Mercado de Ponto de Venda Eletrónico (EPOS) dos EUA – Tendências do setor e previsão para 2031

Análise e dimensão do mercado de ponto de venda eletrónico (EPOS) dos EUA

O mercado de Ponto de Venda Eletrónico (EPOS) dos EUA está a registar um crescimento significativo impulsionado por vários fatores-chave. A crescente procura de pagamentos contactless, estimulada pelas mudanças nas preferências dos consumidores e pela necessidade de transações higiénicas, está a impulsionar a expansão do mercado. Além disso, a ascensão do retalho omnicanal e a adoção de sistemas EPOS baseados na cloud estão a impulsionar a eficiência e a flexibilidade nas operações de vendas, impulsionando ainda mais o crescimento do mercado. Além disso, a crescente aceitação de soluções de pagamento móvel está a remodelar o panorama, proporcionando opções de transação convenientes e acessíveis.

A Data Bridge Market Research analisa que o mercado de Ponto de Venda Eletrónico (EPOS) dos EUA deverá atingir um valor de 12,97 mil milhões de dólares até 2031, face aos 3,44 mil milhões de dólares em 2023, crescendo a um CAGR de 18, 2% durante o período de previsão de 2024 a 2031.

Definição de mercado

Um sistema de ponto de venda eletrónico (EPOS) refere-se a um sistema informatizado utilizado por retalhistas e empresas para gerir transações de vendas, inventário e dados de clientes de forma eficiente. Naturalmente, inclui hardware como caixa registadora, leitor de código de barras e leitor de cartões, juntamente com software para processamento de transações e relatórios. No contexto do mercado de Ponto de Venda Eletrónico (EPOS) dos EUA, abrange a venda e adoção de tais sistemas em vários setores, incluindo retalho, hotelaria, saúde e entretenimento. Esta definição de mercado engloba a procura de soluções EPOS tradicionais e modernas, incorporando fatores como os avanços de hardware, as capacidades de integração de software e a tendência crescente para soluções de ponto de venda móveis e baseadas na cloud. Além disso, tem em conta o cenário competitivo que inclui participantes estabelecidos e fornecedores emergentes, bem como o quadro regulamentar que rege os sistemas de pagamento eletrónico nos EUA.

Dinâmica de mercado do ponto de venda eletrónico (EPOS) dos EUA

This section deals with understanding the market drivers, advantages, opportunities, restraints, and challenges. All of this is discussed in detail below:

Drivers

• Growing Demand for Contactless Payments

Electronic point of sale (EPOS) systems have revolutionized retail transactions, offering efficiency and convenience. Among the latest advancements is the integration of contactless payment methods, providing a swift and secure way for customers to whole transactions without physical contact. This technology, leveraging near-field communication (NFC) or RFID technology, allows users to simply tap their cards or mobile devices to make payments. In an era where hustle and safety are paramount, contactless payment solutions have rapidly gained popularity, reshaping the landscape of retail transactions in U.S.

• Rise in Omni Channel Retailing

Omni channel retailing refers to the integration of online and offline sales channels, with brick-and-mortar stores, e-commerce platforms, mobile apps, social media, and more. It focuses on delivering consistent messaging, pricing, and customer experiences across all touchpoints, blurring the lines between physical and digital retail environments.

Opportunities

• Technological Advancement in Electronic Point of Sale (EPOS) Services

In the dynamic landscape of retail and hospitality, Electronic Point of Sale (EPOS) systems have emerged as indispensable tools for businesses seeking efficiency, agility, and enhanced customer experiences. U.S. Electronic Point of Sale(EPOS) market is witnessing a significant opportunity factor in the form of rapid technological advancements. These advancements are not only reshaping the way transactions are conducted but also revolutionizing how businesses manage operations and engage with customers. The pace of technological innovation shows no signs of slowing down, and EPOS systems are continuously evolving to integrate with emerging technologies such as biometrics, and Internet of Things (IoT) devices. These integrations offer businesses new opportunities to enhance security, streamline transactions, and deliver innovative customer experiences that set them apart from the competition.

• EPOS Empowers Personalized Customer Engagement

In today's competitive business landscape, customer engagement stands out as a pivotal factor in driving growth and sustainability. With the beginning of Electronic Point of Sale (EPOS) systems, businesses now have a powerful tool at their disposal to not only streamline transactions but also to foster deeper connections with their customer base. In the United States, the EPOS market is witnessing a significant opportunity unfold as businesses recognize the potential of personalized customer engagement in driving repeat business and brand loyalty. At the heart of this opportunity lies the ability of EPOS systems to capture and analyze customer data with unprecedented precision. Through the seamless integration of data analytics capabilities, businesses can gain invaluable insights into customer preferences, purchasing behavior, and shopping patterns. By leveraging this data, businesses can tailor their marketing campaigns, loyalty programs, and promotions to resonate with the unique needs and likings of individual customers.

