Global Men’s Grooming Appliances Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2031

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Men’s Grooming Appliances Market Analysis

The men's grooming appliances market is experiencing steady growth, driven by increasing awareness of personal grooming and rising disposable income. As men prioritize personal care and appearance, the demand for electric shavers, trimmers, and multi-functional grooming kits has surged. Technological advancements in grooming appliances, such as precision cutting, waterproof designs, and longer battery life, have further contributed to market expansion. Additionally, the growing trend of beard grooming and styling has boosted sales of specialized trimmers and clippers. E-commerce platforms are playing a significant role in market growth, offering a wide range of grooming products with easy accessibility. Emerging markets in Asia-Pacific and Latin America are witnessing notable growth due to rising urbanization and changing consumer lifestyles. The market is expected to continue its upward trajectory, with product innovation and increased focus on grooming for men contributing to its evolution.

Men’s Grooming Appliances Market Size

Global men’s grooming appliances market size was valued at USD 7.69 billion in 2023 and is projected to reach USD 9.52 billion by 2031, with a CAGR of 2.70% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework.

Men’s Grooming Appliances Market Trends

“Influence of Social Media and Celebrities”

Social media platforms and celebrity endorsements have become powerful drivers of consumer behavior in the men’s grooming appliances market. Platforms like Instagram, YouTube, and TikTok are filled with grooming tutorials, product reviews, and style inspiration, making them essential tools for shaping grooming trends. Influencers and celebrities regularly share their grooming routines, often showcasing specific appliances, which boosts product visibility and appeal. Men are increasingly influenced by these online personalities and the grooming tools they recommend, driving demand for products endorsed by celebrities or promoted through viral social media content. This trend not only encourages brand loyalty but also pushes manufacturers to collaborate with influencers to reach wider, more engaged audiences. The growing integration of social media marketing in the grooming sector ensures that it remains a critical factor in shaping the preferences of modern male consumers.

Report Scope and Market Segmentation       

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Men’s Grooming Appliances Market Definition

Men's grooming appliances refer to electronic devices and tools specifically designed for personal grooming and hygiene tailored to men's needs. These appliances typically include products such as electric shavers, trimmers (for beard, body, and hair), clippers, grooming kits, and other devices used for shaving, trimming, styling, and maintaining facial hair, body hair, and haircuts. Many of these appliances offer features like precision cutting, multiple attachments for various grooming tasks, and ergonomic designs to provide convenience and a polished appearance. Men's grooming appliances are essential in personal care routines, catering to the increasing demand for grooming and self-care.

Men’s Grooming Appliances Market Dynamics

Drivers  

• Rising Awareness of Personal Grooming

The increasing awareness of personal grooming among men has led to a significant surge in demand for grooming appliances. Men are becoming more conscious of their appearance and the importance of maintaining a well-groomed look in both personal and professional environments. This shift has spurred a higher investment in grooming products such as trimmers, shavers, and multi-functional grooming kits. As modern grooming trends emphasize hygiene, style, and self-care, the market for men’s grooming appliances is witnessing robust growth, driven by this evolving consumer behavior.

• Growing Popularity of Beards and Facial Hair

The trend of sporting beards and diverse facial hair styles has fueled the demand for specialized grooming tools. Beard trimmers, precision stylers, and other facial hair management appliances have gained popularity as men seek tools that can help them maintain and shape their facial hair with precision. The desire for versatility in styling has further driven the growth of products designed specifically for beards, creating new opportunities for manufacturers to innovate and cater to the varied preferences of consumers.

Opportunities

• Increasing Demand for Travel-Friendly Devices

With lifestyles becoming more mobile, the demand for compact and travel-friendly grooming devices is on the rise. Frequent travelers, whether for business or leisure, are looking for grooming solutions that are easy to carry, lightweight, and convenient to use on the go. Portable grooming appliances, such as battery-powered shavers and trimmers, are gaining traction among men who prioritize maintaining their grooming routines while traveling. These devices offer convenience and cater to the growing consumer segment that values practicality in their grooming products, creating opportunities for market growth.

