality hardware, software, and integration, particularly for advanced systems such as Head-Mounted Displays and Gesture-Tracking Devices, poses a significant barrier to adoption, especially in cost-sensitive markets within the MEA region
  • Integrating virtual reality systems into existing infrastructure, such as in commercial or educational settings, can be complex and expensive, limiting scalability
  • Data security and privacy concerns are a major challenge, as virtual reality systems collect sensitive user data, including behavioural and biometric information, raising risks of breaches and misuse, particularly in healthcare and education verticals
  • The fragmented regulatory landscape across MEA countries regarding data protection and compliance complicates operations for international virtual reality providers, especially in markets with stringent privacy laws
  • These factors may deter potential adopters and slow market growth, particularly in regions with high cost sensitivity or growing awareness of data privacy issues

Virtual Reality market Scope

The market is segmented on the basis of component, device type, technology, and vertical.

  • By Component

On the basis of component, the Asia-Pacific virtual reality market is segmented into hardware and software. The hardware segment dominated the largest market revenue share of 67.0% in 2024, driven by the increasing adoption of VR headsets, sensors, and motion controllers, which are essential for delivering immersive experiences across various applications. The demand for high-quality displays and advanced tracking systems further fuels this segment’s dominance.

The software segment is anticipated to witness the fastest growth rate of 38.5% from 2025 to 2032, propelled by the rising demand for customized VR applications and platforms. The development of AI-powered software, including content creation tools and immersive simulations, enhances user engagement in gaming, education, and enterprise applications.

  • By Device Type

On the basis of device type, the Asia-Pacific virtual reality market is segmented into head-mounted displays (HMDs), projectors and display walls, and gesture-tracking devices. The head-mounted displays segment is expected to hold the largest market revenue share of 66.5% in 2024, driven by their widespread use in gaming, entertainment, and training applications. HMDs offer a first-person immersive experience, supported by advancements in display resolution and wireless capabilities.

The gesture-tracking devices segment is expected to witness the fastest growth rate of 29.9% from 2025 to 2032, fueled by increasing demand for intuitive and natural interaction in VR environments. The adoption of gesture-tracking technology in industrial training, healthcare, and gaming enhances user immersion and interaction.

  • By Technology

On the basis of technology, the Asia-Pacific virtual reality market is segmented into fully immersive, non-immersive, and semi-immersive. The semi and fully immersive segment is expected to hold the largest market revenue share of 82.7% in 2024, driven by its ability to provide highly engaging and realistic experiences, particularly in gaming, healthcare, and education. Advanced hardware such as HMDs and motion sensors supports this segment’s dominance.

The non-immersive segment is anticipated to experience robust growth from 2025 to 2032, owing to its cost-effectiveness and accessibility. Non-immersive VR is widely adopted in educational institutions and enterprises for simulations and visualizations that do not require high-end hardware, making it suitable for broader applications.

  • By Vertical

On the basis of vertical, the Asia-Pacific virtual reality market is segmented into entertainment and media, healthcare, industrial, commercial, aerospace and defense, automotive, education, and others. The entertainment and media segment dominated the market revenue share of 54.7% in 2024, driven by the high demand for immersive gaming, virtual concerts, and interactive media experiences. The growing popularity of virtual reality arcades and content platforms further boosts this segment.

The healthcare segment is anticipated to witness rapid growth of 32.2% from 2025 to 2032, fueled by the increasing adoption of virtual reality for medical training, therapy, and surgical simulations. Virtual reality ability to provide safe, controlled environments for skill development and patient care drives its growth in healthcare across the region.

Virtual Reality Market Regional Analysis

  • China dominated the Asia-Pacific virtual reality market with the largest revenue share of 45.3% in 2024, driven by its robust technology ecosystem, large consumer base, and significant investments in virtual reality hardware and content development. The country benefits from the presence of leading VR companies and government support for digital innovation
  • Japan is expected to be the fastest-growing country in the Asia-Pacific virtual reality market during the forecast period, attributed to its advanced technological infrastructure, strong gaming culture, and increasing adoption of virtual reality in healthcare and industrial applications

China Virtual Reality Market Insight

China holds the largest share of the Asia-Pacific virtual reality market, propelled by rapid urbanization, increasing consumer demand for immersive entertainment, and significant investments in virtual reality technology. The country’s growing middle class and focus on smart technology solutions support the adoption of virtual reality across verticals such as gaming, healthcare, and education. Strong domestic manufacturing capabilities and competitive pricing enhance market accessibility, with both hardware (HMDs, gesture-tracking devices) and software solutions driving growth.

