Asia-Pacific Submental Fat Treatment Market – Industry Trends and Forecast to 2030

Asia-Pacific Submental Fat Treatment Market Analysis and Size

The number of cosmetic treatments has increased over the previous few years, according to the most recent numbers provided by the American Society of Plastic Surgeons, or ASPS. More than 17.7 million minimally invasive and surgical cosmetic operations were performed in 2018, an increase of about a quarter million from the previous year. In addition, the study found that breast augmentation and liposuction are now popular body-shaping procedures.

Data Bridge Market Research analyses that the submental fat treatment market which is USD 282.423 million in 2022, is expected to reach USD 840.19 million by 2030, at a CAGR of 14.6% during the forecast period 2023 to 2030. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include depth expert analysis, patient epidemiology, pipeline analysis, pricing analysis, and regulatory framework.

Asia-Pacific Submental Fat Treatment Market Scope and Segmentation  

Market Definition

Submental fat, also referred to as a "double chin," is a common aesthetic problem. Basically, it is a build-up of fat under the chin. It is brought on by a complex interaction of ageing, genetics, and weight increase. Submental fat can be especially upsetting because it gives the appearance that a person is overweight even when their rest of their body is in excellent form.

Asia-Pacific Submental Fat Treatment Market Dynamics

Drivers

• Growing popularity of SMF reduction

Submental fat (SMF), which develops as a result of genetics or lifestyle choices and contributes to the loss of chin and jawline definition and an aged or overweight appearance is a typical area of face aesthetic concern. Excess SMF can also contribute to a poor sense, adversely affecting psychosocial behaviour. Although liposuction has been the preferred method of treating SMF, it carries the dangers of invasive surgery and may not be an effective solution for many people. Since they require less recovery time and can be employed in a multi-modal approach to create customized treatment programmes to fit a wider range of demands, minimally invasive treatments now available for SMF reduction have grown in popularity.

• Rising dermatological procedures

A dermatologist performs cosmetic dermatological procedures, according to 53.5% of the participants. Nearly 59.4% of respondents said they were aware of various procedures, including chemical peeling, hair transplants, botox injections and laser hair removal. In addition, 51% said they were aware of the risks involved, including allergy, burns and pigmentation. 44.5% said the facility was good, and 31% thought the results of the procedures would differ in Nepal compared to those in other countries. About 23.9% believed that their public perception would alter if they received the procedures. While 53.5% thought it would be accepted in society, 11.6% thought it would negatively affect them. These are the certain actors which propel the market growth.

• Increasing Product Launches and Developments

There have been increasing product launches by authorized organizations that boost the market growth. For instance, Kybella is the only FDA approved treatment that can recontour and enhance the appearance of moderate to severe submental fullness. Kybella is not surgical and only minimally invasive since it requires an injection. When Kybella is injected into the submental fat beneath the chin, it destroys the fat cells. This leads to a prominent reduction in the fat below the chin. Also, ERCHONIA CORPORATION stated that it received patent for non-invasive fat reduction from target regions by applying low-level laser energy externally in 2015. This helps transfer the energy, so the fat is released into the interstitial space. Thus, this factor increases the growth of the market.  

Opportunities

• Rising Prevalence of Obesity

The increasing incidences of obese patients is making a major impact on the market. Overweight and obesity affect nearly 60% of adults and approximately one in three children (29% of boys and 27% of girls). The occurrence of obesity in men ranged from 4.0% to 28.3% and in women from 6.2% to 36.5%. It has been witnessed that 45% of adults had a normal weight in 2019, slightly more than half (53%) considered overweight. Obesity leads to the fat accumulation in the body which leads to the submental fat. This will increase its treatment demand among the people. Thus, this factor boosts the growth of the market. 

Restraints/Challenges

• Side-Effects of Treatment Drugs

Various side effects are associated with the drugs used for treating submental fat. Effects include nerve injury in the jaw, trouble swallowing, injection site problems which include a collection of blood under the skin or bruising, damage to an artery or vein, hair loss, open sores, damage and tissue cell-death around the injection site and infection. In some patients, they develop weakness in the facial muscles or sometimes smile becomes uneven. Other symptoms include pain, open sores, redness, or drainage at or from the treatment area. These all factors hamper the growth of the market.

This submental fat treatment market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the submental fat treatment market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In 2020, Laser Lipo Ltd. announced the launch of Strawberry lift. It is a surgical or injection free non-invasive application which combines laser and ultrasound together for the treatment of submental fat particularly of neck and chin line. This increased their company portfolio and also led to increased revenue.

Asia-Pacific Submental Fat Treatment Market Scope

The submental fat treatment market is segmented on the basis of type, end user and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Invasive method
• Minimally Invasive
• Non Invasive Technology

 End User

• Cosmetic Centers
• Hospitals
• Dermatology Clinics
• Medical Spa
• Others

 Distribution Channel

• Direct Tender
• Retail Sales

Submental Fat Treatment Market Regional Analysis/Insights

The submental fat treatment market is analyzed and market size insights and trends are provided by country, type, end user and distribution channel as referenced above.

The countries covered in the submental fat treatment market report are China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC).

Japan is dominating the submental fat treatment market as many businesses are investing in the nation as an emerging one. This entails large investments in both the infrastructure needed to deliver medical aesthetic services as well as in research and development. Additionally, a broad variety of products are offered by manufacturers in the submental fat treatment industry, allowing Japan to dominate the Asia Pacific submental fat treatment market.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Healthcare Infrastructure Growth Installed base and New Technology Penetration

The submental fat treatment market also provides you with detailed market analysis for every country growth in healthcare expenditure for capital equipment, installed base of different kind of products for submental fat treatment market, impact of technology using life line curves and changes in healthcare regulatory scenarios and their impact on the submental fat treatment market. The data is available for historic period 2011-2021.

Competitive Landscape and Submental Fat Treatment Market Share Analysis

The submental fat treatment market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to submental fat treatment market.

Some of the major players operating in the submental fat treatment market are:

• Abbvie, Inc (U.S.)
• Cynosure (U.S.)
• Candela Corporation (U.S.)
• Lumenis Be Ltd.(Israel)
• Alma Lasers (Israel)
• Cutera (U.S.)
• Erchonia Corporation (U.S.)
• Hironic Co. Ltd. (South Korea)
• InMode (Israel)
• BTL (India) 

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