• Growth in Smart Grooming Devices

Smart grooming devices, which can be connected to apps, offer users features like automatic adjustments, personalized grooming settings, and usage tracking. These advancements allow for a more tailored grooming experience, catering to individual preferences and needs. The integration of smart features is not only driving innovation but also expanding the appeal of grooming devices to tech-savvy consumers who appreciate convenience and customization in their personal care routines. The rise of smart technology has created opportunities for the development of IoT-enabled grooming appliances.

Restraints/Challenges

• High Cost of Premium Grooming Appliances

The premium pricing of advanced grooming appliances, especially those featuring cutting-edge technology and specialized capabilities, can be a major barrier to widespread adoption. Many high-end grooming products come with advanced features such as multi-functional capabilities, longer battery life, or smart connectivity, but their higher price tags often put them out of reach for budget-conscious consumers. This can limit the market for such products, particularly in regions where price sensitivity is high, preventing their broader adoption despite their benefits.

• Competition from Traditional Grooming Methods

Despite the rise in electric grooming appliances, many men continue to rely on traditional grooming tools such as razors, scissors, and manual clippers. These tools are often viewed as more cost-effective and familiar, particularly for older generations or those who are less inclined to adopt new technologies. The continued preference for manual grooming methods poses a challenge to the growth of the electric grooming appliances market, especially in demographics that prioritize simplicity or are resistant to change in their grooming habits.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Men’s Grooming Appliances Market Scope

The market is segmented on the basis of type and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Shavers
• Styles/Trimmers
• Epilators
• Hair Clippers

Distribution Channel

• Supermarkets/Hypermarkets
• Specialty Stores,
• Online Stores
• Other

Men’s Grooming Appliances Market Regional Analysis

The market is analyzed and market size insights and trends are provided by country, type and distribution channel as referenced above.

The countries covered in the market are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, rest of Middle East and Africa, Brazil, Argentina, and rest of South America.

North America is expected to dominate the market due to the growing demand for men's grooming appliances across the region, as consumers increasingly shift their focus from traditional shaving to a broader perspective on personal care. The rise in awareness about grooming and self-care, along with higher disposable incomes and an expanding range of grooming products, has contributed to North America's leadership in the market.

Asia-Pacific is expected to be the fastest growing due to the increasing demand for men's grooming products, which has significantly boosted the sales of grooming appliances across the region. Factors such as growing urbanization, rising disposable incomes, and a heightened awareness of personal grooming among men are driving the expansion. The region's youthful demographic and increasing penetration of e-commerce platforms are also expected to play a crucial role in sustaining the market growth.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Men’s Grooming Appliances Market Share

The market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Men’s Grooming Appliances Market Leaders Operating in the Market Are:

• Procter and Gamble (U.S.)
• Wahl Clipper Corporation (U.S.)
• Panasonic India (India)
• Koninklijke Philips N.V (Netherlands)
• Spectrum Brands (U.S.)
• Andis Company (U.S.)
• Conair LLC (U.S.)
• SYSKA (U.S.)
• Brio Product Group (U.S.)
• Emjoi Company Gmbh (Germany)
• Epilady USA (U.S.)

Latest Developments in Men’s Grooming Appliances Market

• In March 2024, U.S.-based actor and professional wrestler Dwayne Johnson expanded his business portfolio by launching Papatui, a new cruelty-free men’s skincare line. The collection consists of 12 different products designed to cater to modern grooming needs, including specialized items like tattoo balm for aftercare and bar soap. This launch reflects Johnson’s commitment to eco-conscious and cruelty-free skincare, tapping into the growing market for ethically produced grooming products for men
• In October 2023, Hammer & Nails, a premium men’s grooming franchise, made a significant move to broaden its footprint by initiating the construction of around 70 franchise shops across Texas, U.S. This expansion is driven by the increasing demand for high-end grooming services, including skincare and beard care, within the state. By expanding its physical presence, Hammer & Nails is strategically positioning itself to meet the growing consumer interest in specialized men’s grooming services, catering to a market that values both luxury and practicality in personal care
• In May 2023, Scent Beauty Inc., a leading global e-commerce company, strengthened its collaboration with Stetson, an iconic American men’s cologne brand. As part of this enhanced partnership, Scent Beauty began offering Stetson’s grooming products on its platform in the West America region. The product line includes various grooming essentials such as body sprays, hair and body washes, and beard moisturizers, targeting men who prefer a rugged, yet refined grooming regimen

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