Japan Virtual Reality Market Insight

Japan’s VR market is expected to witness the fastest growth rate, driven by strong consumer preference for high-quality, technologically advanced virtual reality solutions that enhance entertainment, training, and automotive applications. The presence of major technology and automotive manufacturers, coupled with the integration of virtual reality in commercial and industrial verticals, accelerates market penetration. Rising interest in aftermarket virtual reality customization and applications in education and healthcare also contributes to growth.

Virtual Reality Market Share

The virtual reality industry is primarily led by well-established companies, including:

  • Sony Corporation (Japan)
  • Lenovo (China)
  • Autodesk Inc. (U.S.)
  • Nintendo (Japan)
  • Sixense Enterprises Inc. (U.S.)
  • HTC Corporation (Taiwan)
  • Google (U.S.)
  • Barco (Belgium)
  • Microsoft (U.S.)
  • LG Electronics (South Korea)
  • Arcules, Inc. (U.S.)
  • EON Reality (U.S.)
  • Vuzix (U.S.)
  • CyberGlove Systems Inc. (U.S.)
  • Ultraleap, Inc. (U.S.)

What are the Recent Developments in Asia-Pacific Virtual Reality Market?

  • In August 2024, Sony Group Corporation launched the Gaming Virtualizer by 360 Reality Audio, a spatial audio solution enhancing immersive sound for mobile and PC games in the Asia-Pacific region. This product integrates low-latency processing to deliver a heightened VR gaming experience, reinforcing Sony’s commitment to advancing audio technologies for immersive entertainment. The launch aligns with the region’s growing demand for innovative VR gaming platforms, particularly in countries such as Japan and South Korea
  • In June 2024, Apple Inc. introduced visionOS 2 for its Vision Pro headset in key Asia-Pacific markets, including Mainland China, Japan, and Singapore. This update enhances spatial computing with features such as transforming photos into spatial images and new gesture-based navigation, catering to consumer demand for advanced VR experiences. Apple’s expansion of Vision Pro availability underscores its strategic focus on capturing the rapidly growing VR market in the region
  • In May 2024, Meta Platforms, Inc. partnered with Alo Moves to launch 3D immersive fitness classes across Asia-Pacific using Meta Quest 3 headsets. This collaboration offers yoga, Pilates, and meditation sessions, leveraging VR to create engaging fitness experiences in users’ homes. The partnership highlights Meta’s efforts to diversify VR applications beyond gaming, targeting health-conscious consumers in the region
  • In January 2022, Sony Interactive Entertainment acquired Bungie, the developer of Destiny and Halo, for USD 3.6 billion to strengthen its VR gaming portfolio in the Asia-Pacific market. This strategic acquisition aims to integrate Bungie’s expertise into Sony’s VR ecosystem, enhancing immersive game development for platforms such as PlayStation VR. The move positions Sony to capture a broader gaming audience in the region
  • In October 2021, Capcom Co., Ltd. collaborated with Oculus Studios and Armature Studio to launch Resident Evil 4 in VR format exclusively for Oculus Quest 2 in the Asia-Pacific region. This immersive first-person VR game supports teleportation and room-scale movement, offering a reimagined experience for players. The collaboration underscores Capcom’s focus on delivering high-quality content to meet the region’s growing appetite for VR gaming

Virtual Reality Market Analysis

  • Virtual reality, encompassing immersive digital environments accessed through specialized hardware and software, is becoming a cornerstone of innovation in entertainment, education, healthcare, and industrial applications due to its ability to deliver interactive and realistic experiences
  • The surge in demand for virtual reality is fueled by the growing popularity of gaming and entertainment, increasing adoption of virtual reality in medical training and therapy, and the integration of virtual reality solutions in automotive and aerospace design processes
  • China dominated the Asia-Pacific virtual reality market with the largest revenue share of 45.3% in 2024, driven by its robust technology ecosystem, large consumer base, and significant investments in VR hardware and content development. The country benefits from the presence of leading virtual reality companies and government support for digital innovation
  • Japan is expected to be the fastest-growing country in the Asia-Pacific virtual reality market during the forecast period, attributed to its advanced technological infrastructure, strong gaming culture, and increasing adoption of virtual reality in healthcare and industrial applications
  • The head-mounted displays (HMDs) segment dominated the market with a share of 52.7% in 2024, owing to their widespread use in gaming, entertainment, and professional training, as well as continuous advancements in display resolution and comfort

