Global Erotic Lingerie Market - Industry Trends and Forecast to 2029

Market Analysis and Size

Over the last few years, there has been increased popularity of online shopping and the lingerie producers are focusing on the development of websites that include complete product specifications such as the exact size, among other things. Additionally, with the increasing preference of premium brands, the erotic lingerie market has surged rapidly. Therefore, the market is estimated to grow rapidly over forecasted period.

Global Erotic Lingerie Market was valued at USD 20,564.00 million in 2021 and is expected to reach USD 32,775.89 million by 2029, registering a CAGR of 6.00% during the forecast period of 2022-2029. The market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behavior.

Market Definition

Erotic lingerie is a category of women's clothing that includes items such as underwear, light dresses, and sleepwear. Silk, lycra, satin, cotton, and chiffon are among the soft, elastic, and light textiles used. Corsets and bustiers, body stockings, and hosiery are among the many styles available. Due to a rise in their buying capacity and a desire to acquire lingerie as stylish clothes, it has been observed that women prefer to have a variety of sensual lingerie in their wardrobe.

Report Scope and Market Segmentation

Erotic Lingerie Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints and challenges. All of this is discussed in detail as below:

Drivers

• High Preference for Erotic Lingerie

The growing preference for premium brands among women is driving the worldwide erotic lingerie market. Due to a rise in their buying capacity and tendency toward purchasing lingerie as trendy clothes, women are more likely to have a diverse range of lingerie in their wardrobe.  These mentioned factors are projected to create outstanding demand for the erotic lingerie services during the forecasted period.

The increasing disposable incomes and a growing aspirational middle class will further propel the growth rate of erotic lingerie market. Additionally, the increasing presence of online retailers, both large multi-brand retailer will also drive market value growth over forecasted timeframe. Furthermore, the rise in preference toward premium brands among women also boosts the overall market’s growth.

Opportunities

• Advancements and Investments

Furthermore, the  availability of variety of erotic lingerie products, advent of tattooed erotic lingerie products along with the introduction of new materials further extend profitable opportunities to the market players in the forecast period of 2022 to 2029. Additionally, the development of new products to satisfy the changing consumer tastes and preferences will further expand the future growth of the erotic lingerie market.

Restraints/Challenges

• High Costs

However, high cost of erotic lingerie hampers the market growth. This factor will create hindrances for the growth of the erotic lingerie market.

• Dermatological Conditions

The prevalence of dermatological conditions among erotic lingerie wearers will prove to be a demerit for the erotic lingerie market. Therefore, this factor is anticipated to challenge the erotic lingerie market growth rate.

This erotic lingerie market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the erotic lingerie market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Erotic Lingerie Market

The recent outbreak of coronavirus had a huge impact on the erotic lingerie market. The Covid-19 pandemic-related lockdown in various countries resulted in a drop in revenue and sensual lingerie sales. Furthermore, clients are more concerned with basic necessities, which has restricted demand for sensual lingerie. The fashion industry's production and manufacturing procedures were impeded by a scarcity of raw materials and labor. During the early stages of the pandemic, however, the import-export of raw materials from other nations, as well as e-commerce deliveries, were limited.

On the brighter side, the influence of the pandemic on customer behavior and production trends has heightened the necessity of digitalization in the sexy lingerie industry. Online shoppers want personalized shopping experiences, and erotic lingerie producers are responding by producing a wide range of sensual products at cheap costs. Furthermore, most retail locations shuttered and had restricted fitting room facilities, resulting in a significant drop in sexy lingerie sales in physical stores during the epidemic. However, with the sales of a few erotic lingerie items such as non-wired bras and bralettes, there has been a desire for more work from home comfort outfit, zero feel products through e-commerce during this period.

Global Erotic Lingerie Market Scope

The erotic lingerie market is segmented on the basis of type, end user and channel type. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Bra
• Briefs
• Shapewear
• Camisoles
• Other Types

On the basis of type, the erotic lingerie market has been segmented into bra, briefs, shapewear, camisoles and other types.

Material

• Natural
• Synthetic

The erotic lingerie market has also been segmented on the basis of material into natural and synthetic.

Distribution Channel

• Supermarket/ Hypermarkets
• Specialty Stores
• Online Retail Stores
• Other Channels

On the basis of distribution channel, the erotic lingerie market is segmented into supermarket/ hypermarkets, specialty stores, online retail stores and other channels.

Erotic Lingerie Market Regional Analysis/Insights

The erotic lingerie market is analyzed and market size insights and trends are provided by country, type, end user and channel type as referenced above.

The countries covered in the erotic lingerie market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America dominates the erotic lingerie market because of the high presence of lingerie manufacturers, consumer’s preference for premium lingerie brands, presence of key manufacturers and increasing adoption of hygienic and comfortable lingerie within the region.

Asia-Pacific on the other hand, is estimated to show lucrative growth during the forecast period of 2022 to 2029 due to the increasing purchasing power and changing preferences of young generation within the region.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Erotic Lingerie Market Share Analysis

The erotic lingerie market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to erotic lingerie market.

Some of the major players operating in the erotic lingerie market are

• Adore Me (U.S.)
• Agent Provocateur (UK)
• Amante (Sri Lanka)
• Ann Summers (UK)
• Bluebella (England)
• Felina (Germany)
• La Perla (Italy)
• L Brands Inc. (U.S.)
• Victoria's Secret (U.S.)
• Louis Vuitton (France)
• UNIQLO CO. LTD (Japan)
• Fashion Nova LLC (U.S.)
• Triumph International Ltd (Germany)
• Nubian Skin (London)
• WACOAL HOLDINGS CORP (Japan)
• HANESBRANDS INC (U.S.)
• Hop Lun (Hong Kong) Limited (China)
• Fruit of the Loom Inc., (U.S.)
• Lise Charmel (France)

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