Relatório global de análise do tamanho, quota e tendências do mercado de ecrãs de próxima geração – Visão geral do setor e previsão para 2031

Análise do mercado de ecrãs de próxima geração

O mercado de ecrãs da próxima geração está a registar um rápido crescimento impulsionado pela crescente procura de experiências visuais de alta qualidade nos setores eletrónico de consumo, automóvel e industrial. O mercado é impulsionado pela adoção de tecnologias como os ecrãs OLED, MicroLED e Quantum Dot, que oferecem uma precisão de cor, contraste e eficiência energética superiores em comparação com os ecrãs tradicionais. Os produtos eletrónicos de consumo, especialmente smartphones , televisores e wearables, são os principais impulsionadores deste mercado, à medida que os fabricantes procuram fornecer funcionalidades inovadoras, como ecrãs dobráveis ​​​​e resoluções de ecrã melhoradas. Além disso, a indústria automóvel está a adotar estes ecrãs para sistemas avançados de infoentretenimento e painéis de instrumentos digitais, contribuindo para a expansão do mercado. A tendência crescente dos dispositivos de RA/RV está também a impulsionar a procura por monitores avançados que oferecem experiências imersivas.

Tamanho do mercado de ecrãs da próxima geração

O tamanho global do mercado de ecrãs de próxima geração foi avaliado em 265,30 mil milhões de dólares em 2023 e deverá atingir 544,35 mil milhões de dólares até 2031, com um CAGR de 9,40% durante o período de previsão de 2024 a 2031 . Além dos insights sobre cenários de mercado como o valor de mercado, a taxa de crescimento, a segmentação, a cobertura geográfica e os grandes players, os relatórios de mercado com curadoria da Data Bridge Market Research incluem também análises especializadas aprofundadas, produção e capacidade da empresa representada geograficamente, layouts de rede de distribuidores e parceiros, detalhes e análise atualizada das tendências de preços e análise do défice da cadeia de abastecimento e da procura.

Tendências do mercado de ecrãs de próxima geração

“Expansão dos Sistemas de Infoentretenimento Automóvel”

The expansion of automotive infotainment systems is emerging as a significant trend in the next generation display market, driven by the increasing demand for enhanced in-car experiences. Modern vehicles, particularly in the luxury and electric segments, are incorporating advanced infotainment systems that rely on high-performance displays with touch capabilities, superior brightness, and exceptional contrast. These next-generation displays, often based on OLED and MicroLED technologies, offer more immersive visuals, faster response times, and better energy efficiency compared to traditional displays. As consumer expectations for sophisticated, connected in-car experiences rise, automotive manufacturers are increasingly integrating these displays into dashboards, center consoles, and rear-seat entertainment systems. The shift towards electric vehicles further amplifies this trend, as automakers aim to enhance vehicle interiors with cutting-edge infotainment solutions that not only provide entertainment but also offer intuitive control over vehicle systems. This growing demand presents significant growth opportunities for display technology manufacturers in the automotive sector.

Report Scope and Market Segmentation       

Next Generation Display Market Definition

Next generation display refers to advanced display technologies that surpass traditional LCD (Liquid Crystal Display) and LED (Light Emitting Diode) displays in terms of performance, image quality, and energy efficiency. These include technologies like OLED (Organic Light Emitting Diode), MicroLED, Quantum Dot, and flexible or transparent displays.             

Next Generation Display Market Dynamics

Drivers  

• Increasing Demand for Consumer Electronics

Consumers today seek superior visual experiences, pushing manufacturers to adopt advanced display technologies like OLED and MicroLED. These displays provide enhanced picture quality, with better contrast, higher resolution, and improved energy efficiency, making them ideal for premium devices. As global consumption of consumer electronics continues to rise, driven by technological advancements and the demand for better user experiences, next-generation displays are becoming inreasingly integral in delivering the desired visual performance across a wide range of products. The growing demand for high-end consumer electronics, such as smartphones, tablets, and televisions, is a key driver for the next generation display market.

• Advancements in OLED Technology

OLED technology is making significant strides, gaining popularity for its exceptional color reproduction, contrast, and design flexibility. OLED displays are not only used in high-end smartphones and televisions but are also expanding into other applications like automotive displays and foldable devices. Recent advancements, including the development of foldable and rollable OLED screens, are unlocking new possibilities for next-generation displays, driving their adoption across multiple industries. These innovations are particularly appealing in industries like consumer electronics and automotive, where the need for high-performance, flexible, and energy-efficient displays is growing rapidly, driving the market growth.

Opportunities

• Adoption of MicroLED in Large-Scale Displays

MicroLED technology is emerging as a revolutionary solution for large-scale displays, thanks to its superior brightness, contrast, and energy efficiency. MicroLED offers high pixel density and excellent visibility in both indoor and outdoor environments, making it a promising choice for applications such as digital billboards, retail displays, and public information screens. The scalability of MicroLED displays, along with their durability and long lifespan, makes them ideal for use in high-traffic, large-scale settings, where traditional displays may not perform as effectively. As the adoption of MicroLED technology is expected to accelerate with increasing demand for high-quality, energy-efficient displays, creating market opportunities.

• Rising Demand for Wearable Displays

The rapid expansion of the wearable technology market is driving the demand for advanced display solutions that can deliver high-resolution visuals in compact, energy-efficient formats. Devices such as smartwatches, fitness trackers, and AR glasses require displays that are not only visually impressive but also power-efficient to support long battery life. For instance, In April 2024, researchers at Linköping University achieved a breakthrough in next-generation digital displays by developing a screen where the LEDs can respond to touch, light, fingerprints, and even the user's pulse. This innovative technology could pave the way for a new era of next generation display technology, offering enhanced interactivity and functionality. The researchers' findings have the potential to revolutionize how digital displays are used in everyday devices. The increasing popularity of wearables, driven by consumer demand for health monitoring and smart connectivity, presents significant growth opportunities for the next-generation display market.