Report Scope and Virtual Reality Market Segmentation       

Attributes

Virtual Reality Key Market Insights

Segments Covered

  • By Component: Hardware and Software
  • By Device Type: Head-Mounted Displays, Projectors and Display Walls, and Gesture-Tracking Devices
  • By Technology: Fully Immersive, Non-Immersive, and Semi Immersive
  • By Vertical: Entertainment and Media, Healthcare, Industrial, Commercial, Aerospace and Defense, Automotive, Education, and Others

Countries Covered

Asia-Pacific

  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Australia
  • Thailand
  • Indonesia
  • Philippines
  • Rest of Asia-Pacific 

Key Market Players

Market Opportunities

  • Integration with 5G and IoT Technologies
  • Growing Demand in Healthcare and Training Applications

Value Added Data Infosets

In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.

Virtual Reality Market Trends

“Increasing Integration of AI and Advanced Analytics”

  • The Asia-Pacific virtual reality (VR) market is experiencing a notable trend toward integrating Artificial Intelligence (AI) and advanced analytics across components such as hardware and software
  • These technologies enable enhanced data processing, providing deeper insights into user interactions, system performance, and application optimization for various device types, including head-mounted displays (HMDs), projectors and display walls, and gesture-tracking devices
  • AI-powered virtual reality solutions facilitate immersive experiences by adapting content in real time based on user behavior, preferences, and environmental factors, particularly in fully immersive and semi-immersive technologies
  • For instances, companies are developing AI-driven virtual reality platforms that personalize gaming experiences in the entertainment and media vertical or optimize training simulations in the aerospace and defense sector by analyzing user response patterns
  • This trend enhances the appeal of virtual reality systems, making them more valuable for industries such as healthcare, education, and automotive, driving adoption across the MEA region
  • AI algorithms analyze user interactions, such as head movements, gesture inputs, and engagement metrics, to improve content delivery and user experience in applications ranging from commercial to industrial settings

Virtual Reality Market Dynamics

Driver

“Rising Demand for Immersive Experiences and Industry-Specific Applications”

  • Growing consumer and enterprise demand for immersive experiences, such as virtual training, gaming, and remote collaboration, is a key driver for the MEA virtual reality market across verticals such as entertainment and media, healthcare, and education
  • virtual reality systems enhance user experiences by offering features such as realistic simulations, interactive training environments, and virtual prototyping, particularly in fully immersive and semi-immersive technologies
  • Government initiatives, particularly in Israel, the dominating country in the MEA virtual reality market, are promoting virtual reality adoption through investments in technology hubs and innovation programs, especially in aerospace and defense and healthcare sectors
  • The expansion of IoT and 5G technology in the region, with Saudi Arabia as the fastest-growing country, enables faster data transmission and lower latency, supporting advanced virtual reality applications across device types such as HMDs and Gesture-Tracking Devices
  • Companies are increasingly integrating virtual reality solutions into sectors such as automotive and industrial applications, offering tailored solutions to meet enterprise needs and enhance operational efficiency

Restraint/Challenge

“High Implementation Costs and Data Privacy Concerns”

  • The high initial investment required for virtual reality hardware, software, and integration, particularly for advanced systems such as Head-Mounted Displays and Gesture-Tracking Devices, poses a significant barrier to adoption, especially in cost-sensitive markets within the MEA region
  • Integrating virtual reality systems into existing infrastructure, such as in commercial or educational settings, can be complex and expensive, limiting scalability
  • Data security and privacy concerns are a major challenge, as virtual reality systems collect sensitive user data, including behavioural and biometric information, raising risks of breaches and misuse, particularly in healthcare and education verticals
  • The fragmented regulatory landscape across MEA countries regarding data protection and compliance complicates operations for international virtual reality providers, especially in markets with stringent privacy laws
  • These factors may deter potential adopters and slow market growth, particularly in regions with high cost sensitivity or growing awareness of data privacy issues

Virtual Reality market Scope

The market is segmented on the basis of component, device type, technology, and vertical.

  • By Component

On the basis of component, the Asia-Pacific virtual reality market is segmented into hardware and software. The hardware segment dominated the largest market revenue share of 67.0% in 2024, driven by the increasing adoption of VR headsets, sensors, and motion controllers, which are essential for delivering immersive experiences across various applications. The demand for high-quality displays and advanced tracking systems further fuels this segment’s dominance.

