Mercado global de manga – Tendências do setor e previsão para 2031

Análise e tamanho do mercado de manga

O mercado da manga representa um segmento dinâmico e diversificado da indústria editorial global, caracterizado por uma rica variedade de géneros e estilos artísticos. Originário do Japão, o manga conquistou popularidade internacional, cativando leitores de todas as idades com as suas narrativas convincentes, obras de arte vibrantes e narrativa única. O mercado abrange um amplo espectro de géneros, desde ação e aventura, ficção científica e fantasia, romance e drama até temas maduros que servem um público alargado, tanto em formato impresso como digital.

A Data Bridge Market Research analisa que o mercado global de manga, que foi de 14,11 mil milhões de dólares em 2023, deverá atingir os 21,7 mil milhões de dólares até 2031, e deverá passar por um CAGR de 5,2% durante o período de previsão de 2024 a 2031. “Impresso” domina o segmento de formato do mercado de manga porque os fãs de manga de todo o mundo preferem cópias físicas para preservar como parte da sua coleção distinta de livros. Além dos insights de mercado, tais como o valor de mercado, a taxa de crescimento, os segmentos de mercado, a cobertura geográfica, os participantes do mercado e o cenário de mercado, o relatório de mercado com curadoria da equipa de pesquisa de mercado da Data Bridge inclui uma análise especializada aprofundada, análise de importação/exportação, análise de preços, análise de consumo de produção e comportamento do consumidor.

 Âmbito do relatório e segmentação de mercado

Definição de mercado

Manga refere-se a banda desenhada ou banda desenhada japonesa que abrange uma vasta gama de géneros, estilos de arte e narrativas. Originário do Japão, o manga apresenta normalmente obras de arte a preto e branco, muitas vezes com ilustrações dinâmicas e personagens expressivas. Abrange géneros como ação, romance, fantasia, ficção científica, terror e muito mais, atraindo leitores de todas as idades. O manga é serializado em revistas ou lançado como volumes independentes (tankobon), e a sua narrativa pode ser imersiva e serializada ao longo do tempo, contribuindo para a sua popularidade duradoura tanto no Japão como internacionalmente.

Dinâmica do mercado de manga

Motoristas

• Aumento da procura e consumo global de manga

O apelo do manga transcende as fronteiras culturais, atraindo um público diversificado e entusiasta para além do Japão, o seu país natal. Este apelo global levou a um aumento da procura de versões traduzidas em várias línguas, alimentando a expansão do mercado de manga para novos territórios. O aumento da popularidade internacional impulsionou a manga para a vanguarda do consumo global de entretenimento. A acessibilidade das plataformas digitais e das comunidades online facilitou o envolvimento generalizado com o conteúdo de manga, promovendo uma base de fãs dedicada e crescente em todo o mundo. O seu apelo internacional continua a ser um motor significativo de crescimento e inovação do mercado, uma vez que a manga continua a ter repercussões junto do público que procura uma narrativa cativante e uma expressão artística única.

• Adaptações bem-sucedidas de manga para séries de anime, filmes e merchandise

As adaptações para anime, filmes e programas de televisão alargam a exposição, atraindo novos públicos e aumentando as vendas de manga. Além disso, a proliferação de produtos relacionados com a manga, como estatuetas, roupas e artigos de coleção, contribui para a diversificação das receitas e para a expansão da marca para editores e criadores. As colaborações com plataformas multimédia e os acordos de licenciamento permitem aos criadores de manga tirar partido das suas propriedades intelectuais para além da impressão, impulsionando o crescimento do mercado através de parcerias entre setores. À medida que as adaptações e o merchandising continuam a florescer, desempenham um papel fundamental na sustentação da dinâmica do mercado da manga à escala global.

Oportunidades

• Mudança em direção ao consumo digital de manga

Increasing adoption of digital platforms, such as e-books and webcomics, offers publishers opportunities to reach wider audiences globally. Digital distribution enhances accessibility and convenience, catering to tech-savvy readers and facilitating market penetration in regions with limited physical distribution infrastructure. The digital market presents manga publishers with the chance to broaden their global reach and engage with diverse audiences across borders. Enhanced discoverability on digital platforms, coupled with subscription models and monetization options, fuels revenue growth and encourages innovation in content delivery. As the digital landscape evolves, leveraging these opportunities will be key to sustaining growth and relevance in the dynamic manga market.

• Translating Manga into Various Languages Can open up New Markets and Attract Diverse Readerships

Adapting manga content into various languages enables publishers to cater to diverse audiences and tap into new markets. High-quality localization enhances accessibility and reader engagement, fostering cross-cultural appeal and driving market growth. Effective localization and translation strategies facilitate cultural adaptation, making manga more relatable and appealing to international audiences. By tailoring content to local preferences and sensibilities, publishers can expand their market presence and cultivate loyal readerships worldwide. Leveraging localization as an opportunity for market penetration strengthens the manga industry's position in a competitive global landscape.