Restraints/Challenges

• High Production Costs

One of the major restraints in the Next Generation Display market is the high production cost associated with advanced technologies like OLED and MicroLED. The manufacturing processes for these displays are complex, requiring specialized equipment and high-quality materials, which drive up production costs. This has limited the adoption of these displays to premium devices and slowed their penetration into the mid-range and budget segments of the market. As a result, companies face challenges in scaling up production and achieving cost-efficiency, which restricts the widespread use of these displays in price-sensitive markets.

• Durability Concerns for Flexible Displays

While flexible displays, particularly OLEDs, are gaining traction for their ability to create foldable and rollable devices, concerns about their long-term durability persist. The repeated folding and bending of these displays can lead to issues such as screen degradation and mechanical stress over time. These durability concerns may cause consumers to hesitate before investing in devices with flexible displays, slowing adoption in both consumer electronics and other industries.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Global Next Generation Display Market Scope

The market is segmented on the basis of display technology, resolution, and application. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

 Display Technology

• OLED Display Technology
• Electroluminescent Display Technology
• Electro Wetting Display Technology
• Field Emission Display Applications Electrophoretic Display Technology
• LED Display Technology

Resolution

• 3840x2160
• 4096x2160
• 3996x2160
• 5120x3200
• 5120x2160

Application

• Mobile Phones Market
• Consumer Electronics
• Industrial Applications
• Movie/Entertainment
• TV/Monitors
• Automotive
• Advertising
• E-Reader

Next Generation Display Market Regional Analysis

The market is analyzed and market size insights and trends are provided by country, display technology, resolution, and application as referenced above.

The countries covered in the market are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, rest of Middle East and Africa, Brazil, Argentina, and rest of South America.

Espera-se que a América do Norte domine o mercado devido ao estatuto da região como um centro significativo para o fabrico de aparelhos eletrónicos. Países como a China, Japão, Coreia do Sul e Taiwan albergam vários fabricantes importantes de tecnologias avançadas de ecrãs , contribuindo para o crescimento do volume e da receita do mercado. A grande base de consumidores da região, a crescente procura de produtos electrónicos de consumo, como smartphones, televisores e dispositivos wearable, e a entrada de grandes intervenientes globais são factores-chave que promovem o crescimento.                  

Espera-se que a Ásia-Pacífico seja a região com o crescimento mais rápido devido à crescente procura de ecrãs OLED e aos rápidos avanços tecnológicos. O aumento do rendimento disponível e a mudança nas preferências dos consumidores em relação a dispositivos eletrónicos premium e de alto desempenho são fatores importantes que contribuem para o crescimento da região.

A secção do país do relatório também fornece fatores individuais de impacto no mercado e alterações na regulamentação do mercado interno que impactam as tendências atuais e futuras do mercado. Pontos de dados como a análise da cadeia de valor a jusante e a montante, tendências técnicas e análise das cinco forças de Porter, estudos de caso são alguns dos indicadores utilizados para prever o cenário de mercado para países individuais. Além disso, são considerados a presença e disponibilidade de marcas globais e os desafios enfrentados devido à grande ou escassa concorrência de marcas locais e nacionais, o impacto das tarifas nacionais e das rotas comerciais, ao mesmo tempo que se fornece uma análise de previsão dos dados do país.

Participação no mercado de display da próxima geração

O cenário competitivo do mercado fornece detalhes dos concorrentes. Os detalhes incluídos são a visão geral da empresa, finanças da empresa, receitas geradas, potencial de mercado, investimento em investigação e desenvolvimento, novas iniciativas de mercado, presença global, localizações e instalações de produção, capacidades de produção, pontos fortes e fracos da empresa , lançamento de produto, largura e amplitude do produto, aplicação domínio. Os dados acima fornecidos estão apenas relacionados com o foco das empresas em relação ao mercado.

Os líderes de mercado de ecrãs da próxima geração que operam no mercado são:

• Samsung (Coreia do Sul)
• LG Display Co Ltd (Coreia do Sul)
• Panasonic Corporation Co, Ltd (Japão)
• Japan Display Inc (Japão)
• Corporação AUO (Taiwan)
• BOE Technology Group Co., Ltd (China)
• Corning Incorporated (EUA)
• FlexEnable Limited (Reino Unido)
• Kateeva (EUA)
• Sony Corporation (Japão)
• Pioneer Corporation (Japão)
• (Taiwan)
• Tela WINSTAR Co., Ltd.
• Empresa Visionox (China)
• SHARP CORPORATION (Japão)
• Innolux Corporation (Taiwan)
• RAYSTAR OPTRONICS, INC, (Taiwan)
• RITEK CORPORATION (Taiwan)
• OSRAM GmbH (Alemanha)

Últimos Desenvolvimentos no Mercado de Display de Próxima Geração

• Em maio de 2024, a LG Display, líder global em inovação de ecrãs, anunciou a estreia de inúmeras tecnologias de ecrãs OLED e avançadas de próxima geração na SID Display Week 2024, realizada em San Jose, Califórnia. Sob o tema “Um Futuro Melhor”, a LG Display apresenta novos avanços OLED, incluindo a tecnologia OLEDoS para VR, painéis OLED de grande porte que ultrapassam os limites da qualidade de imagem e soluções de exibição automóvel concebidas para Veículos Definidos por Software (SDV) .

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