The software segment is anticipated to witness the fastest growth rate of 38.5% from 2025 to 2032, propelled by the rising demand for customized VR applications and platforms. The development of AI-powered software, including content creation tools and immersive simulations, enhances user engagement in gaming, education, and enterprise applications.

  • By Device Type

On the basis of device type, the Asia-Pacific virtual reality market is segmented into head-mounted displays (HMDs), projectors and display walls, and gesture-tracking devices. The head-mounted displays segment is expected to hold the largest market revenue share of 66.5% in 2024, driven by their widespread use in gaming, entertainment, and training applications. HMDs offer a first-person immersive experience, supported by advancements in display resolution and wireless capabilities.

The gesture-tracking devices segment is expected to witness the fastest growth rate of 29.9% from 2025 to 2032, fueled by increasing demand for intuitive and natural interaction in VR environments. The adoption of gesture-tracking technology in industrial training, healthcare, and gaming enhances user immersion and interaction.

  • By Technology

On the basis of technology, the Asia-Pacific virtual reality market is segmented into fully immersive, non-immersive, and semi-immersive. The semi and fully immersive segment is expected to hold the largest market revenue share of 82.7% in 2024, driven by its ability to provide highly engaging and realistic experiences, particularly in gaming, healthcare, and education. Advanced hardware such as HMDs and motion sensors supports this segment’s dominance.

The non-immersive segment is anticipated to experience robust growth from 2025 to 2032, owing to its cost-effectiveness and accessibility. Non-immersive VR is widely adopted in educational institutions and enterprises for simulations and visualizations that do not require high-end hardware, making it suitable for broader applications.

  • By Vertical

On the basis of vertical, the Asia-Pacific virtual reality market is segmented into entertainment and media, healthcare, industrial, commercial, aerospace and defense, automotive, education, and others. The entertainment and media segment dominated the market revenue share of 54.7% in 2024, driven by the high demand for immersive gaming, virtual concerts, and interactive media experiences. The growing popularity of virtual reality arcades and content platforms further boosts this segment.

The healthcare segment is anticipated to witness rapid growth of 32.2% from 2025 to 2032, fueled by the increasing adoption of virtual reality for medical training, therapy, and surgical simulations. Virtual reality ability to provide safe, controlled environments for skill development and patient care drives its growth in healthcare across the region.

Virtual Reality Market Regional Analysis

  • China dominated the Asia-Pacific virtual reality market with the largest revenue share of 45.3% in 2024, driven by its robust technology ecosystem, large consumer base, and significant investments in virtual reality hardware and content development. The country benefits from the presence of leading VR companies and government support for digital innovation
  • Japan is expected to be the fastest-growing country in the Asia-Pacific virtual reality market during the forecast period, attributed to its advanced technological infrastructure, strong gaming culture, and increasing adoption of virtual reality in healthcare and industrial applications

China Virtual Reality Market Insight

China holds the largest share of the Asia-Pacific virtual reality market, propelled by rapid urbanization, increasing consumer demand for immersive entertainment, and significant investments in virtual reality technology. The country’s growing middle class and focus on smart technology solutions support the adoption of virtual reality across verticals such as gaming, healthcare, and education. Strong domestic manufacturing capabilities and competitive pricing enhance market accessibility, with both hardware (HMDs, gesture-tracking devices) and software solutions driving growth.

Japan Virtual Reality Market Insight

Japan’s VR market is expected to witness the fastest growth rate, driven by strong consumer preference for high-quality, technologically advanced virtual reality solutions that enhance entertainment, training, and automotive applications. The presence of major technology and automotive manufacturers, coupled with the integration of virtual reality in commercial and industrial verticals, accelerates market penetration. Rising interest in aftermarket virtual reality customization and applications in education and healthcare also contributes to growth.

Virtual Reality Market Share

The virtual reality industry is primarily led by well-established companies, including:

  • Sony Corporation (Japan)
  • Lenovo (China)
  • Autodesk Inc. (U.S.)
  • Nintendo (Japan)
  • Sixense Enterprises Inc. (U.S.)
  • HTC Corporation (Taiwan)
  • Google (U.S.)
  • Barco (Belgium)
  • Microsoft (U.S.)
  • LG Electronics (South Korea)
  • Arcules, Inc. (U.S.)
  • EON Reality (U.S.)
  • Vuzix (U.S.)
  • CyberGlove Systems Inc. (U.S.)
  • Ultraleap, Inc. (U.S.)