Restraints/Challenges

• Stringent Government Regulations

U.S. Electronic Point of Sale(EPOS) market, a critical backbone of modern retail and service industries, faces a myriad of regulatory challenges that can impede growth, innovation, and market penetration. From data security mandates to compliance standards, these regulations cast a long shadow over businesses seeking to harness the full potential of EPOS systems. At the forefront of regulatory concerns are data protection and privacy regulations. In an era marred by high-profile data breaches and privacy scandals, governments have responded with increasingly stringent measures to safeguard consumer data. For businesses operating in the EPOS space, this translates into complex compliance requirements under laws such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

• Rising Concerns about Cyber Security

In today's digital age, cybersecurity has emerged as a critical concern for businesses across all sectors, including the U.S. Electronic Point of Sale(EPOS) market. With the increasing frequency and sophistication of cyber threats, safeguarding sensitive data and protecting against potential breaches has become paramount for EPOS system providers and users alike. The rapid digital transformation has also exposed businesses to new vulnerabilities, making them prime targets for cybercriminals seeking to exploit weaknesses in their systems. The U.S. Electronic Point of Sale(EPOS) market facing the rising tide of cybersecurity attacks, including malware infections, ransomware campaigns, and data breaches. These attacks pose serious risks to businesses, potentially resulting in financial losses, reputational damage, and legal liabilities. Moreover, the consequences of a successful cyberattack extend beyond immediate financial repercussions, impacting customer trust and confidence in the security of their personal information.

Recent Developments

• In April 2024, Agilysys expands its POS portfolio with IG Fly, a mobile ordering and payment solution, enhancing staff flexibility and customer service. This development provides an easy-to-use mobile POS that integrates with InfoGenesis, improving efficiency and customer experiences, and strengthens Agilysys' position in the hospitality software market
• In January 2024, Diebold Nixdorf, Incorporated. unveils AI-powered checkout solutions to combat retail shrinkage. These solutions, showcased at the NRF Big Show, target common causes of loss, like miss-scanning and mismatched products. The AI technology identifies intentional and unintentional errors, enhancing the checkout process without infrastructure replacement. Diebold Nixdorf, Incorporated. Aims to enhance customer experiences and improve efficiency for retailers globally
• In February 2023, QINGDAO HISTONE INTELLIGENT COMMERCIAL SYSTEM CO. LTD. (HICS) launch of the HERO II, comprising the HK578 and HK578U all-in-one POS models, targets the retail and hospitality sectors with high-performance, energy-efficient solutions. This move enhances HiStone's EPOS offerings by delivering innovative, cost-effective solutions that meet modern technological and business requirements, ultimately improving customer experiences and operational efficiency
• In March 2023, Fujitsu is nearing the acquisition of GK Software, a German enterprise software provider for retailers, at €190 per share. This move would expand Fujitsu's EPOS portfolio, strengthening its presence in retail tech and potentially increasing market share and revenue in the sector. The acquisition is subject to investor and regulatory approvals
• In January 2023, Posiflex's 2022 success stems from a post-COVID uptick in retail and hospitality projects, bolstered by strong supply chain management. Their emphasis on customization, quality, and reliable delivery, supported by vertical integration, ensures tailored solutions and efficient logistics. This approach has led to stable deliveries and shorter lead times, particularly notable during the global supply shortage crisis

U.S. Electronic Point of Sale(EPOS) Market Scope

U.S. Electronic Point of Sale(EPOS) market is segmented into two notable segments, which are based on offering and end user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Offering

• EPOS Hardware
• POS Software
• EPOS Services

On the basis of offering, the U.S. Electronic Point of Sale(EPOS) market is segmented into EPOS Hardware, POS Software, and EPOS Services.

End User

• Grocery
• General Merchandise
• Hospitality
• Fuel & Convenience
• Restaurant
• Fashion/Specialty
• Travel
• Entertainment 
• Others

Com base no utilizador final, o mercado de Ponto de Venda Eletrónico (EPOS) dos EUA está segmentado em mercearia, mercadorias em geral, hospitalidade, combustível e conveniência, restaurante, moda/especialidade, viagens, entretenimento, entre outros.

Análise do panorama competitivo e da quota de mercado do ponto de venda eletrónico (EPOS) dos EUA

O panorama competitivo do mercado de Ponto de Venda Eletrónico dos EUA (EPOS) fornece detalhes dos concorrentes. Os detalhes incluídos são a visão geral da empresa, finanças da empresa, receitas geradas, potencial de mercado, investimento em investigação e desenvolvimento, novas iniciativas de mercado, localizações e instalações de produção, capacidades de produção, pontos fortes e fracos da empresa, lançamento de produto, largura e amplitude do produto, domínio de aplicação. Os dados acima fornecidos estão apenas relacionados com o foco das empresas relacionado com o mercado de Ponto de Venda Eletrónico (EPOS) dos EUA.

Alguns dos principais players que operam no mercado de Ponto de Venda Eletrónico (EPOS) dos EUA são a NCR Voyix Corporation, Diebold Nixdorf, Incorporated, Toshiba Global Commerce Solutions, Oracle, Posiflex Technology, Inc., Fujitsu, Block, Inc., Agilysys NV LLC ., QINGDAO HISTONE INTELLIGENT COMMERCIAL SYSTEM CO., e HP Development Company, LP, entre outros.

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