Restraints/Challenges

• Ensuring Intellectual Property Protection and Combating Piracy

Illegal scanning and sharing of manga diminish creators' revenues and undermine the integrity of intellectual property rights. This threatens the sustainability of the market and hampers the growth potential of legitimate manga publishers and creators. The prevalence of copyright infringement complicates efforts to safeguard manga creators' intellectual property. Enforcement of copyright laws and digital rights management becomes crucial in mitigating revenue loss and preserving the integrity of manga content. Thus the copyright issues are posing challenges for the growth of the market.

• Competition from Other Forms of Entertainment, Including Webcomics, Novels, and Streaming Services

The manga industry faces fierce competition from alternative forms of entertainment and media, including webcomics, digital animation, and streaming platforms. This diversified landscape diverts consumer attention and spending away from traditional manga formats, posing challenges for market growth and market share. Shifting consumer preferences towards interactive and immersive media experiences present challenges for manga as a traditional print medium. The rise of user-generated content and innovative storytelling formats further intensifies competition within the entertainment industry. Thus competition from the other forms of entertainment pose challenges for the growth of the market.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you make an informed market decision to achieve market growth.

Recent Developments

• In February 2024, Shiro Moriya's Astro Baby manga's first chapter was published by Viz Media and MANGA Plus by Shueisha, and it was also made available on Shueisha's Shonen Jump+ website. It is a science fiction book about Billy, a soldier from North Hill who returns to his hometown after six years to visit the lady he loves. The novel depicts a cannibalistic epidemic known as Cooper's Disease ravaging the planet, forcing the residents of North Hill into lockdown
• In January 2024, Yen Press announced the publication of nine new titles in July 2024. The titles include Black Butler 4 by Yana Toboso, Savage Fang by Kakkaku Akashi, Excellent Property, Rejects for Residents by Suu Minazuki, The Trials of Chiyodaku by Fukurou Kogyoku, My Oh My, Atami-Kun by Asa Tanuma, Gogogogo-Go-Ghost! by Miyako Hiruzuka, Aria of The Beech Forest by Yugiri Aika, Kind of A Wolf by Machi Suehiro, and This Wolf is not Scary by Rico Sakura
• In January 2024, KADOKAWA Corporation announced a joint venture with Média-Participations Paris, a well-known European publishing and entertainment firm, and Éditions Dupuis S.A., the group's French comics publisher. This joint company will produce Japanese and Korean comic books, light novels, and other content for the French language markets
• In November 2022, Popeye revealed plans to create its first Manga, with a focus on cartoon characters' distinctive styles. Marcus Williams' new ambitious series most such asly reveal readers how Popeye lost his eye all those years ago

Manga Market Scope

The market is segmented on the basis of format, genre, audience, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Format

• Printed
• Digital
• Serialized

Genre

• Action and Adventure
• Sci-Fi and Fantasy
• Sports
• Romance and Drama
• Adult Mature Themes
• Others

Audience

• Kids
• Teenagers
• Adults

Distribution Channel

• Offline
• Online

Manga Market Regional Analysis/Insights

The market is analysed and market size insights and trends are provided by format, genre, audience, and distribution channel are referenced above.

The countries covered in the market report are U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E, Saudi Arabia, Egypt, South Africa, Israel and Rest of Middle East and Africa.

Asia-Pacific dominates the manga market and will continue to flourish its dominance due to The high prevalence and popularity and fast expanding number of manga readers in countries such as Japan and China, as well as the inspiring new generation and imaginative persons to seek a career in the manga business, are important drivers fueling the market growth in the area.

However, North America will continue to project the highest growth rate in the forecast period of 2024 to 2031 due to the large number of retail establishments and strong consumer spending capability in nations such as the U.S. and Canada.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends, and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Global brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Manga Market Share Analysis

The market competitive landscape provides details by competitors. details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width, and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.

Alguns dos principais players que operam no mercado são:

• AKITA PUBLICAÇÃO CO., LTD. (Japão)
• BUNGEISHUNJU LTD. (Japão)
• GOOD SMILE COMPANY (Japão)
• HOUBUNSHA CO., LTD (Japão)
• KADOKAWA CORPORATION (Japão)
• (Japão)
• NIHONBUNGEISHA (Japão)
• (EUA)
• SHUEISHA INC.
• (EUA)
• (Japão)
• (Japão)
• Ohzora Publishing Co., Ltd. (Japão)
• Gakken (Japão)
• LEED PUBLISHING Co., Ltd. (Japão)

SKU-70879