What are the Recent Developments in Asia-Pacific Virtual Reality Market?

  • In August 2024, Sony Group Corporation launched the Gaming Virtualizer by 360 Reality Audio, a spatial audio solution enhancing immersive sound for mobile and PC games in the Asia-Pacific region. This product integrates low-latency processing to deliver a heightened VR gaming experience, reinforcing Sony’s commitment to advancing audio technologies for immersive entertainment. The launch aligns with the region’s growing demand for innovative VR gaming platforms, particularly in countries such as Japan and South Korea
  • In June 2024, Apple Inc. introduced visionOS 2 for its Vision Pro headset in key Asia-Pacific markets, including Mainland China, Japan, and Singapore. This update enhances spatial computing with features such as transforming photos into spatial images and new gesture-based navigation, catering to consumer demand for advanced VR experiences. Apple’s expansion of Vision Pro availability underscores its strategic focus on capturing the rapidly growing VR market in the region
  • In May 2024, Meta Platforms, Inc. partnered with Alo Moves to launch 3D immersive fitness classes across Asia-Pacific using Meta Quest 3 headsets. This collaboration offers yoga, Pilates, and meditation sessions, leveraging VR to create engaging fitness experiences in users’ homes. The partnership highlights Meta’s efforts to diversify VR applications beyond gaming, targeting health-conscious consumers in the region
  • In January 2022, Sony Interactive Entertainment acquired Bungie, the developer of Destiny and Halo, for USD 3.6 billion to strengthen its VR gaming portfolio in the Asia-Pacific market. This strategic acquisition aims to integrate Bungie’s expertise into Sony’s VR ecosystem, enhancing immersive game development for platforms such as PlayStation VR. The move positions Sony to capture a broader gaming audience in the region
  • In October 2021, Capcom Co., Ltd. collaborated with Oculus Studios and Armature Studio to launch Resident Evil 4 in VR format exclusively for Oculus Quest 2 in the Asia-Pacific region. This immersive first-person VR game supports teleportation and room-scale movement, offering a reimagined experience for players. The collaboration underscores Capcom’s focus on delivering high-quality content to meet the region’s growing appetite for VR gaming

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Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.

The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.

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Frequently Asked Questions

The Asia-Pacific virtual reality market size was valued at USD 28.46 billion in 2024.
The Asia-Pacific virtual reality market is to grow at a CAGR of 30.43% during the forecast period of 2025 to 2032.
The virtual reality market is segmented into four notable segments based on component, device type, technology, and vertical. On the basis of component, the market is segmented into hardware and software. On the basis of device type, the market is segmented into head-mounted displays, projectors and display walls, and gesture-tracking devices. On the basis of technology, the market is segmented into fully immersive, non-immersive, and semi-immersive. On the basis of vertical, the market is segmented into entertainment and media, healthcare, industrial, commercial, aerospace and defense, automotive, education, and others.
The China holds the largest share of the virtual reality market, propelled by rapid urbanization, increasing consumer demand for immersive entertainment, and significant investments in virtual reality technology.
The Japan is expected to witness the fastest growth rate in the virtual reality market, driven by strong consumer preference for high-quality, technologically advanced virtual reality solutions that enhance entertainment, training, and automotive applications.
One prominent trend in the Asia-Pacific virtual reality market is increasing integration of AI and advanced analytics.
The major factors driving the growth of the virtual reality market are the rising demand for immersive experiences and industry-specific applications.
The primary challenges in the virtual reality market include high implementation costs and data privacy concerns.
The head-mounted displays (HMDs) segment dominated the market with a share of 52.7% in 2024, owing to their widespread use in gaming, entertainment, and professional training, as well as continuous advancements in display resolution and comfort.
Companies such as Sony Corporation (Japan), Lenovo (China), Autodesk Inc. (U.S.), Nintendo (Japan), Sixense Enterprises Inc. (U.S.), are major players in virtual reality market.
In August 2024, Sony Group Corporation launched the Gaming Virtualizer by 360 Reality Audio, a spatial audio solution enhancing immersive sound for mobile and PC games in the Asia-Pacific region.
The countries covered in the virtual reality market are China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, and rest of Asia-Pacific.
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