Europe E-Commerce Packaging Market – Industry Trends and Forecast to 2030

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Europe E-Commerce Packaging Market Analysis and Size

A crucial aspect of branding is the market value of the packaging used for e-commerce purchases. When making an online purchase, the customer's first regular communication with a particular business determines the product he receives. Businesses have a unique opportunity to make a positive impression, enhance their brand image, or destroy it. More firmly, online shops are recently growing the sales of their products. Industry experts anticipate that other supermarket and dealer firms will adopt this idea. Therefore, good e-commerce packaging is necessary to communicate the brand value effectively.

Data Bridge Market Research analyses that the e-commerce packaging market, valued at USD 9,819.82 million in 2022, will reach USD 28,209.06 million by 2030, growing at a CAGR of 14.1% during the forecast period of 2023 to 2030. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Europe E-Commerce Packaging Market Scope and Segmentation  

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Market Definition

The packaging used to ship a product to a customer after they make an online purchase is known as e-commerce packaging. The outer container, the infill material, and any additional inserts are all included in the e-commerce packaging. This packaging should follow the brand standards of the merchant. E-commerce packaging also includes how a business builds the brand identity, protects the product during shipping, and controls shipping costs. Aesthetically pleasing and exceptional packaging can enhance customer satisfaction and profitability.

E-Commerce Packaging Market Dynamics

Drivers

• E-commerce contributes to product protection against environmental harm

The market is primarily driven by the growing use of e-commerce packaging to protect goods from environmental damage and containment such as dust, moisture, and microbes. A quality unboxing experience is much more likely when the proper protective packaging is used. Package has a better chance of making it through the challenges of shipping, warehousing, and the delivery service of choice. The packaging protects the product inside. It shields the item from damaging physical effects like hitting, wetting, and bruising. Packaging facilitates storage and enables the product to be delivered to the consumer in the most cost-effective manner.

• Rising demand for packaged food

With increasing time constraints among working professionals and increasing availability of convenience food products, the demand for packaged food items is quickly expanding. Packaged food items offer superior barrier protection, containment or accumulation, advertising, in-depth ingredient information, safety, suitability, and more. Online shopping has advantages over traditional big-box stores, including free shipping, quick deliveries, and simple, easy returns. Eventually, this is accelerating the growth of the packaged food products market.   Hence, the global e-commerce packaging market is anticipated to grow over the forecast period due to rising preference for online shopping and demand for packaged food.

Opportunities

• E-commerce packaging aids in business growth and experience creation

Packaging serves much more purposes than merely safeguarding a product. It is a crucial marketing tool that promotes branding, highlights the product's best qualities, and gives customers an unforgettable experience. The main trends in the global e-commerce packaging market are the increase in internet access in developing and underdeveloped nations, the emergence of a middle class with disposable income, and the growth of the apparel and footwear industries. Therefore, with the increasing digital buying, there is a boom in the e-commerce packaging sector.

Restraints/Challenges

• Environmental concerns will impede market expansion

As e-commerce expands, its detrimental effects on the environment also grow. There are both visible and invisible environmental effects associated with each package that is shipped, such as the need to recycle or discard plastic wrapping or cardboard boxes, as well as the emission of carbon dioxide during delivery and transportation. These effects have the potential to negatively impact the e-commerce market over time and impede its expansion.

This e-commerce packaging market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the e-commerce packaging market contact Data Bridge Market Research for an analyst brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In 2022, Amcor plc, a market pioneer in creating and manufacturing environmentally friendly packaging solutions, recently unveiled a product rebranding strategy to give customers a more comprehensive understanding of its expanding line of environmentally friendly packaging options. Through this rebranding, Amcor plc will give customers more transparency and visibility into its wide range of product offerings.
• In 2022, Amcor plc introduced the AmFiberTM platform, a new line of paper-based packaging products. Amcor plc creates and manufactures sustainable packaging solutions. Through a wider range of features and useful advantages, AmFiber innovations aim to reimagine the potential of traditional paper packaging to meet changing consumer demands.
• In 2022, International Papers invested close to US$24.15 million in the Mortgane and Chalon plant, their production capacity for the expansion of the e-commerce sector. Up to 50 new positions were created in France due to the project.

Europe E-Commerce Packaging Market Scope

The e-commerce packaging market is segmented on the basis of form, material, and end-user. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

By Form

• Boxes
• Bags
• Tapes
• Protective Packaging
• Labels
• Mailers
• Others

Material

• Plastics
• Corrugated Board
• Paper & Paperboard
• Glass
• Others

End-User

• Apparels and Accessories
• Electronics and Electrical
• Personal Care
• Household
• Food and Beverages
• Retail
• Automotive
• Pharmaceuticals
• Others

E-Commerce Packaging Market Regional Analysis/Insights

The e-commerce packaging market is analysed and market size insights and trends are provided by country, form, material and end-user as referenced above.

The countries covered in the e-commerce packaging market report are Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, and Rest of Europe

France dominates the market during the forecast period due to the high demand for e-commerce and protective packaging. Another major factor attributable to the region's dominance is the high demand for apparel and accessories.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and E-Commerce Packaging Market Share Analysis

The e-commerce packaging market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to the e-commerce packaging market.

Some of the major players operating in the e-commerce packaging market are:

• Crawford Packaging (Canada)
• RAJAPACK Ltd (U.K.)
• Smurfit Kappa (Ireland)
• Amcor plc (Australia)
• DS Smith (U.K.)
• Salazar Packaging (U.S.)
• Mondi (U.K.)
• Sealed Air (U.S.)

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